Senior Marketing Operations Manager (Hybrid)

Homebase; San Francisco (CA); Hybrid; USD 120,000 - 210,000; Full time

Benefits offered by this job

Stock options

401(k) with 4% match

Comprehensive healthcare (US)

Paid time off

AI tools access

Parental leave

Life insurance

Job summary

Homebase is seeking a Senior Marketing Operations Manager to ensure marketers have fast, reliable data in actionable form. You will collaborate daily with Growth, Lifecycle, Analytics, Data Engineering, and Product, taking ownership of data flows, integrations, and tooling.

You’ll build self-serve analytics for segments, orchestrate pipelines across product data and marketing systems, and drive data governance, QA, and documentation. This is a hands-on role in a fast-moving tech environment.

Qualifications

• 5–8 years in marketing operations, marketing tech, or data roles.
• Strong SQL and API experience; scripting a plus.

Responsibilities

• Provide marketing data access and self-serve paths for segments/audiences.
• Build data pipelines between product data, marketing tools, and ads platforms.
• Monitor data flows and ensure attribution data quality.
• Own marketing stack tech ownership and tag implementations for channels.
• Lead end-to-end projects with Lifecycle and Engineering and apply AI for automation.

Skills

SQL

APIs

Python/JavaScript

Marketing automation

Data warehouse

Salesforce

Amplitude

Identity resolution

Tools

Iterable

Braze

Customer.io

HubSpot

Marketo

Amplitude

Segment

Salesforce

Job description

Hi, Future Homie! At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.

Hi, Future Homie! At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team. We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in?

Your impact starts here

As our Senior Marketing Operations Manager, you will make sure marketers get the data they need quickly and reliably, in a form they can use.

You will work daily with Growth, Lifecycle, Analytics, Data Engineering, and Product, and you will be someone both marketers and engineers want to work with.

This is a hands‑on, technical role for a builder who is comfortable with integration work and uses AI to change how work gets done.

What You'll Own

Marketing data access

• Understand what data every marketer needs, where it lives, and where the gaps are, and be the front door for getting it delivered quickly.
• Build self‑serve paths for common needs such as segments and audiences, and test implementations end to end with Lifecycle and Engineering.

Pipelines and integrations

• Build and maintain data flows between our product and data systems and our marketing and ad tools (Iterable, Amplitude, Salesforce, Meta CAPI, Google Ads, Apple Search Ads), including conversion signal quality, identity resolution, and deduplication.
• Partner with RevOps on Salesforce, sending marketing data in and bringing key events back.

Monitoring, quality, and documentation

• Monitor key data flows and catch problems before marketers do. Make sure the data feeding attribution is accurate. I will not build the attribution model.
• Own data governance and documentation: definitions, naming, UTM standards, playbooks, and intake processes.

Marketing systems and enablement

• Serve as technical owner of the marketing stack, resolve lifecycle and advertising requests directly, and implement tags for new channels and partners.

Project ownership and partnership

• Own projects end to end, plan ahead with Lifecycle so Engineering inputs are identified early, and recommend simplifying redundant tools as our stack evolves.
• Use AI for documentation, QA, anomaly detection, and workflow automation.

The foundation for success

• 5 to 8 years in marketing operations, marketing technology, go-to-market engineering, or marketing data roles.
• A track record of building the connectors, pipelines, or processes that make product and engineering data usable by marketing.
• Strong SQL and comfort with APIs, webhooks, and event schemas. Scripting (Python or JavaScript) is a plus.
• Range across lifecycle and automation tools (for example Iterable, Braze, Customer.io, HubSpot, or Marketo), event or CDP tools (Amplitude, Segment, or similar), and a data warehouse. We value breadth over deep expertise in a single vendor. Familiarity with Salesforce.
• Working knowledge of pixels, tags, UTMs, ad platform conversion APIs, and identity resolution.
• AI fluency: you use AI in real work, or can clearly describe how you would apply it and verify the result.
• A strong collaborator who can translate between technical and non-technical colleagues, and who builds trust with both.
• A self-starter who has inherited a messy environment, made a plan, and executed without waiting to be told what to do.

