Senior Marketing Manager - Oceana Palms

Marriott Vacations; United States; On-site; USD 110,000 - 160,000; Full time

Job summary

Marriott Vacations is seeking a Senior Marketing Manager to support the Director of Marketing and PR with tracking, status reports, team management, database maintenance and agency relationships.

The role involves designing and launching vacation packages, coordinating with Sales, Rooms, F&B, Planning and Attractions, driving promotional programs, analyzing forecasts for revenue opportunities, and managing budgets to contribute to annual marketing plans.

Qualifications

• High school diploma or GED and relevant marketing experience.
• Bachelor's degree in Marketing or related major.
• Minimum 3–5 years in sales and marketing or related area.

Responsibilities

• Communicates with the Director of Marketing and PR and other department members about marketing projects and opportunities to maximize revenue.
• Creates and schedules attractive destination vacation packages to drive revenue and event attendance.
• Liaises with Sales, Rooms, F&B, Planning, Attractions and other partners to market packages and present updates to stakeholders.
• Assists with advertising, cross-promotions, and events to generate maximum revenue.
• Analyzes database forecasts and trends to guide short- and long-term marketing initiatives.
• Manages project budgets and prepares status reports for leadership.
• Contributes to the annual hotel marketing plan and other project plans to achieve revenue goals.

Skills

Communication

Budget management

Team management

Market research

Strategic planning

Education

Bachelor's degree in Marketing, Business Administration, Hotel and Restaurant Management, or related major

High school diploma or GED

Job description

Position Title: Senior Marketing Manager

Date Created: October 2026

Functional Job Family: Sales and Marketing

Primary Job Family: Individual Contributor

Career Band: Red, Blue

Reports to:

Department:

JOB SUMMARY

Relocation available for external - Plan 2

Assists Director of Marketing and Public Relations with marketing tracking, executive status reports, team management, database maintenance and research, and agency relationships.

CANDIDATE PROFILE

• High school diploma or GED; 5 years of experience in the sales and marketing or related professional area.
• Bachelor's degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; 3 years of experience in the sales and marketing or related professional area.

CORE WORK ACTIVITIES

• Communicates with the Director of Marketing and Public Relations as well as with other members of the Marketing and Public Relations Department regarding marketing projects and opportunities so as to increase understanding of marketing objectives, avoid problem situations and maximize revenue opportunities.
• Creates and schedules attractive destination vacation packages based on identifying need periods and packaging philosophies designed to drive additional revenues and attendance at events.
• Liaises with Sales, Rooms, FandB, Planning, Attractions and other marketing partners to create, price and market these vacation packages. Communicates information on all new packages, products and events to the various areas of sales, operations, accounting, etc. and makes presentations when necessary.
• Assists with uncovering opportunities to develop and implement effective advertising, cross-promotions, special events, and other marketing opportunities to generate maximum revenue.
• Analyzes database forecasts and trends to provide marketing recommendations to Sales and Marketing/Public Relations (PR) teams for short- and long-term marketing initiatives, focusing on in-the-year periods of need.
• Manages the proper administration and communication of assigned project budgets from marketing.
• Assists with the development of the annual hotel marketing plan and several additional project marketing plans within the year to achieve both short- and long-term revenue and marketing positioning.
• Conducts periodic evaluations of projects, packages and marketing initiatives to determine success rate, profitability, and viability of the product, and submits recommendations regarding enhancing or revising product.
• Manages the production of up-to-date and comprehensive team project reports for communicating status to team, director, partners and leadership.
• Manages several cross-marketing efforts with attractions, brands, strategic partners and sales team and its clients, so as to maximize company-wide revenue opportunities.
• Communicates and adheres to marketing objectives and strategies within Marketing/Public Relations Department and with other departments, partners and agencies before, during and after a marketing project is implemented.
• Manages and implements other duties as assigned.

Building Successful Relationships that Generate Sales and Marketing Opportunities

• Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.
• Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property.
• Acts as liaison between corporate and individual properties in rolling out programs and makes sure that properties are taking advantage of all opportunities provided through corporate.
• Works with media buyer to plan and execute advertising.
• Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion.
• Assists property with materials, tracking/analysis and presentations to owners.
• Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed.

Additional Marketing Responsibilities

• Keeps detailed files and records on all matters relative to property's marketing materials (photo usage rights, vendor contracts, etc.).
• Monitors property compliance with corporate marketing guidelines.
• Approves all invoicing.

MANAGEMENT COMPETENCIES

• Leadership
• Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
• Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
• Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develop and evaluate alternatives and solutions, solve problems, and choose a course of action.
• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impre