Marketing Manager - Oceana Palms

Marriott's Oceana Palms; Palm Beach Isles (FL); On-site; USD 60,000 - 85,000; Full time

Job summary

Marriott Vacations Worldwide is seeking a Marketing Manager responsible for directing day-to-day activities, developing the overall marketing strategy, and managing a team of marketing executives. You will analyze data to monitor tour flow and performance, coordinate with sales and resort operations, and implement programs to increase tours.

Travel 20–50% and weekend/holiday work may be required. Strong leadership, communication skills, and the ability to adapt to diverse markets are essential

Qualifications

• High School diploma or GED; 2 years of equivalent work experience preferred.
• Proficiency in reading and writing English.
• Willingness to travel 20–50% of the time; weekend/holiday work may be required.

Responsibilities

• Develop and execute Marketing Strategy aligned with site goals and budget.
• Generate traffic flow and revenue through targeted marketing programs.
• Coordinate with marketing operations and site programs on new initiatives.
• Identify trends and implement solutions to meet budgeted targets.
• Lead and coach marketing team to achieve performance goals.

Skills

Marketing Strategy

Team Leadership

Communication

Data Analysis

Education

High School diploma or GED; 2 years equivalent work experience

Job description

JOB SUMMARYRelocation maybe available for External -Manages the day-to-day activities and develops the overall competence and performance of the marketing workforce through delegation of work and focus on management activities including recruiting, selecting, training, motivating, rewarding, coaching, managing conflict, and generally managing the performance of marketing executives. Analyzes data and reports in order to monitor tour flow and team/unit performance. Develops, recommends, and implements solutions to increase the number of tours generated. Builds and maintains relationships with sales management and the sales force. Communicates marketing strategies and solutions to the sales force.CANDIDATE PROFILEEducation and ExperienceHigh School diploma or GED, or 2 years of equivalent work experience; minimum 2 years experience in a similar positionRequired QualificationsProficiency in reading and writing English (additional language required for certain positions)Successful Candidates Will Be Willing To:Work in close contact with the general public in sales and marketing situations that require strong communication and customer service skillsDemonstrate openness to adapt to different cultural contexts based on locationTravel 20% to 50% of the timeMust be willing to work weekends and holidays as required by business needsJOB SPECIFIC TASKSDeveloping & Executing Marketing StrategyDevelop and implement strategic plans to include budget considerations, site goals, and forecasts for appropriate activities.Developing Programs for Generating Traffic Flow/BusinessCoordinate with marketing operations and other site marketing programs on new initiatives to increase production in channels.Develop strategies and incentive programs to meet or exceed budgeted numbers.Identify trends when production is not meeting budget expectations and implement solutions.Maintaining, Analyzing, & Communicating Key ReportsUse reports on individual and team production performance (e.g., Confirmations-Experiences per guest, volume-per-guest [VPG], close rate, employee satisfaction, Regional Customer Experience Report, Site Daily Flash).Managing Relationships External to MarketingBuild and maintain relationships between sales management and the marketing department to ensure there is a clear understanding of eligibility requirements or details of participation for generating tours.Share marketing information and strategy with sales force.Build partnerships with resort operations, hotel linkage, OPC vendors, etc, where applicable.Managing & Developing the Sales & Marketing WorkforcePrepare for and conduct team meetings.Measure the performance of marketing executives/team leaders against goals and hold them accountable. - Importance to My JobProvide one-on-one coaching and mentoring to team associates.Reward and recognize associate performance (e.g., way-to-go letters, personal bests, top three per channel, top VPG, attendance, special contribution, top three total packages).Motivate associates to increase production and performance (e.g., through contests, Special Performance Incentive Funds [SPIFs], motivational e-letters).Observe and identify associate areas of strength and development opportunities (e.g., through ride-alongs, shadowing, monitoring).Provide on-call support to associates when not on site.Seek and review sales and marketing best practices/publications and use this information to train/coach associates to increase production.Conduct formal performance reviews and use this information to create individual development plans, career paths, and promotion development plans.Manage associate