Senior Marketing Research Lead — Front-End Innovation

Masco Corporation; Indianapolis (IN); On-site; USD 104,000 - 163,000; Full time

Benefits offered by this job

Culture of inclusion

Wellbeing programs

Learning & Development

Volunteer opportunities

Job summary

Delta Faucet Company is seeking a Sr. Marketing Research Analyst to lead front-end innovation and broader marketing research. You will design and manage studies, translate findings into actionable insights, and partner with the Innovation Lab and cross‑functional teams to guide product development and strategy.

The role emphasizes human‑centered discovery, Jobs‑to‑Be‑Done, and rapid prototype learning, with oversight from scoping to stakeholder readouts and external partner management.

Qualifications

• Bachelor’s degree in Marketing, Business, Social Science, Psychology, Statistics, Human‑Centered Design, or a related field; or equivalent combination of education and experience. A master’s degree is a plus.
• 5‑7+ years of marketing research, consumer insights, design research, innovation research, or related experience.
• Experience handling confidential concepts, prototypes, research stimuli, and participant‑facing materials with appropriate discretion.
• Experience with vendor management, including RFP development, proposal evaluation, vendor selection, fieldwork oversight.

Responsibilities

• Lead research projects independently from intake and scoping through reporting and ensuring key findings are integrated into business strategy and product development.
• Translate complex qualitative and quantitative findings into clear stories, implications, and recommended actions for stakeholders.
• Socialize insights across teams to ensure consistent application in decision‑making.
• Develop research briefs, RFPs, timelines, and budgets for internal stakeholders and external suppliers.
• Evaluate supplier proposals and manage external research partners to ensure high‑quality, timely execution.
• Partner with teams to apply Jobs‑to‑Be‑Done thinking to prioritize unmet needs into territories for ideation.

Skills

Human-centered design

Jobs-to-Be-Done

Qualitative research

Quantitative methods

Research instruments

Vendor management

Presentations

Communication

Education

Bachelor’s degree in Marketing, Business, Social Science, Psychology, Statistics, Human‑Centered Design, or related field

Master’s degree is a plus

Tools

Qualtrics

SPSS

Excel

PowerPoint

MS Office

Job description

Delta Faucet Company is seeking a Sr. Marketing Research Analyst to lead front-end innovation and broader marketing research. You will design and manage studies, translate findings into actionable insights, and partner with the Innovation Lab and cross‑functional teams to guide product development and strategy.

The role emphasizes human‑centered discovery, Jobs‑to‑Be‑Done, and rapid prototype learning, with oversight from scoping to stakeholder readouts and external partner management.