Director of Marketing

Omni Hotels & Resorts; ChampionsGate (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

Omni Orlando Resort at ChampionsGate is seeking an experienced marketing leader to design, develop and implement campaigns that drive resort revenue across rooms, golf, F&B and spa. You will manage budgets, set strategic plans, oversee content across channels, collaborate with PR and advertising agencies, and mentor marketing associates.

The ideal candidate has 8–10 years in luxury hospitality marketing, strong communication, and financial acumen.

Qualifications

• Bachelor's or Master's Degree in a marketing related field is strongly preferred.
• A minimum of 8 to 10 years' experience in a marketing related role.
• Experience managing public relations/advertising agency relationships.
• Strong written and verbal communication skills.
• Strong financial skills including budget management and accurate forecasting.

Responsibilities

• Develop departmental budget and strategic plan incorporating advertising and public relations strategies.
• Ensure content is on-brand and optimized for search and user experience across channels.
• Collaborate with PR agency to develop programs and generate news coverage.
• Work with advertising agency to develop annual media buying plan.
• Lead bi-weekly Marketing Meetings to drive promotions and opportunities.
• Assist in promotions and packages to generate incremental revenue.
• Generate concepts for events to create memorable guest experiences.
• Oversee social media, website development, e-marketing and collateral development.

Skills

Communication skills

Budget forecasting

Public relations

Education

Marketing degree (Bachelor's or Master's)

Tools

Microsoft Office

Adobe Photoshop

Adobe InDesign

Job description

Omni Orlando at ChampionsGate

The Omni Orlando Resort at ChampionsGate is surrounded by 36 holes of championship Orlando golf and 15 acres of recreation, this four-diamond resort is one of the nation's premier golf, meeting and leisure retreats. In addition to walk-out golf, guests may choose to relax in our signature Mokara spa, dine in one of our five restaurants or enjoy 15 acres of pools and recreation activities including the 850-foot lazy river.

Omni Orlando's associates enjoy a dynamic and exciting work environment, comprehensive training and mentoring, along with the pride that comes from working for a company with a reputation for exceptional service. We embody a culture of respect, gratitude and empowerment day in and day out. If you are a friendly, motivated person, with a passion to serve others, the Omni Orlando Resort at ChampionsGate may be your perfect match.

Job Purpose

To design, develop and implement marketing campaign initiatives that directly support the resort business goals and positively impact all operating departments, thereby resulting in a profitable return on ownership's investment.

Essential Job Functions

• Develop departmental budget and strategic plan incorporating advertising and public relations strategies to ensure full maximization of resort-wide revenue potential and media visibility
• Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, on property, mobile, video and print
• Work with PR agency to develop public relations programs and generate news coverage from local, regional and national media; Develop media materials including press releases for newsworthy announcements to maximize resort and associate visibility.
• Work with advertising agency to develop annual media buying plan to heighten resort visibility and drive revenue
• Lead bi-weekly Marketing Meetings to initiate and manage resort promotional opportunities
• Assist in development and execution of promotions and packages for purpose of filling identified need periods and generating incremental resort revenue.
• Generate concepts for special events and activities to create memorable experiences for guests
• Assist in the achievement of overall resort revenues - specifically rooms, Golf, F&B and Spa.
• Supervise marketing manager and provide guidance and direction on responsibilities related to social media management, website development, e-marketing and collateral development; provide timely performance evaluations
• Effectively control all marketing expenses to ensure optimum operating profit.
• Be an arbiter of best practices in grammar, messaging, writing, and style.
• Assist in recruiting, interviewing, hiring, and training, coaching and evaluating the performance of Marketing associatesAttend required company trainings.
• Champion the Omni/Power of One culture.

Qualifications

• Bachelor's or Master's Degree in a marketing related field is strongly preferred.
• A minimum of 8 to 10 years' experience in marketing related role, preferably for a luxury or hospitality brand.
• Previous experience managing or working for public relations/ advertising agency.
• Strong written and verbal communication skills.
• Strong financial skills including budget management and accurate forecasting.

Physical Requirements

• The ability to sit and utilize telephone/computer for an extended period, with occasional travel around property.

Working Environment

Normal office environment.

Tools & Equipment

• Computer, copy/print/scan/fax machine, files
• Proficiency in Microsoft Office Tools, Photoshop and Adobe InDesign

Omni Hotels & Resorts is an equal opportunity/AA/Disability/Veteran employer. The EEO is the Law poster is available using the following link: EEOC is the Law Poster.

Omni Hotels & Resorts does not discriminate on the basis of any protected category with respect to the payment of wages.