Senior Marketing Performance Analyst

MetLife; New York (NY); On-site; USD 105,000 - 141,000; Full time

Job summary

A leading financial services firm is seeking a Senior Marketing Performance Analyst to drive performance analysis of marketing initiatives. This role requires expertise in data-driven decision making and collaboration across departments to enhance marketing strategies and achieve business objectives.

Benefits

Comprehensive health plan

401(k) with employer matching

Tuition assistance

Employee Assistance Program

Digital mental health programs

Paid parental leave

Qualifications

• 5-8 years of experience in digital marketing or finance roles.
• 3+ years in multi-channel campaign analysis.
• Deep understanding of analytics and marketing metrics.

Responsibilities

• Lead projects supporting program governance.
• Develop reporting and insights for marketing initiatives.
• Collaborate cross-functionally with stakeholders.

Skills

Data Analysis

Digital Marketing

CRM Software

Data Visualization

Project Management

Education

Bachelor’s degree in Marketing, Finance or related field

Tools

Adobe Analytics

Salesforce

Power BI

Job description

Join to apply for the Senior Marketing Performance Analyst role at MetLife

Join to apply for the Senior Marketing Performance Analyst role at MetLife

Get AI-powered advice on this job and more exclusive features.

Role Value Proposition:

MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to individual and institutional customers. We’re united by our purpose to help our customers and each other create a confident future; we’re guided by empathy; and we’re inspired by each other to make a difference in the lives of our coworkers, customers, communities, and the world at large. At MetLife, it’s #AllTogetherPossible .Join us!

Requirements

Description and Requirements

Role Value Proposition:

MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to individual and institutional customers. We’re united by our purpose to help our customers and each other create a confident future; we’re guided by empathy; and we’re inspired by each other to make a difference in the lives of our coworkers, customers, communities, and the world at large. At MetLife, it’s #AllTogetherPossible .Join us!

Global Brand and Marketing is on a journey to create a high-performing team enabled by a set of modern capabilities.This will require us to change the organization’s expectations of marketing as well as shift the Marketing focus areas.The expected outcomes of this evolution are 1) growth – marketing as an investment with predictable contribution to enterprise value, 2) efficiency/effectiveness through a data driven DNA, 3) capability maturity leading to sophisticated technical and strategic capabilities and 4) talent alignment to enable a modern, agile marketing organization that nurtures, develops, and attracts top talent.

This role sits within the Global Brand & Marketing Customer Experience, Performance and Operations department and is an essential member supporting program governance and performance as we move to marketing automationleveraginga customer data platform. This individual will report within our Marketing Operations, Channels and Analytics team, and collaborate with key stakeholders on the product team, Sales, digital design, and Marketing Channels owners to ensure that the growth and engagement marketing efforts are designed and implemented to drive key business OKRs.

With prior experience working within Adobe Analytics, global CRM software and multi-channel marketing media, the Sr. Performance Marketing Analyst is responsible forclosely partnering with Product Owners and Test and Activation Lead to size potential test value on new and existing experiments, recommend hypothesis parameters, enable test measurement, and evaluate results to drive optimization.

Key Responsibilities:

• This role serves as a lead in projects that require subject matter expertise related to risk and analytics and the derivatives ecosystem.
• Test derivatives pricing models for interest rate and currency products in various risk and analytics projects.
• Development and support of enterprise level stress testing for partners within finance, risk management, portfolio management and trading. Serve as subject matter expert in risk analytics domain and systems.
• Maintain an expert level of knowledge and participate in projects relating to evolving deliverables and global regulatory initiatives which impact the company. Contribute to expanding capabilities to support growing business needs and associated with new derivatives products.
• Development and on-going support for structured derivatives that are not supported by the system of record.
• Contribute to day-to-day operations, investigate and resolve daily pricing and reporting issues.
• Collaborate with cross functional teams which include representatives from ALM, Finance, Front Office, Middle Office, IT, Treasury and Risk Management.
• This individual will partner closely with the Product Owners, Marketing Ops Channel Owners, Sales, Digital Designers, Technology, Engagement, Growth and Activation partners as the Data Lead for their assigned Line of Business.
• End to end responsibility for Data related tasks in marketing execution. Including but not limited to:
• Provide Strategic Data Leadership
• Influence business partners to adopt best practices for measurement. What should be measured, how is it best measured, and what value will this measurement create for the business?
• Uncover and validate meaningful data from around the organization, and integrate it into reporting and insights
• Drive a cross-team culture of data-driven decision making
• Audience Definition: Discover, define and create target audiences
• Partner with Customer Insights to define meaningful and testable audiences.
• Establish the data needs for proper segmentation within our MarTech Universe
• Partner with Marketing Data Engineering to create connections between key business data and our Marketing Data Environment.
• Key understanding of the data implications of working with modern marketing technology, such as Adobe Analytics, Salesforce,Marketo, 6Sense, PathFactory,PowerBI
• Provide clear paths for data connection to business outcomes and objectives
• Manage overall agile POD performance against OKRs and track against forecasted performance
• Learning Agenda, Test Design and Measurement
• Recommend and prioritize strategic testing opportunities to improve conversion rates and customer journeys
  