performance, developing performance plans for associates below expectation (progressive discipline).Identify and respond to the needs/questions/issues (both work and non-work related) brought forth by team associates.Mediate conflict in and between teams (e.g., within marketing teams, between marketing and sales teams).Monitor standard practices and develop amendments to standard practices as needed.Deliver and coordinate various training programs.Develop and review policies and procedures pertaining to work flow, lead distribution, reward, recognition, and discipline.Create an awareness and understanding of policies and procedures for conducting business (e.g., Flight Plans, Local Standard Operating Procedures).Participate in selection processes (e.g., interviewing).Develop compensation plans for marketing teams that maximize production.Contributing to the Management of the EnterpriseUnderstand and abide by state and federal regulations around marketing activity (e.g., state marketing matrix, national Do Not Call registry [DNC]).Update plans and actions to prepare for management meetings.Order, stock, track, and replenish all marketing collateral and supplies.Perform other duties as assigned.COMPETENCIES, BASIC SKILLS, and PERSONAL CHARACTERISTICSLeadershipAdaptability - Maintaining performance level under pressure or when experiencing changes or challenges in the workplace.Communication - Conveying information and ideas to others in a convincing and engaging manner through a variety of methods.Professional Demeanor - Exhibiting behavioral styles that convey confidence and command respect from others; making a good first impression and representing the organization in alignment with its values.Problem Solving and Decision Making - Identifying and understanding issues, problems, and opportunities; obtaining and comparing information from different sources to draw conclusions, develop and evaluate alternatives and solutions, solve problems, and choose a course of action.Building and Contributing to TeamsDriving for Results - Planning and supporting the development of individuals' skills and abilities so that they can fulfill current or future job/role responsibilities more effectively.Planning and Organizing - Gathering information and resources required to set a plan of action for self and/or others; prioritizing and arranging work requirements to accomplish goals and ensure work is completed.Building RelationshipsCoworker Relationships - Interacting with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.Customer Relationships - Developing and sustaining relationships based on an understanding of customer needs and actions.Fostering Inclusion - Supporting associates with diverse styles, abilities, motivations, and/or cultural perspectives; leveraging personal differences to achieve objectives; and promoting a work environment where all associates are given the opportunity to contribute to their full potential.Generating Organizational Talent and CapabilityOrganizational Capability - Understanding and leveraging associate talent and capabilities to meet work needs; supporting the attraction, selection, and/or retention of associates in order to achieve department and business objectives. Diagnoses capability needs; recruits and evaluates potential employees; emphasizes retention; champions talent management.Talent Management - Providing guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.Learning and Applying Personal ExpertiseApplied Learning - Seeking out and making the most of learning opportunities to improve performance of self and/or others. Actively seeks and participates in learning activities; gains knowledge, understanding, and skill; applies knowledge or skill; welcomes performance feedback.Business Acumen - Understanding and utilizing business information (e.g., Associate, Guest/Customer Satisfaction, Financial Performance) to manage everyday operations and generate innovative solutions to approach business and administrative challenges.Basic CompetenciesJob Specific Computer Skills - Using computer hardware and software specific to job (e.g., MARSHA, PMS, SFA, NGS, Delphi, Point of Sale, HR technology).Reading Comprehension - Understanding written sentences and paragraphs in work related documents.Writing - Communicating effectively in writing as appropriate for the needs of the audience.Functional Job Family CompetenciesSales Coaching - Providing timely coaching, guidance, and feedback to help others excel on the job and meet key accountabilities.Sales and Marketing - Knowledge of sales and marketing concepts including principles and methods for showing, promoting and selling products or services as well as marketing strategies and tactics.Sales and Marketing and Operations - Ability to understand the business needs and basic concepts of Sales and Marketing and Resort Operations in order to build a positive and collaborative working relationship.Marriott Vacations Worldwide is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.