Sr. Marketing Research Analyst

Masco Corporation; Indianapolis (IN); On-site; USD 104,000 - 163,000; Full time

Benefits offered by this job

Culture of inclusion

Wellbeing programs

Learning & Development

Volunteer opportunities

Job summary

Delta Faucet Company is seeking a Sr. Marketing Research Analyst to lead front-end innovation and broader marketing research. You will design and manage studies, translate findings into actionable insights, and partner with the Innovation Lab and cross‑functional teams to guide product development and strategy.

The role emphasizes human‑centered discovery, Jobs‑to‑Be‑Done, and rapid prototype learning, with oversight from scoping to stakeholder readouts and external partner management.

Qualifications

• Bachelor’s degree in Marketing, Business, Social Science, Psychology, Statistics, Human‑Centered Design, or a related field; or equivalent combination of education and experience. A master’s degree is a plus.
• 5‑7+ years of marketing research, consumer insights, design research, innovation research, or related experience.
• Experience handling confidential concepts, prototypes, research stimuli, and participant‑facing materials with appropriate discretion.
• Experience with vendor management, including RFP development, proposal evaluation, vendor selection, fieldwork oversight.

Responsibilities

• Lead research projects independently from intake and scoping through reporting and ensuring key findings are integrated into business strategy and product development.
• Translate complex qualitative and quantitative findings into clear stories, implications, and recommended actions for stakeholders.
• Socialize insights across teams to ensure consistent application in decision‑making.
• Develop research briefs, RFPs, timelines, and budgets for internal stakeholders and external suppliers.
• Evaluate supplier proposals and manage external research partners to ensure high‑quality, timely execution.
• Partner with teams to apply Jobs‑to‑Be‑Done thinking to prioritize unmet needs into territories for ideation.

Skills

Human-centered design

Jobs-to-Be-Done

Qualitative research

Quantitative methods

Research instruments

Vendor management

Presentations

Communication

Education

Bachelor’s degree in Marketing, Business, Social Science, Psychology, Statistics, Human‑Centered Design, or related field

Master’s degree is a plus

Tools

Qualtrics

SPSS

Excel

PowerPoint

MS Office

Job description

At Delta Faucet , we are committed to transforming everyday experiences with water through innovative products and exceptional service. As a leader in the plumbing industry, we take pride in our dedication to quality, sustainability, and customer satisfaction. We believe that diverse perspectives strengthen our mission to create solutions that inspire and elevate the lives of all our customers. We welcome individuals from all backgrounds to join us on this journey toward inclusivity and excellence.

Your Role at Delta Faucet:

The Sr. Marketing Research Analyst is a hands‑on research leader responsible for designing, managing, and translating primary research into actionable insights that guide business and innovation decisions. This role supports a balanced portfolio of front‑end innovation research and broader marketing research, with a strong focus on human‑centered discovery, Jobs‑to‑Be‑Done, concept development, concept testing, rapid prototype learning, and prototype refinement.

This person will partner closely with the Innovation Lab to lead, strengthen, and evolve DFC’s front‑end innovation research process. In addition, they will collaborate with Brand, Product, Channel, and other cross‑functional teams. The ideal candidate is highly skilled in research methods and will work in lockstep with external research partners rather than simply handing projects off to vendors. They will independently lead work from scoping through fieldwork, analysis oversight, reporting, and stakeholder readouts.

Responsibilities

Research Leadership & Project Ownership

• Build trusted relationships across Innovation, Brand, Product, Channel, and external research partners.
• Translate complex qualitative and quantitative findings into clear stories, implications, and recommended actions for Innovation Lab, Brand, Product, and Channel stakeholders.
• Socialize insights across teams to ensure consistent application in decision‑making.
• Lead research projects independently from intake and scoping through reporting and ensuring key findings are integrated into business strategy and product development.
• Meet with internal stakeholders to clarify business questions, define learning objectives, identify decision criteria, and recommend appropriate research approaches.
• Develop research briefs, RFPs, project timelines, and budgets according to the needs of internal stakeholders and external suppliers’ capabilities.
• Evaluate supplier proposals, recommend vendor selection, and manage external research partners to ensure high‑quality, timely, and cost‑effective execution.

Front-End Innovation & Human-Centered Discovery

• Partner with Innovation Lab to design and support multi‑phase human‑centered research that ranges from discovery of unmet consumer needs to prototype development.
• Work jointly with research partners to apply Jobs‑to‑Be‑Done thinking to refine and quantitatively test unmet needs to prioritize them into territories for ideation and support workshop ideation sessions that result in early‑stage solution concepts.
• Support rapid prototype learning, gathering consumer feedback, and recommending prototype or concept refinements.
• Help stakeholders sequence learning across discovery, ideation, concept refinement, prototype feedback, and quantitative validation so research is appropriately matched to the business decision.

Qualifications

• Strong experience with innovation research using the human‑centered design and Jobs‑to‑Be‑Done frameworks.
• Strong ability to synthesize research into insights, implications, opportunity areas, and recommendations that influence business and innovation decisions.
• Experience using qualitative research such as contextual inquiry, in‑home research, site visits, and observational research to uncover behaviors, workarounds, unmet needs, and decision drivers.
• Knowledge of when and how to apply advanced statistical techniques, such as discrete choice/conjoint, MaxDiff, TURF, segmentation, or other quantitative methods, even if not personally conducting all advanced analyses.
• Experience writing/refining research instruments, including questionnaires, discussion guides, and screeners.
• Demonstrated vendor management experience, including RFP development, proposal evaluation, vendor selection, fieldwork oversight, and output quality control.
• Bachelor’s degree in Marketing, Business, Social Science, Psychology, Statistics, Human‑Centered Design, or a related field; or equivalent combination of education and experience. A master’s degree is a plus.
• 5‑7+ years of marketing research, consumer insights, design research, innovation research, or related experience.
• Experience handling confidential concepts, prototypes, research stimuli, and participant‑facing materials with appropriate discretion.
• Proficiency with Qualtrics, SPSS or similar statistical package, and Microsoft Office Suite, especially Excel and PowerPoint.
• Excellent written, verbal, and presentation skills, with the ability to communicate clearly to both research and non‑research audiences.
• Strong attention to detail, intellectual curiosity, analytical rigor, and hands‑on ownership of the research process.

Preferred

• Experience in durable goods, consumer products, home improvement, building products, plumbing, appliances, or adjacent categories.

Why Join Us?

At Delta Faucet Company, our people are our greatest assets. We value different perspectives and fostering an inclusive environment. You’ll have the opportunity to shape the future of our brand, working alongside passionate professionals committed to excellence and innovation. Join us to lead progressive growth and make a significant impact within a leading organization.

Here are some of the benefits we offer for your personal and professional growth:

• Culture: Recognized and award‑winning reputation for equality, diversity and inclusion, flexibility, work‑life balance, and more.
• Wellbeing: Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
• Learning & Development: LinkedIn Learning access; internal opportunities to work on projects cross‑company.
• Social Impact: Four employee‑led and self‑directed Business Resource Groups; Paid volunteer day annually; Employees share their time, skills and talent with charities and nonprofit organizations across the U.S. and around the globe.

Company: Delta Faucet Company

Full time

Hiring Range: $103,700.00 - $163,020.00 USD

Actual compensation may vary based on various factors including experience, education, geographic location, and/or skills.

Delta Faucet Company (the “Company”) is an equal opportunity employer and we strive to employ the most qualified individuals for every position._._ The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all people involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

Delta Faucet Company is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

E-Verify Participation Poster: English & Spanish

E-verify Right to Work Poster: English, Spanish