Senior Marketing Operations Manager

Sage City; Atlanta (GA); Hybrid; USD 80,000 - 110,000; Full time

Job summary

Join a forward-thinking company as a Senior Marketing Operations Manager, where you'll lead the marketing planning process for North America. Collaborate with key stakeholders to align business goals with actionable marketing strategies. This high-impact role allows you to drive operational improvements and influence marketing execution across diverse teams. With a strong emphasis on innovation and community involvement, this position offers a unique opportunity to contribute to the growth of small to medium-sized businesses while advancing your career in a dynamic global environment.

Benefits

Competitive Annual Bonuses

Comprehensive Health Coverage

401(k) with 100% Matching

32 Days Paid Time Off

18 Weeks Paid Parental Leave

Work Away Program

Paid Volunteering Days

$5,250 Tuition Reimbursement

$600 Wellness Credit

$360 Fitness Reimbursement

Qualifications

• 6+ years in marketing operations with proven strategic planning skills.
• Experience in budgeting and financial forecasting.

Responsibilities

• Lead business planning and budgeting for regional performance marketing.
• Guide marketing spend effectiveness through insights and operational guidance.

Skills

Marketing Operations

Budgeting Processes

Martech Adoption

Analytical Skills

Performance Tracking

Education

Bachelor's Degree in Marketing or Related Field

Tools

Performance Tracking Tools

Job description

Job Details: Senior Marketing Operations Manager

Full details of the job.

Job Title

Senior Marketing Operations Manager

Job Description

We’re hiring a Senior Marketing Operations Manager to join our Global Performance Marketing Transformation & Operations Team to lead the marketing planning process for North America—Sage’s fastest-growing region. You’ll work side-by-side with our VP of Performance Marketing for North America to align business goals with actionable demand generation plans, guide investment decisions, and drive operational improvements that help Sage scale smarter and faster.

This is a high-impact role where you’ll partner with Sales, Finance, and Marketing leaders, bringing structure, agility, and insight to the marketing execution cycle.

Ready to shape how marketing delivers growth across North America?

Why Sage? What's In it for you?

Sage empowers small to medium-sized businesses, the backbone of our economies, to succeed with AI-powered Accounting & Financial Management software. Over 6M global customers rely on our solutions, motivating us to innovate continuously. Sage Copilot is a prime example: https://www.sage.com/en-gb/sage-copilot/#features

At Sage, you can sharpen your skills, influence the business, and grow your career at a global SaaS company with products (Sage Intacct) voted #1 in customer satisfaction for 10 consecutive years. Collaborate with diverse, customer-focused teams that embrace innovation and bold thinking. Our culture is built on doing the right thing—guided by our values: Human, Trust, Bold, and Simplify. We support flexible hybrid working (2 days from home) and encourage community involvement through our Sage Foundation, offering 40 paid volunteer hours annually.

Key Responsibilities

• Lead the business planning and budgeting process for regional performance marketing, ensuring plans are reviewed and approved.
• Drive completion of the annual demand model with the marketing effectiveness team, securing sign-off from regional marketing and revenue teams.
• Manage ongoing target updates based on performance to keep plans accurate.
• Oversee investment plan updates as part of the finance process, supporting accruals and reforecasting.
• Prepare materials for regular business reviews with regional marketing leaders.
• Guide the regional team in improving marketing spend effectiveness through insights and operational guidance.
• Maintain and refine lead routing rules for SDR teams, following direction from the regional business unit lead.
• Establish effective ways of working to maximize the value of outsourced operations.
• Lead adoption of new martech tools and ensure effective usage by regional teams.
• Support regional planning and delivery of transformation projects with a marketing perspective.

Location: Hybrid; 3 days per week from either our Austin or Atlanta office

What are we looking for? Qualifications

• 6+ years of experience in marketing operations, planning, and strategy, with a proven ability to translate business goals into actionable marketing plans in global or matrixed organizations.
• Experience owning budgeting processes, working with Finance on forecasting, supplier management, and investment accuracy.
• Experience leading martech adoption or optimization initiatives to support marketing execution, lead management, and reporting.
• Managing marketing planning cycles, including quarterly updates and adjustments based on business priorities.
• Ability to identify inefficiencies and influence process improvements through clear communication and collaboration.
• Strong analytical skills, understanding of marketing and revenue metrics (MQLs, ROI, CAC, LTV), and proficiency with performance tracking tools.

Benefits

• Competitive annual bonuses
• Comprehensive health, dental, and vision coverage
• 401(k) with 100% matching up to 4%
• 32 days paid time off (including personal days and holidays)
• 18 weeks paid parental leave (after 1 year)
• Work Away Program: 10 weeks abroad (Sage-approved countries)
• Sage Foundation: 5 days paid volunteering annually
• $5,250 tuition reimbursement per year after 6 months
• Sage Wellness Rewards: $600 wellness credit and $360 fitness reimbursement annually

#LI-CH1

Function

Country

United States

Office Location

Austin; Atlanta

Work Place type

Hybrid

Advert

Working at Sage means supporting millions of businesses globally with innovative technology. We leverage AI to reduce routine tasks, enabling business owners to focus on their ambitions.

Our colleagues are the best of the best. We seek extraordinary people who innovate and grow their potential.

Learn more: sage.com/en-us/company/careers/working-at-sage/

Watch our culture video: youtube.com/watch?v=h1-vs3zIpnc

We celebrate individuality and embrace all backgrounds. Support for applying: [e-mail]

Learn about DEI: sage.com/en-us/company/careers/diversity-equity-and-inclusion/