Nice to have:

paid acquisition data experience, exposure to Hotjar or AI search visibility tools such as Profound, and a go-to-market engineering background.

What You'll Gain

• Ownership of a mission-critical data and systems layer that every marketer depends on.
• Visibility across the go-to-market organization and a real say in how we scale.

The Homie Way -

These principles guide everything we do—from how we work and make decisions to how we show up for each other.

• Be Customer Obsessed – Solve problems with empathy and creativity.
• Move Fast, Learn Fast – Experiment, take action, and grow every day.
• Own Your Impact – Think big, focus on what matters, and make decisions you stand behind.
• Master Your Craft – Excellence fuels impact—show up, step up, and make your mark.
• Win Together – Put goals over roles, lead with trust, and connect to our mission and each other.

What We Offer (United States)

• Ownership & Financial Security: Stock options + 401(k) with 4% match
• Comprehensive Healthcare: Medical, dental, and vision coverage + FSA options
• Paid Time Off: Flexible PTO + company holidays + designated focus periods
• AI access, for real: We invest in builders and believe that curiosity shouldn't have a paywall. That means you'll have access to paid AI tools with minimal restrictions, so you can build, experiment, and level up your craft.
• Family Support: Up to 12 weeks of paid parental leave (after 6 months of service)
• Protection Plans: Life insurance + short/long-term disability coverage
• Work Your Way: Work From Anywhere Month + meeting-free weeks yearly
• Workspace Perks: Meals provided, commuter benefits, team offsites, and Customer Days
• Our Hybrid Rhythm: We believe collaboration drives impact. That’s why Tuesday and Wednesday are our required in-office days—a time to move faster as a team, build deeper connections, make better decisions, and build together.

What We Offer (Canada)

• Ownership & Savings: Stock options + TFSA/RRSP with 4% company match
• Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents
• Paid Time Off: Flexible PTO + company holidays + designated focus periods
• AI access, for real: We invest in builders and believe that curiosity shouldn't have a paywall. That means you'll have access to paid AI tools with minimal restrictions, so you can build, experiment, and level up your craft.
• Family Support: Maternity/Parental Leave EI top-up support offered (after 6 months of service)
• Work Your Way: Work From Anywhere Month + meeting-free weeks yearly
• Protection Plans: Life insurance + short/long-term disability coverage
• Workspace Perks: Meals provided, team offsites, and Customer Days
• Our Hybrid Rhythm: We believe collaboration drives impact. That’s why Tuesday and Wednesday are our required in-office days—a time to move faster as a team, build deeper connections, make better decisions, and build together.

What To Expect During The Interview Process

• Meet the Talent Acquisition team, Rachel U.
• Meet the Hiring Manager, Volodymyr G.
• Participate in a Talent Showcase
• Meet the CMO, Matt M.
• Background Check + Offer Stage
• Welcome to the team, Homie

Belonging at Homebase -

We’re committed to fostering a welcoming space where every Homie can be their full self. Experience comes in many forms—so if you’re excited about this role, even if you don’t meet 100% of the qualifications, we encourage you to apply!

Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance.

At Homebase, we celebrate diversity and are proud to be an equal opportunity employer. We welcome all candidates and do not discriminate based on any legally protected status. If you need accommodations during the hiring process, please let us know—we’re committed to ensuring fair and equitable access for all.

Hey, We’re Homebase

Homebase is the everything app for hourly teams—built to simplify the day-to-day and superpower local businesses. With tools for scheduling, time clocks, payroll, communication, HR, and more, we help teams stay connected and in control. Today, over 150,000 small (but mighty) businesses rely on us to make work radically easier. Together, we’ve tracked over a billion hours for 2M+ workers—and we’re just getting started.