  
  
  
• Campaign Reporting, Analysis and Insight Generation
• Create and manage reporting and data visualization (PowerBI or similar tool experience)
• Synthesize and share key performance metrics with stakeholders during Sprint Reviews
  
  
  
Essential Business Experience and Technical Skills:

Required:


• 5-8 years of professional experience in a digital, product or finance role
• Works well within a team and ability tonavigate matrixed organizations.
• 3+ years of experience in analyzing innovative, multi-channel campaigns to generate insights that drive future test and learn strategy; has a strong understanding of paid digital media, SEO, web, email, social platforms and how theyimpactdata models for sales and service
• 3+ years’ professional experience with CRM, such as Salesforce.com or Microsoft Dynamics
• 3+ years of data visualization experience for creation of dashboards
• Adept data presentation skills using dashboards, Excel, and PowerPoint
• Proventrack recordof improving customer journeys and acquisition funnels in other organizations
• Deep understanding of analytics, marketing metrics, statistics, and financial metrics
• Simplify complex data into easy-to-understand information and communicate findings across various levels of an organization
• Being a driver of data-driven decision making
• Hard working, multi-tasker who enjoys taking ownership of projects
• Strong interpersonal and communications skills (verbal and written) with ability to take a consultative approach when working cross-functionally
• Excellent project management skills and commitment to deadlines, processes, and policies
  
  
  
Preferred:

• Experience with Azure data lake and big data platforms
• Experience with database tools (MySQL, SQL Server)
• Experience withStatistical tools (such as R, SAS, Python) and techniquese.g.segmentation, regression modeling and customer lifetime value
• Demonstrable knowledge of analytics platforms and business intelligence tools
• Prior experience with Alteryx, or similar data automation platform.
• Attitudinal and Social Media measurement tools (Medallia, Sprinklr, etc.)
• Web analytics and testing tools (Adobe Analytics, Customer Journey Analytics Adobe Target, Google Analytics)
• Ad server experience (Google Ad Manager, OpenX)
  
  

At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.

The salary range for applicants for this position is NYC/Bridgewater - 105200 to 140100, Cary 90,000 - 121,000.

Benefits We Offer

Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, volunteer time off, tuition assistance and much more!

About MetLife

Recognized on Fortune magazine's list of the 2024 "World's Most Admired Companies", Fortune World’s 25 Best Workplaces for 2024, as well as the 2025 Fortune 100 Best Companies to Work For , MetLife , through its subsidiaries and affiliates, is one of the world’s leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.

Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by empathy, we’re inspired to transform the next century in financial services. At MetLife, it’s #AllTogetherPossible . Join us!

MetLife is an Equal Opportunity Employer. All employment decisions are made without regards to race, color, national origin, religion, creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, marital or domestic/civil partnership status, genetic information, citizenship status (although applicants and employees must be legally authorized to work in the United States), uniformed service member or veteran status, or any other characteristic protected by applicable federal, state, or local law (“protected characteristics”).

If you need an accommodation due to a disability, please email us at [e-mail]. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.

MetLife maintains a drug-free workplace.

NYC/Bridgewater - 105200 to 140100, Cary 90,000 - 121,000

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Research, Analyst, and Information Technology

• Industries

  Insurance

Referrals increase your chances of interviewing at MetLife by 2x

Sign in to set job alerts for “Senior Performance Analyst” roles.

Live Sports, Business Analyst , Live Sports

New York, NY $66,900.00-$143,100.00 1 week ago

Live Sports, Business Analyst , Live Sports

New York, NY $66,900.00-$143,100.00 1 hour ago

Sr. Business Analyst_(Alternative Investment)_NYC

New York, NY $115,000.00-$120,000.00 2 months ago

Business Analytics Int Analyst - Officer - NEW YORK

New York, NY $86,330.00-$120,470.00 6 days ago

Business Analyst With Behavox - NYC(Hybrid)

Vice President Business Analysis- AI and Operations

Business Analyst with Capital Market Domain Experience - NYC (Hybrid)

New York, NY $130,000.00-$130,000.00 1 month ago

Business Analyst with Capital Markets Experience - Hybrid

Buffalo, NY $55,000.00-$80,000.00 2 weeks ago

Business Analyst – Operations & Settlement

Business Analyst With Primary Dealership

Business Analyst, Logistics Claims Management and Operations

White Plains, NY $55,000.00-$75,000.00 2 weeks ago

New York, NY $105,000.00-$110,000.00 3 months ago

Business Analyst - McKinsey Transformation

Syracuse, NY $102,890.67-$139,637.34 1 month ago

New York, NY $102,890.67-$139,637.34 1 month ago

Rochester, NY $102,890.67-$139,637.34 1 month ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.