Senior Marketing Manager, Restaurants, Nightlife, and Food & Beverage

1 Hotels; Orlando (FL); On-site; USD 60,000 - 100,000; Full time

Job summary

An innovative luxury hotel brand seeks a Senior Marketing Manager to lead marketing strategies for its diverse portfolio of food and beverage venues. This role blends creativity with data-driven strategies, ensuring each venue stands out and drives guest loyalty. The ideal candidate will have a strong background in hospitality marketing, digital marketing, and social media, with a passion for culinary trends and guest engagement. Join a mission-driven company that values sustainability and community, and make a significant impact in a fast-paced environment.

Benefits

Health Insurance

Employee Discounts

Flexible Work Schedule

Professional Development Opportunities

Wellness Programs

Qualifications

• 5+ years of experience in hospitality or F&B marketing.
• Strong background in digital marketing and social media.
• Ability to manage multiple brands and projects.

Responsibilities

• Develop and execute marketing strategies for F&B venues.
• Manage social media and content development.
• Analyze performance data to refine marketing strategies.

Skills

Hospitality Marketing

Digital Marketing

Social Media Management

Content Creation

Project Management

Education

Bachelor's Degree in Marketing or Related Field

Tools

CRM Tools

Email Marketing Platforms

Job description

Senior Marketing Manager, Restaurants, Nightlife, and Food & Beverage page is loaded

Senior Marketing Manager, Restaurants, Nightlife, and Food & Beverage

Apply locations SH Hotels & Resorts - Florida time type Full time posted on Posted 21 Days Ago job requisition id JR101530

Grow with us...

Life at SH is based on a simple idea: the world is beautiful and we want to keep it that way. But we can’t do it alone. That’s why hiring thoughtful and inspiring Team Members and Leaders who understand that our people, collaboration, stellar service, and respect for nature are so important to us.

What This Role is All About

TheRestaurants, Nightlife, and Food & Beverage Senior Marketing Manageris a key strategist and storyteller, driving the marketing vision for our diverse portfolio of bars, restaurants, and F&B experiences acrossStarwood Hotels—including1 Hotels, Baccarat Hotels, and Treehouse Hotels.

This role is a blend of creativity, data-driven strategy, and hospitality expertise, ensuring our F&B brandsstand out, drive revenue, and build lasting guest loyalty.

With expertise spanningdigital marketing, social media, PR, programming and partnerships,this person knows how tocraft compelling brand stories, develop buzzworthy campaigns, and position each venue as a must-visit destination—all while maintaining alignment with the larger hotel brand.

Food and beverage is more than what’s on the plate or in the glass—it’s about experience, culture, and community. The ideal candidate thrives infast-paced hospitality environments, brings a digital-first mindset, and seamlessly executeshigh-impact marketing initiatives.

What We’re Looking For

• Proven experience in hospitality, restaurant, or nightlife marketing, with a track record of driving guest engagement, revenue, and brand recognition.
• Expertise in digital marketing, social media, and content creation, with a strong eye for aesthetics and storytelling.
• Experience managing multiple (5+) brands at once.
• Strong background in PR, influencer partnerships, and brand collaborations within the food, beverage, and lifestyle industries.
• Ability to develop and execute data-driven campaigns across paid, earned, and owned channels.
• Experience with email marketing and CRM tools to drive guest engagement and retention.
• Passion for culinary, mixology, nightlife, sustainability, and hospitality trends with a deep understanding of guest behavior and market dynamics.
• Experience leading creative teams, agencies, and external partners to ensure high-quality execution.
• Exceptional project management skills, with the ability to juggle multiple priorities in a fast-paced environment.

What You'll Do

Here’s what success looks like in this role:

• Brand Strategy & Concept Development – Assist in shaping the positioning, visual identity, and storytelling for new F&B venues, ensuring they establish unique identities while staying aligned with hotel brands.
• Integrated Marketing Execution – Support the development and implementation of marketing strategies for new concepts that differentiate the venue, enhance brand affinity, and drive guest engagement.
• Social Media & Content – Assist in shaping social strategy, contribute to content development, support content calendar execution, and help track KPIs.
• PR & Media Relations – Work closely with PR teams to coordinate media coverage and strategic brand partnerships.
• Digital Optimization – Support digital audits and optimizations to enhance visibility, SEO, and online reputation across all digital platforms.
• Campaigns & Experiential Marketing – Assist in executing seasonal promotions, special events, and exclusive F&B experiences that create buzz and drive revenue.
• Guest Journey Program – Contribute to the development and execution of our F&B guest journey program, ensuring a seamless, personalized, and memorable experience at every touchpoint.
• Performance Analysis – Gather and analyze data to provide insights that help refine marketing strategies and optimize impact.
• Cross-functional Collaboration – Work closely with hotel marketing and F&B teams to ensure seamless alignment between brand objectives and on-property initiatives.

What Makes You a Great Fit

• Based in Miami, FL, with the ability to work on-site in our home office.
• 5+ years of experience in hospitality, nightlife, F&B, or lifestyle brand marketing. Experience working on-property is a plus.
• Background in luxury/lifestyle hospitality or F&B marketing preferred.
• Deep understanding of digital and social media trends, with expertise in both paid and organic strategies.
• Strong storytelling and copywriting skills, with a keen eye for design and brand aesthetics.
• Ability to multitask and thrive in a fast-paced environment, balancing multiple projects and deadlines.
• Passion for food, beverage, and hospitality, with the ability to translate that enthusiasm into marketing initiatives.
• A collaborative and strategic mindset, capable of working cross-functionally to drive impact.

About us...

Our culture is caring and thoughtful, and we deliver good-natured and informed service, perfectly executed to evoke a sense of fulfillment and well-being. As a misson-driven company, our purpose is our true north, and our compass guides the way. The purpose we live by impacts the lives of our team members, drives the experiences for our guests, builds community with like-minded travelers and takes care of the planet we live in. Founded in 2006 by Barry Sternlicht, SH Hotels & Resorts is a luxury hotel brand management company and affiliate of global private investment firm Starwood Capital Group.

SH Hotels and Resorts is an equal opportunity employer. We believe in a diverse, sustainable workforce with an empowered, inclusive culture. We are committed to non-discrimination on any protected basis covered under applicable law. If you require any special accommodations, please visit People Operations.

SH Hotels & Resorts is an Equal Opportunity Employer