Senior Marketing Operations Analyst

Franklincovey; United States; Remote; USD 89,000 - 116,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

HSA

Employee stock purchase program

401(k)

Paid time off

Holiday pay

Job summary

FranklinCovey is seeking a Senior Marketing Operations Analyst to own end-to-end marketing performance measurement, reporting, and analysis using Domo, Salesforce, and HubSpot to deliver accurate, timely insights.

You will design and maintain core dashboards, govern KPI logic, support forecasting and ROI analysis, and partner across marketing, operations, Salesforce, and finance to translate data into actionable guidance for leadership.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 5+ years in marketing analytics, marketing operations, or a closely related analytics role.

Responsibilities

• Architect, build, and maintain marketing analytics infrastructure in Domo; integrate with Salesforce and HubSpot.
• Create and manage dashboards and reports for stakeholders; ensure data quality and refresh schedules.
• Translate complex data into actionable insights for marketing leaders and executives; monitor funnel and ROI metrics.

Skills

Strong communication

Data storytelling

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, Analytics, or related field

Tools

Domo

Salesforce

HubSpot

Excel

Job description

Are you ready for new challenges and new opportunities?

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We give strategy the human edge.

FranklinCovey (NYSE: FC) is the world’s most trusted leadership and organizational performance partner that gives strategy the human edge. We help organizations achieve the breakthrough results that matter most. Using proven, principle-centered frameworks and practices, we build high-trust leaders, teams and cultures and help clients translate strategy into consistent execution. For more than 40 years, we have tested this approach with thousands of clients from Fortune 100 companies to educational and government institutions, providing professional services across 160 countries.

To learn more, visit franklincovey.com

Title:

Senior Marketing Operations Analyst

Global Title:

Sr. Marketing Operations Analyst

Division & Department:

Corporate Operations

Status:

Full-Time Exempt

Reports to:

Director, Marketing Operations

Location:

Remote - Anywhere in the contiguous US (Greater Salt Lake City, Utah preferred)

Compensation:

Anticipated compensation for this position is $89-116k*.

Date Posted:

10/13/2026**

Job Summary

The Senior Marketing Operations Analyst owns end-to-end marketing performance measurement, reporting, and analysis using Domo, Salesforce, and HubSpot to deliver accurate, timely, and actionable insight. This role designs and maintains the core dashboards and data models, defines and governs the KPI and attribution logic behind how marketing performance is measured, and partners across marketing, marketing operations, operations, Salesforce, and finance to support forecasting, budget and ROI analysis, and ad hoc analysis. The Senior Marketing Operations Analyst translates complex data into clear recommendations for marketing leadership and executive stakeholders.

Essential Job Functions

• Marketing Data Architecture & Integration: Architect, build, and maintain marketing analytics infrastructure in Domo. This includes designing scalable data models, creating automated data flows, and managing API integrations with key systems like Salesforce and HubSpot to ensure data is accurate, reliable, and consistent across all platforms.
• Dashboarding & Reporting: Create and manage a suite of marketing dashboards and reports that deliver clear, actionable insights to technical and non-technical stakeholders, ensuring data quality by identifying discrepancies and gaps across various Martech tools. Ensuring data is refreshed on schedule and easily understood.
• Analysis & Stakeholder Support: Translate complex data into clear, actionable insights for marketing leaders and executive stakeholders. Build and manage intuitive dashboards, present findings and recommendations, and serve as the primary contact for all marketing analytics, by proactively flagging emerging trends and risks to the marketing team.
• Performance Analysis & Optimization: Proactively monitor funnel, channel, and campaign performance (MQL, attribution, and ROI) to identify trends, risks, and opportunities, and bring forward a point of view and recommendation to marketing leadership.
• Strategic Forecasting & ROI Measurement: Partner closely with Enterprise Marketing and Finance leaders to develop forecasts for key funnel metrics, inform budget planning, and measure marketing ROI. This includes reconciling marketing attribution data with financial reporting to create a unified view of performance and investment impact.

Basic Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or a related field
• 5+ years in marketing analytics, marketing operations, or a closely related analytics role

Preferred Skills & Experience

• Experience with marketing operations and/or analytics in a B2B environment
• Hands-on experience with Domo (or a comparable BI/visualization tool) for data modeling, dashboards, and reporting
• Strong SQL skills for querying and transforming data across multiple sources
• Hands-on Salesforce reporting experience (leads, opportunities, pipeline) and advanced Excel (formulas and pivot tables)
• Experience with marketing-specific analytics: MQL and funnel-stage definitions, conversion analysis, channel and campaign performance, and efficiency metrics (CPL, cost per MQL, etc.)
• Experience with API-based integrations between marketing/sales tools and BI platforms
• Experience building and maintaining reports in HubSpot or a similar marketing automation platform
• Proven ability to manage data quality and governance and to define KPI standards with cross-functional partners
• Familiarity with web and digital analytics concepts (UTMs, campaign tracking, basic web analytics)
• Track record of proactively initiating analysis and providing problem solving business cases for key stakeholders
• Strong communication and presentation skills, with the ability to explain complex data to non-technical and executive audiences

Benefits include medical, dental, and vision insurance, HSA, employee stock purchasing program, 401(k), paid time off, holiday pay, and more. Please visit https://franklincoveybenefits.com/ for details.

*Actual offer may be outside of this range and will be determined by education, experience, knowledge, skills, and abilities, as well as geographic location, internal equity and alignment with market data.

**Unless otherwise noted, applications will be accepted for a minimum of three (3) days from the initial published date on the FranklinCovey job board, but the posting may close at any time after the specified duration.

FranklinCovey is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Please visit https://www.franklincovey.com/careers/notices-and-provisions/ for our full Equal Employment Opportunity policies and Nondiscrimination Provision.