Senior Marketing Manager - Resort F&B & Activations

Crescent Hotels & Resorts

Phoenix (AZ)

Vor Ort

USD 60.000 - 80.000

Vollzeit

Vor 2 Tagen

Sei unter den ersten Bewerbenden

Eine vollständige Bewerbung in einer Minute

Maßgeschneiderter Lebenslauf und Anschreiben – versandbereit.

Schaffe es an den ATS-Filtern vorbei

Zusammenfassung

The Peak Phoenix, a Hilton Resort, in Phoenix, AZ, seeks a Senior Marketing Manager – Ancillary & Activations to drive revenue across spa, F&B, waterpark, and resort programming. This on-site leadership role combines creative instinct with data-driven discipline to elevate guest experiences and profitability.

You will lead campaigns, activations, partnerships, and social media, collaborating with operations, sales and external partners to strengthen market positioning and deliver memorable guest

Qualifikationen

3+ years of progressive marketing experience in hospitality, or restaurant environments; combined hotel/F&B experience preferred.
Demonstrated success launching or marketing food and beverage concepts—from casual dining to upscale experiential brands.
Strong command of digital marketing channels: paid social, display advertising and email marketing.
Proficiency in social media content creation and platform management across Instagram and Facebook.
Experience with Canva or other creative/design applications; ability to produce polished, on-brand materials.
Working knowledge of CMS platforms, email marketing tools, and CRM/GMS systems.

Aufgaben

Lead marketing strategy, campaign planning, and execution for all F&B outlets: The Living Room, The Peak Canteen, The Peak Pool Bar, The Pantry and Emberance opening.
Develop and execute integrated launch campaigns for Emberance, building pre-opening buzz and grand opening moments.
Create and manage seasonal promotions, happy hour campaigns, events, and activations driving local traffic and repeat visits.
Build a loyal local following through targeted outreach, partnerships, and community events.
Collaborate with outlet managers, promoters and chefs on menu launches, chef specials, and seasonal ingredients.
Oversee reservation-driving initiatives across platforms and coordinate with operations to maximize covers.
Develop collateral with marketing partners reflecting each outlet's brand identity.
Oversee design, launch and maintenance of outlet websites.
Promote activations and campaigns through promotion text and email messaging.
Build local relationships to promote spa and fitness memberships.
Source new ways to capture memberships within local communities.
Develop and manage social media strategies for outlet accounts.
Review content calendars reflecting seasonal programming and events.
Produce or oversee photography and videography for outlets and campaigns.
Build relationships with influencers to amplify reach.
Monitor engagement and manage online community with brand voice.
Create social campaigns to promote offers based on demographics.

Kenntnisse

Marketing strategy

Hospitality experience

Digital marketing

Social media management

Content creation

Email marketing

Analytics

Copywriting

CMS platforms

CRM/GMS systems

Ausbildung

Bachelor's degree in Marketing, Communications, Business, or a related field

Tools

Canva