Senior Marketing Manager, NA — Events & Demand Gen

Fireblocks; New York (NY); On-site; USD 123,000 - 162,000; Full time

Job summary

Fireblocks is seeking a Senior Marketing Manager, North America to lead integrated marketing strategies across events, content, social media and paid campaigns within the region. You will drive strategy, execution and analysis of campaigns and events in the United States and Canada, working closely with the regional sales team to align priorities and create impactful brand activations.

You will manage end-to-end event strategies including messaging, budgeting, vendor coordination, ROI analysis,

Qualifications

• 7+ years of B2B experience in event planning, field marketing and/or marketing space.
• Experience with marketing and sales tools like Hubspot, Salesforce, and Cvent.
• Knowledge of financial services, crypto, digital assets, and tech is a plus.

Responsibilities

• Partner with demand gen and sales to build region-specific marketing activities.
• Coordinate regional planning and execution with sales & marketing to build event calendars.
• Plan and manage communication across social media, press, and digital channels for events.

Skills

B2B marketing

Event planning

Strategic thinking

Communication skills

Travel readiness

Education

Bachelor's degree

Tools

Hubspot

Salesforce

Cvent

Job description

Fireblocks is seeking a Senior Marketing Manager, North America to lead integrated marketing strategies across events, content, social media and paid campaigns within the region. You will drive strategy, execution and analysis of campaigns and events in the United States and Canada, working closely with the regional sales team to align priorities and create impactful brand activations.

You will manage end-to-end event strategies including messaging, budgeting, vendor coordination, ROI analysis,