Senior Marketing Operations Manager

theguarantors-open-positions; New York (NY); On-site; USD 130,000 - 165,000; Full time

Benefits offered by this job

Medical, dental, & vision

HSA with employer contribution

FSA

401(k)

PTO & paid holidays

Flexible hours

Parental leave

Disability protection

Job summary

TheGuarantors in New York is seeking a Senior Marketing Operations Manager who is hands-on and deeply fluent in HubSpot. You will own and scale our email and automation programs, building reusable templates and complex workflows.

You will partner with cross-functional teams to translate business needs into reliable email systems, optimize deliverability, and define KPIs for data-driven experimentation to improve engagement and lifecycle outcomes.

Qualifications

• 5+ years of email marketing in HubSpot with targeting and analysis.
• Proficient in HTML/CSS and able to code emails from scratch.
• Strong HubL knowledge including conditionals and loops.
• Experience with custom objects and association labels in HubSpot.
• Proven ability to build complex workflows with layered logic.
• Data-driven, technical approach to email marketing.
• Excellent project management across multiple initiatives.
• Ability to engage with all levels of the organization.
• Hands-on, collaborative, ready to learn.

Responsibilities

• Collaborate with teams to support email goals and enable self-serve.
• Leverage HubSpot data model to segment audiences and target emails.
• Create and maintain reusable email templates and modules.
• Write HubL to customize templates and modules with dynamic content.
• Migrate legacy emails to updated templates and debug rendering.
• Document templates and patterns for reuse.
• Architect scalable lifecycle systems and KPIs; drive experimentation.

Skills

HubSpot

HTML/CSS

HubL

Workflow design

Data-driven marketing

Project management

Cross-functional collaboration

Tools

HubSpot

HubL

Job description

TheGuarantors is a fintech company helping multifamily owners and operators mitigate leasing risk while expanding access for renters. With a deep understanding of owner, operator, and renter needs, we believe renters deserve better access to the home of their choice and operators deserve greater protection and growth opportunities. That’s why we’re leveraging our real estate expertise and using AI-driven renter underwriting to help operators qualify renters faster while mitigating the financial risk of renter default. With $7B+ in lease value protected, we work with 9 of the country’s top 10 operators, are the #1 lease guarantee provider nationwide, and have consistently been named one of Inc. 5000’s fastest-growing companies, one of Forbes’ Best Startup Employers, and one of Deloitte’s Technology Fast 500.

The role:

We’re looking for a Senior Marketing Operations Manager who is hands-on and technically fluent in HubSpot. This role plays a critical part in executing and scaling our email and automation program, with a focus on template architecture, targeted deliveries, and testing.

You will work within a mature HubSpot environment that relies on custom objects, custom association labels, and advanced workflow logic to deliver highly personalized, context-aware lifecycle communication at scale. This role partners closely with cross-functional stakeholders to translate complex business requirements into reliable, maintainable email systems.

What You'll Do:

• Collaborate with teams to support their email goals through direct contributions and enabling them to self-serve
• Leverage a complex HubSpot data model to segment audiences and target emails

• Create, edit, and maintain HubSpot email templates and custom modules that are reusable, scalable, and on-brand

• Write and maintain HubL code to customize email templates and modules, including logical operators and loops to support dynamic content
• Migrate legacy emails into updated templates and modules
• Debug rendering, tokenization, and data issues across email clients

• Document templates, modules, and patterns so they can be reused confidently by others
• Architect lifecycle systems that scale as the data model, tooling, and business needs evolve
• Define KPIs, build scalable reporting, proactively identify performance gaps, and drive data-backed experimentation to improve engagement, deliverability, and downstream business impact

What We're Looking For:

• 5+ years of experience in a similar role building, targeting, sending, and analyzing emails in HubSpot
• Proficient in HTML/CSS and can code email templates from scratch
• Strong working knowledge of HubL, including conditionals and dynamic logic
• Experience working with custom objects and association labels in HubSpot
• Proven ability to build and maintain complex workflows with layered branching logic
• Technical, data-driven approach to email marketing
• Exceptional project management skills with the ability to manage multiple initiatives simultaneously and prioritize accordingly to meet deadlines amid ambiguity
• Ability to work up, down, and across all levels at the organization, i.e., Analysts to C-Suite
• A roll-up your sleeves mentality with excitement to research and learn what you don't know

Benefits:

• Opportunities to make an impact within a fast growing company
• Medical, dental, & vision insurance, beginning day one
• Health savings account with employer contribution
• Flexible spending accounts (healthcare, dependent care, commuter)
• 401(k)
• Generous PTO and paid holidays
• Flexible working hours
• Paid parental leave
• Company sponsored short and long term disability

Base Salary

The base salary range is between $130,000-$165,000 annually.

Base salary does not include other forms of compensation or benefits. Final offer amounts are determined by multiple factors, including prior experience, expertise, location and current market data and may vary from the range above.

TheGuarantors is an Equal Opportunity Employer. We celebrate diversity and are committed to an inclusive environment for all.