Senior Marketing & PR Strategist

BenQ America Corp.; Plano (TX); Vor Ort; USD 70.000 - 110.000; Vollzeit

Zusammenfassung

BenQ America Corp. is seeking a Senior Marketing Specialist to drive PR and media outreach, optimize content, and lead digital marketing initiatives for consumer displays, including Mac-focused products.

You will develop and execute annual PR plans, manage product launch events, build media relationships, and analyze data with Google Analytics to inform campaigns and improve performance. This full-time, office-based role offers a base salary plus bonus and requires 3–6 years of PR experience.

Qualifikationen

• 3–6 years of PR experience required, preferably with leading agencies or international brands.
• Knowledge of the nationwide media landscape is essential.
• Strong proficiency in Google Analytics to track campaigns and derive insights.
• Bachelor’s degree or higher in PR, Marketing, or Communications (or related field).

Aufgaben

• Lead PR/media outreach and influencer campaigns.
• Plan and execute digital marketing and events.
• Localize materials for US audiences and coordinate with HQ.
• Report results and insights to HQ and internal teams.

Kenntnisse

PR experience

Media relations

Digital marketing

Google Analytics

Team player

Ausbildung

Bachelor's degree

PR/Marketing/Communications related field

Tools

Google Analytics

Jobbeschreibung

BenQ America Corp. is seeking a Senior Marketing Specialist to drive PR and media outreach, optimize content, and lead digital marketing initiatives for consumer displays, including Mac-focused products.

You will develop and execute annual PR plans, manage product launch events, build media relationships, and analyze data with Google Analytics to inform campaigns and improve performance. This full-time, office-based role offers a base salary plus bonus and requires 3–6 years of PR experience.