Senior Marketing Manager, NA — Events & Growth

Dynamic; New York (NY); On-site; USD 123,000 - 162,000; Full time

Job summary

Fireblocks is seeking a Senior Marketing Manager, North America to lead integrated marketing across events, content, social and paid digital campaigns in the region. You will partner with regional sales to align priorities and create compelling brand activations for customers and prospects in the United States and Canada.

You will build regional plans, manage budgets, coordinate events, craft messaging, and analyze ROI.

Qualifications

• 7+ years of B2B experience in event planning, field marketing, and/or marketing.
• Familiarity with AI tools and agents, including Claude and Gemini.
• Experience with marketing and sales tools like Hubspot, Salesforce, and Cvent.
• Knowledge of the financial services industry preferred, with added knowledge in crypto, digital assets, and tech a plus.
• Proven track record of managing events and marketing campaigns.
• Ability to develop and deliver cohesive event strategies, including messaging, audience, execution.
• Ability to work independently and in a group setting.
• Strong written and verbal communication skills.
• Acute attention to detail; demonstrated accuracy and thoroughness.
• Ability to work effectively with internal and external clients.
• Proven negotiation, problem-solving, organisation, and project management skills.
• Experience handling large budgets.
• Knowledge of Microsoft Office (PowerPoint, Excel, Word).
• Ability to travel internationally is required.

Responsibilities

• Partner with the demand gen and sales teams to build regional and culture-specific marketing activities that impact growth.
• Coordinate regional planning and execution with sales and marketing to create event calendars that raise awareness and generate leads.
• Create memorable, branded experiences for attendees at events.
• Plan and manage communications across social media, press, and digital channels around events.
• Manage all aspects of event coordination from strategy to on-site logistics.
• Conduct post-event ROI analyses and share results with sales and marketing teams.
• Strategise, order, deliver, and manage swag inventories for sales and events.
• Research industry event opportunities and sponsorships based on objectives.
• Maintain event documents like budgets, calendars, and run-of-shows.
• Drive ROI by nurturing leads with sales and demand generation teams.
• Prioritize multiple projects to meet deadlines and budgets.

Skills

Event planning

Field marketing

Marketing management

Communication skills

Project management

Budget management

Travel willingness

Education

Bachelor's degree

Tools

Hubspot

Salesforce

Cvent

Job description

Fireblocks is seeking a Senior Marketing Manager, North America to lead integrated marketing across events, content, social and paid digital campaigns in the region. You will partner with regional sales to align priorities and create compelling brand activations for customers and prospects in the United States and Canada.

You will build regional plans, manage budgets, coordinate events, craft messaging, and analyze ROI.