REMOTE: Marketing Operations Manager-Marketo

ZipRecruiter; Boston (MA); Remote; USD 70,000 - 90,000; Full time

Job summary

A leading company is seeking a Marketing Enthusiast to manage inbound lead traffic using Marketo and Salesforce. This role involves collaboration with various teams, optimizing marketing technologies, and ensuring data quality. Remote work is available, providing flexibility in a dynamic environment.

Benefits

Health Benefits

Paid Vacation

Holidays

Sick Time

Ongoing Training

Qualifications

• 3-5 years of Marketo experience.
• 2-3 years of Salesforce experience.

Responsibilities

• Manage expectations and collaborate effectively with multiple groups.
• Monitor key performance metrics and alert leadership when necessary.

Skills

Project Management

Team Collaboration

Marketing Automation

Tools

Marketo

Salesforce

Job description

Job Description

Salary:

We are looking for a responsible Marketing Enthusiast who is an expert in building programs and managing the systems required to generate consistent inbound lead traffic. The ideal candidate will utilize Marketo to its fullest potential, employing all available features to load the top of the funnel, and must know SFDC integration as well.

Candidates must be based in the U.S. or able to work in the US without corporate sponsorship! This is for one of our premium clients, offering the opportunity to work with innovative teams and, if onsite, in a top work environment in the Bay Area.

Responsibilities:

• Manage expectations and collaborate effectively with multiple groups.
• Apply best practices in Marketo and SFDC, working hands-on.
• Have a strong understanding of Lead Management, Lead Routing, and Lifecycle Management.
• Develop strategic approaches considering optimization and scalability in marketing technologies.
• Review program requirements, identify optimization areas, and update on email marketing campaigns and programs.
• Partner with marketing and technical teams to provide data-driven solutions supporting business needs.
• Manage large data sets, maintaining data health and quality.
• Monitor key performance metrics, dashboards, and alert leadership when necessary.
• Manage Lead Quality, Lead Scoring, and Lead Routing in Marketo.
• Assess ad hoc analytic requests and determine appropriate support strategies.
• Advise on data requirements for analysis and ensure findings are effectively visualized for stakeholders.

Must Haves:

• Ability to work in a fast-paced, matrixed organization.
• Strong program and project management skills.
• 3-5 years of Marketo experience and 2-3 years of Salesforce experience.
• Self-motivated, passionate about marketing automation, eager to learn and grow.
• Team player.
• Hands-on experience with dashboards and reporting; capable of creating presentations for executive reviews.
• Experience with lead nurturing and lead scoring is a plus.

Marrina Decisions is an Equal Opportunity Employer.

We offer health benefits, paid vacation, holidays, sick time, ongoing training, and opportunities to grow in the MarTech industry.

Remote work available.