Senior Marketing Manager, Restaurants, Nightlife, and Food & Beverage

SH Group Operations, L.L.C.; Orlando (FL); On-site; USD 65,000 - 100,000; Full time

Job summary

An innovative luxury hotel brand seeks a Senior Marketing Manager to drive the marketing vision for its diverse portfolio of restaurants, nightlife, and food & beverage experiences. This role blends creativity and data-driven strategy to craft compelling brand stories and develop impactful campaigns that resonate with guests. The ideal candidate will thrive in fast-paced hospitality environments, leveraging expertise in digital marketing and social media to enhance brand recognition and guest loyalty. Join a mission-driven company that values collaboration, sustainability, and exceptional service, and make a significant impact in the hospitality industry.

Benefits

Health Insurance

Flexible Working Hours

Employee Discounts

Professional Development Opportunities

Team Building Activities

Qualifications

• 5+ years in hospitality or nightlife marketing with proven success.
• Expertise in digital marketing and social media strategies.

Responsibilities

• Develop and execute marketing strategies for F&B venues.
• Manage social media content and track performance metrics.
• Collaborate with PR teams to enhance brand visibility.

Skills

Digital Marketing

Social Media

Content Creation

PR Management

Project Management

Data Analysis

Brand Strategy

Guest Engagement

Education

Bachelor's Degree in Marketing or Related Field

Tools

CRM Tools

Email Marketing Software

Job description

Senior Marketing Manager, Restaurants, Nightlife, and Food & Beverage

Apply locations

SH Hotels & Resorts - Florida

time type Full time

posted on Posted 2 Days Ago

job requisition id JR101530

Grow with us...

Life at SH is based on a simple idea: the world is beautiful and we want to keep it that way. But we can’t do it alone. That’s why hiring thoughtful and inspiring Team Members and Leaders who understand that our people, collaboration, stellar service, and respect for nature are so important to us.

What This Role is All About

The Restaurants, Nightlife, and Food & Beverage Senior Marketing Manager is a key strategist and storyteller, driving the marketing vision for our diverse portfolio of bars, restaurants, and F&B experiences across Starwood Hotels—including 1 Hotels, Baccarat Hotels, and Treehouse Hotels.

This role is a blend of creativity, data-driven strategy, and hospitality expertise, ensuring our F&B brands stand out, drive revenue, and build lasting guest loyalty.

With expertise spanning digital marketing, social media, PR, programming and partnerships, this person knows how to craft compelling brand stories, develop buzzworthy campaigns, and position each venue as a must-visit destination—all while maintaining alignment with the larger hotel brand.

Food and beverage is more than what’s on the plate or in the glass—it’s about experience, culture, and community. The ideal candidate thrives in fast-paced hospitality environments, brings a digital-first mindset, and seamlessly executes high-impact marketing initiatives.

What We’re Looking For

• Proven experience in hospitality, restaurant, or nightlife marketing, with a track record of driving guest engagement, revenue, and brand recognition.
• Expertise in digital marketing, social media, and content creation, with a strong eye for aesthetics and storytelling.
• Experience managing multiple (5+) brands at once.
• Strong background in PR, influencer partnerships, and brand collaborations within the food, beverage, and lifestyle industries.
• Ability to develop and execute data-driven campaigns across paid, earned, and owned channels.
• Experience with email marketing and CRM tools to drive guest engagement and retention.
• Passion for culinary, mixology, nightlife, sustainability, and hospitality trends with a deep understanding of guest behavior and market dynamics.
• Experience leading creative teams, agencies, and external partners to ensure high-quality execution.
• Exceptional project management skills, with the ability to juggle multiple priorities in a fast-paced environment.

What You'll Do

Here’s what success looks like in this role:

• Brand Strategy & Concept Development – Assist in shaping the positioning, visual identity, and storytelling for new F&B venues, ensuring they establish unique identities while staying aligned with hotel brands.
• Integrated Marketing Execution – Support the development and implementation of marketing strategies for new concepts that differentiate the venue, enhance brand affinity, and drive guest engagement.
• Social Media & Content – Assist in shaping social strategy, contribute to content development, support content calendar execution, and help track KPIs.
• PR & Media Relations – Work closely with PR teams to coordinate media coverage and strategic brand partnerships.
• Digital Optimization – Support digital audits and optimizations to enhance visibility, SEO, and online reputation across all digital platforms.
• Campaigns & Experiential Marketing – Assist in executing seasonal promotions, special events, and exclusive F&B experiences that create buzz and drive revenue.
• Guest Journey Program – Contribute to the development and execution of our F&B guest journey program, ensuring a seamless, personalized, and memorable experience at every touchpoint.
• Performance Analysis – Gather and analyze data to provide insights that help refine marketing strategies and optimize impact.
• Cross-functional Collaboration – Work closely with hotel marketing and F&B teams to ensure seamless alignment between brand objectives and on-property initiatives.

What Makes You a Great Fit

• Based in Miami, FL, with the ability to work on-site in our home office.
• 5+ years of experience in hospitality, nightlife, F&B, or lifestyle brand marketing. Experience working on-property is a plus.
• Background in luxury/lifestyle hospitality or F&B marketing preferred.
• Deep understanding of digital and social media trends, with expertise in both paid and organic strategies.
• Strong storytelling and copywriting skills, with a keen eye for design and brand aesthetics.
• Ability to multitask and thrive in a fast-paced environment, balancing multiple projects and deadlines.
• Passion for food, beverage, and hospitality, with the ability to translate that enthusiasm into marketing initiatives.
• A collaborative and strategic mindset, capable of working cross-functionally to drive impact.

About us...

Our culture is caring and thoughtful, and we deliver good-natured and informed service, perfectly executed to evoke a sense of fulfillment and well-being. As a mission-driven company, our purpose is our true north, and our compass guides the way. The purpose we live by impacts the lives of our team members, drives the experiences for our guests, builds community with like-minded travelers and takes care of the planet we live in. Founded in 2006 by Barry Sternlicht, SH Hotels & Resorts is a luxury hotel brand management company and affiliate of global private investment firm Starwood Capital Group.

SH Hotels and Resorts is an equal opportunity employer. We believe in a diverse, sustainable workforce with an empowered, inclusive culture. We are committed to non-discrimination on any protected basis covered under applicable law. If you require any special accommodations, please visit People Operations.

SH Hotels & Resorts is an Equal Opportunity Employer