Senior Marketing Operations Manager

Fleetio; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

An established industry player is seeking a Sr. Marketing Operations Manager to oversee and enhance their marketing operations. This role demands a strategic thinker who can manage campaigns in a leading marketing automation tool while collaborating with cross-functional teams to drive lead generation and revenue growth. The ideal candidate will possess strong analytical skills and a knack for data-driven decision-making. With a commitment to innovation and excellence, this company offers a dynamic environment where your contributions will significantly impact their marketing success. Join a forward-thinking team and help shape the future of fleet management technology.

Benefits

Health/Dental Coverage

Vision Insurance

Incentive Stock Options

401(k) Match

Paid Time Off (PTO)

Parental Leave

FSA & HSA Options

Disability Insurance

Community Service Funds

Business Expense Stipend

Qualifications

• 4+ years of experience in marketing operations in a SaaS B2B environment.
• Strong understanding of marketing automation and CRM tools.

Responsibilities

• Manage the configuration and execution of marketing campaigns in Marketo.
• Collaborate with sales to align marketing programs with revenue goals.

Skills

Marketing Operations

Marketing Automation

CRM Tools

Data Analysis

Communication Skills

Project Management

Tools

Marketo

Salesforce (SFDC)

Google Analytics (GA)

Segment

Job description

As the Sr. Marketing Operations Manager, you will be responsible for managing the marketing operations for our company. You will report to the Director of GTM Systems within the Business Operations organization. You will work closely with the marketing, sales, and product teams to ensure that our marketing campaigns are executed flawlessly and that we achieve our marketing goals. You will be the go-to person for all marketing-related operations and ensure that our marketing programs are efficient, effective, and aligned with our business objectives.

A little about us…Fleetio is a modern software platform that helps thousands of organizations around the world manage their fleet operations. Transportation technology is a hot market and we’re leading the charge, with raving fans and new customers signing up every day. We raised $450M in Series D in March of 2025 and are on an exciting trajectory as a company. Fleetio is also a proud founding member of the Rails Foundation!

Responsibilities

• Oversee and manage the configuration, maintenance, and hands-on creation of campaigns in Marketo, ensuring strategic alignment and flawless execution.
• Work closely with the marketing team to advise, develop and execute campaigns that drive lead generation, pipeline growth, and increase conversion rates.
• Collaborate with the sales team to ensure that marketing programs are aligned with sales objectives and lead nurturing is optimized to drive revenue growth.
• Work closely with the Marketing Operations Analyst to monitor and analyze key metrics related to marketing performance, including website traffic, conversion rates, campaign ROI, and marketing attribution, to improve marketing effectiveness and drive growth.
• Keep management informed by preparing reports, preparing presentations, interpreting information, and making recommendations.
• Develop and maintain marketing operations documentation including lead management process, data management, lead scoring, campaign builds etc.
• Ensure compliance with marketing policies, procedures, and guidelines, including GDPR and CCPA regulations.
• Ensure seamless integration and functionality of the marketing technology stack, aligned with business objectives.
• Work with third-party vendors and contractors as needed to support marketing systems development and maintenance.

Your experience

• 4+ years of experience in marketing operations, preferably in a SaaS B2B environment.
• Strong understanding of marketing automation, CRM, and analytics tools such as SFDC, Marketo, Segment, GA, and others.
• Experience working with cross-functional teams, including marketing, sales, and product.
• Strong analytical skills and experience in data-driven decision-making.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects simultaneously and work under tight deadlines.

Benefits

• Multiple health/dental coverage options (100% coverage for employee, 50% for family)
• Vision insurance
• Incentive stock options
• 401(k) match of 4%
• PTO - 4 weeks (increases at year two!)
• 12 company holidays + 2 floating holidays
• Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)
• FSA & HSA options
• Short and long term disability (short term 100% paid)
• Community service funds
• Business expense stipend - $125 quarterly
• Fully stocked kitchen with tons of drinks & snacks (BHM only)
• Remote working friendly since 2012 #LI-REMOTE

Fleetio provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment. We celebrate diversity and are committed to creating an inclusive environment for all. All employment is decided on the basis of qualifications, merit and business need.

This application is not intended to and does not create a contract or offer of employment. Employment with Fleetio is at will.

If you have a disability or a special need that requires an accommodation to fill out the online application, please let us know by calling [phone].