Performance Marketing Analyst

Lensa; New York (NY); On-site; USD 109,000 - 120,000; Full time

Job summary

Justworks is seeking a Performance Marketing Analyst to join their team in New York. In this role, you'll leverage your analytical skills to drive business growth across digital marketing channels. You'll collaborate closely with cross-functional teams and utilize data-driven strategies to enhance campaign performance and optimize marketing efforts. This is a unique opportunity to be part of a dynamic environment focused on supporting businesses and fostering a culture of innovation.

Benefits

Wellness program offerings

Company retreats

Inclusive workplace culture

Qualifications

• Candidates should have a strong analytical toolkit including Excel, SQL, and dashboarding experience.
• Hands-on experience with multi-touch attribution tools is essential.
• Exceptional communication skills to convey data insights.

Responsibilities

• Manage campaign tracking and measurement frameworks for performance marketing efforts.
• Conduct deep-dive analysis and provide actionable insights on campaign ROI.
• Develop measurement frameworks for full-funnel channels.

Skills

Campaign Insights & Optimization

Paid Media ROI Analysis

Data Translation

Forecasting

Measurement Best Practices

Education

3–5 years of experience in performance marketing analytics

Experience in a B2B marketing environment

Strong knowledge of paid media platforms

Tools

Google Ads

Meta

LinkedIn

HockeyStack

Excel

Job description

3 days ago Be among the first 25 applicants

Lensa is the leading career site for job seekers at every stage of their career. Our client, Justworks, is seeking professionals in New York, NY. Apply via Lensa today!

Performance Marketing Analyst

New York, New York

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Who We Are

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Our Values (https://www.justworks.com/careers#values)

If this sounds like you, you’ll fit right in.

Who You Are

We’re seeking a highly analytical, strategically minded Performance Marketing Analyst to join our growing team. In this role, you’ll be the analytical powerhouse behind our paid media efforts, helping us maximize ROI and drive business growth. You’ll manage campaign tracking, measurement frameworks, ad hoc analyses, forecasting, scenario modeling, and insights generation across multiple digital marketing channels including Search, Paid Social, Display, Affiliate, and more.

In this role, you’ll also act as a critical bridge between Performance Marketing and Data Science—translating insights from tools like MMM and multi-touch attribution (e.g., HockeyStack) into actionable, channel-specific strategies.

We’re looking for someone who’s fluent in both analytics and paid media, with experience in a B2B environment and a strong understanding of the full marketing funnel.

How You Will Do Your Work

Skills

As Performance Marketing Analyst, how results are achieved is paramount for your success and ultimately result in our success as an organization. In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following:

• Campaign Insights & Optimization: Partner closely with channel managers (search, social, video, programmatic, etc.) to analyze campaign performance and deliver data-driven, actionable recommendations that drive growth and efficiency.
• Paid Media ROI Analysis: Conduct deep-dive analyses to assess campaign incrementality and ROI across channels, providing insights into what’s working and where we can improve.
• Data Translation (Attribution & Modeling): Translate insights from marketing mix modeling (MMM), multi-touch attribution tools (e.g., HockeyStack), and internal reporting into clear, actionable strategies for channel optimization.
• Forecasting & Scenario Planning: Build and maintain channel-level forecasts and scenario models in collaboration with the Senior Manager of Performance Marketing and the Finance team to support budget planning and investment decisions.
• Down-Funnel Campaign Performance: Use CRM and Salesforce data to assess lead quality and conversion outcomes, identifying which campaigns and tactics drive high-value leads—and where there’s room to optimize.
• Full Funnel Channel Measurement: Develop measurement frameworks in partnership with Data Science for mid- and upper-funnel channels (e.g., CTV, YouTube) to demonstrate their impact and support a cohesive, multi-touch strategy.
• Test & Learn Program Management: Own and support the A/B testing roadmap for the performance team—including test design, execution, analysis, and rollout of insights.
• Measurement Best Practices: Help establish best practices in paid media measurement, data integrity, and performance storytelling.
  

Qualifications

• 3–5 years of experience in performance marketing analytics or digital media analytics
• Experience working in a B2B marketing environment and understanding of the B2B sales funnel, lead stages, and conversion metrics
• Strong knowledge of paid media platforms (Google Ads, Meta, LinkedIn, programmatic/display, YouTube) and their respective data/reporting capabilities
• Deep understanding of performance metrics ( ROAS, CPL, CPIO, incrementality, attribution, etc.) and how to tell a story with data
• Hands-on experience with multi-touch attribution tools (e.g., HockeyStack) and/or MMM
• Strong analytical toolkit: Excel/Google Sheets modeling, SQL, dashboarding (Tableau, Looker, etc.)
• Exceptional communication skills—you can distill complex data into clear insights and compelling recommendations
• A bias for action—you don’t just report on performance, you help drive it
• Passion for continuous learning and experimentation in a fast-paced environment
  
  

The base wage range for this position based in our New York City Office is targeted at $109,000 to $119,900 per year.

Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.

For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks (https://www.justworks.com/careers#total-reward-philosophy) .

Diversity At Justworks

Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.

We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at [e-mail]. Your comfort and success matter to us, and we're here to ensure an inclusive experience.

Our DEIB Report and Our DEI Commitment (https://justworks.com/blog/black-lives-matter-90-days-later)

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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