Senior Marketing & Outreach Lead — Remote (CA)

CalOptima Health Partnership; Orange (CA); À distance; USD 64 000 - 103 000; Plein temps

Avantages offerts par ce poste

Comprehensive benefits package

CalPERS pension program

Generous PTO

Flexible scheduling

Tuition Reimbursement

Professional development opportunities

Career development opportunities

Wellness programs

Résumé du poste

CalOptima Health is seeking a Marketing and Outreach Specialist Sr to join our Communications team. This full-telework role supports marketing programs, advertising campaigns and strategic partnerships across our health programs, collaborating with internal and external partners to advance enrollment and brand.

The position requires a bachelor’s degree in marketing or related field and 5 years in healthcare marketing, with strong digital skills and the ability to work remotely within California.

Qualifications

• Bachelor’s degree in marketing, communications, public relations or health care administration with 5 years in health care or community-based org.
• 3 years of marketing experience for an HMO, community-based orgs, Medi-Cal/Medicaid, Medicare or Covered California.
• Experience in digital marketing including Google Ads, SEO/SEM, YouTube, LinkedIn, Facebook/Instagram and other digital channels.

Responsabilités

• Assist in implementing marketing programs, campaigns and strategic partnerships.
• Coordinate events and develop marketing collateral for internal clients.
• Track campaign results and analyze metrics to improve enrollment and brand.
• Ensure compliance with CMS, DHCS, DMHC and Covered California policies.

Connaissances

Marketing strategy

Campaign management

Digital marketing

Analytics & reporting

Stakeholder collaboration

Communication skills

Formation

Bachelor's degree in marketing, communications, public relations or health care administration

Outils

Google Ads

SEO/SEM

Google Analytics

Google Tag Manager

YouTube

LinkedIn

Facebook/Instagram

Description du poste

CalOptima Health is seeking a Marketing and Outreach Specialist Sr to join our Communications team. This full-telework role supports marketing programs, advertising campaigns and strategic partnerships across our health programs, collaborating with internal and external partners to advance enrollment and brand.

The position requires a bachelor’s degree in marketing or related field and 5 years in healthcare marketing, with strong digital skills and the ability to work remotely within California.