Senior Marketing Operations Manager

Ironclad; United States; On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Dental and vision insurance

401K

Wellness reimbursement

Flexible vacation policy

Generous parental leave

Work from home opportunities

Health insurance

Job summary

Ironclad seeks a Lifecycle, Attribution & Analytics Owner to architect the full-funnel journey, multi-touch attribution, and core lead management infrastructure. You will own Marketo and Bizible implementations, lead scoring and routing, data hygiene, and Salesforce integration to drive measurable ROI across the GTM funnel.

This enterprise B2B SaaS role requires hands-on expertise with Marketo, Bizible, Salesforce, SQL, and BI tools, plus strong cross-functional leadership.

Qualifications

• 5+ years in Marketing Operations or Revenue Operations within enterprise B2B SaaS.
• Hands-on Marketo and Bizible mastery required.
• Experience with Salesforce, SQL, and BI tools.

Responsibilities

• Own end-to-end lead lifecycle design and attribution across GTM funnel.
• Configure and optimize lead routing, enrichment, and scoring.
• Lead and oversee KPI reporting, dashboards, and pipeline metrics.

Skills

Marketo

Bizible

Salesforce CRM

SQL

BI tools

Tools

Salesforce CRM

SQL

Tableau

Looker

Chili Piper

LeanData

Leadspace

6sense

Job description

• As the Lifecycle, Attribution & Analytics Owner, you will serve as the strategic architect behind our full-funnel customer journey, multi-touch attribution engine, and core lead management infrastructure
• Operating in a high-growth, enterprise B2B SaaS environment, you will own the entire end-to-end lead lifecycle—from initial signal intake and enrichment to lead scoring, inbound routing, and the seamless operational handoff to Sales
• This role requires hands-on Marketo AND Bizible mastery as absolute prerequisites, paired with advanced analytical capability. You will directly manage all technologies, data schemas, and processes that dictate how leads and accounts progress through our GTM funnel while delivering multi-touch attribution models that prove marketing ROI
• Marketo Architecture & Lead Lifecycle Management: Own the strategy, build, and day-to-day administration of our lead lifecycle framework in Marketo. Manage lifecycle stages, lead status transitions, database hygiene, and campaign execution standards across the buyer journey
• Bizible & Multi-Touch Attribution Operations: Directly own, configure, and optimize Bizible (Adobe Learning/Attribution) alongside supporting attribution models (Paramark or data warehouse models). Measure and report on pipeline contribution, campaign ROI, velocity, and conversion rates from first touch to closed-won
• Lead Scoring, Enrichment & Routing Operations: Architect, test, and continuously optimize our lead and account scoring models (behavioral + demographic). Oversee real-time enrichment pipelines (Leadspace, 6sense, Clearbit/Clay) and automated routing systems (Chili Piper, LeanData) to ensure instant SLA sales handoffs
• Sales Alignment & Funnel Handoff: Define and govern the operational boundaries between Marketing and Sales (SDR/BDR/AE teams). Standardize lead status workflows, SLA tracking, recoil/rejection reason logging, and MQL/MQA notification protocols in Salesforce
• Signal-Based & ABM Journey Nurturing: Partner with Demand Gen and Sales Ops to build automated account-based engagement tracks powered by intent signals (6sense, G2) and product-assisted growth metrics
• Cross-Functional Analytics Enablement: Deliver executive dashboards and actionable pipeline reporting (SQL, Salesforce, Tableau/Looker) to guide growth strategy and budget allocation

Benefits

• Dental, and vision insurance
• 401K
• Wellness reimbursement
• Flexible vacation policy
• Generous parental leave for both primary and secondary caregivers
• Work from home opportunities
• Health insurance

Experience: 5+ years in Marketing Operations or Revenue Operations within an enterprise B2B SaaS environment, with explicit focus on full-funnel lead lifecycle design and attributionLead Funnel Operations: Hands-on experience configuring and managing lead routing engines (Chili Piper, LeanData), enrichment providers (Leadspace, 6sense), and lead scoring systemsLevel 4 Leadership: Exceptional cross-functional leadership skills with the ability to partner directly with Sales Development (SDRs), Sales Operations, and Demand Gen executives to drive operational alignmentMarketo & Bizible Expertise (Required): Hands-on, advanced experience with both Marketo AND Bizible is 100% required. Candidates lacking direct experience in either platform will not be considered. Must have a proven track record of scaling enterprise Marketo lifecycle models, Bizible touchpoint mapping, and Marketo-Salesforce CRM sync architecturesTechnical Stack Knowledge: Advanced proficiency with Salesforce CRM, SQL, BI tools (Tableau, ThoughtSpot, Looker), and data enrichment pipelines