Senior Marketing Manager, Americas

Dynamic; New York (NY); On-site; USD 123,000 - 162,000; Full time

Job summary

Fireblocks is seeking a Senior Marketing Manager, North America to lead integrated marketing across events, content, social and paid digital campaigns in the region. You will partner with regional sales to align priorities and create compelling brand activations for customers and prospects in the United States and Canada.

You will build regional plans, manage budgets, coordinate events, craft messaging, and analyze ROI.

Qualifications

• 7+ years of B2B experience in event planning, field marketing, and/or marketing.
• Familiarity with AI tools and agents, including Claude and Gemini.
• Experience with marketing and sales tools like Hubspot, Salesforce, and Cvent.
• Knowledge of the financial services industry preferred, with added knowledge in crypto, digital assets, and tech a plus.
• Proven track record of managing events and marketing campaigns.
• Ability to develop and deliver cohesive event strategies, including messaging, audience, execution.
• Ability to work independently and in a group setting.
• Strong written and verbal communication skills.
• Acute attention to detail; demonstrated accuracy and thoroughness.
• Ability to work effectively with internal and external clients.
• Proven negotiation, problem-solving, organisation, and project management skills.
• Experience handling large budgets.
• Knowledge of Microsoft Office (PowerPoint, Excel, Word).
• Ability to travel internationally is required.

Responsibilities

• Partner with the demand gen and sales teams to build regional and culture-specific marketing activities that impact growth.
• Coordinate regional planning and execution with sales and marketing to create event calendars that raise awareness and generate leads.
• Create memorable, branded experiences for attendees at events.
• Plan and manage communications across social media, press, and digital channels around events.
• Manage all aspects of event coordination from strategy to on-site logistics.
• Conduct post-event ROI analyses and share results with sales and marketing teams.
• Strategise, order, deliver, and manage swag inventories for sales and events.
• Research industry event opportunities and sponsorships based on objectives.
• Maintain event documents like budgets, calendars, and run-of-shows.
• Drive ROI by nurturing leads with sales and demand generation teams.
• Prioritize multiple projects to meet deadlines and budgets.

Skills

Event planning

Field marketing

Marketing management

Communication skills

Project management

Budget management

Travel willingness

Education

Bachelor's degree

Tools

Hubspot

Salesforce

Cvent

Job description

The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging the blockchain. Fireblocks’ platform and network provide the simplest and most secure way for companies to work with digital assets and it trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies in the world, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more.

About the Team

Fireblocks is looking for a talented Senior Marketing Manager, North America to manage integrated marketing strategies across events, content marketing, social media, and paid digital campaigns within the region. Your main duties include strategy, execution, and analysis of marketing campaigns and events.

You will work closely with the regional sales team to understand region-specific market priorities and develop impactful brand activations that deliver engaging content through story-telling and creative experiences for our customers and prospects to raise awareness and generate new business opportunities in the United States and Canada regions.

What You'll Do

• Work in partnership with the demand gen. and sales teams to build and drive region and culture-specific marketing activities that impact Fireblocks rapid growth
• Coordinate regional planning and execution with sales & marketing stakeholders to build event calendars to increase awareness, drive engagement, generate leads, and support conversion rates.
• Think creatively about the client and prospect experience at events, and build experiences that create unique, memorable, branded experiences for attendees
• Plan and manage communication strategies across social media, press, and digital channels leading up to, during, and after events, using them as broader branding opportunities.
• Manage all aspects of event coordination including: strategy, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production and F&B, logistics, etc.
• Conduct post-event evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams.
• Strategise, order, deliver, and manage inventory of swag to support sales & events.
• Research industry event opportunities and evaluate sponsorship based on Fireblocks’ objectives and target audience.
• Maintain event documents - budgets, calendars, project plans, checklists, run-of-shows, etc.
• Drive ROI by working with the sales and demand generation teams to nurture leads
• Prioritise and manage multiple projects simultaneously while meeting deadlines and budgets

What You'll Bring

• Bachelor's degree
• 7+ years of B2B working experience in event planning, field marketing, and/or marketing space
• Familiarity with AI tools and agents, including Claude and Gemini
• Experience with marketing and sales tools like Hubspot, Salesforce, and Cvent (or similar webinar platform)
• Knowledge of the financial services industry preferred, with added knowledge in crypto, digital assets, and tech a plus
• Proven track record of managing events and marketing campaigns
• Ability to develop and deliver cohesive event strategies, including messaging, audience, execution
• Ability to work independently and in a group setting
• Ability to work in a dynamic and fast-paced environment; ability to multitask and effectively manage time
• Strong written and verbal communication skills
• Acute attention to detail; demonstrated ability for accuracy and thoroughness
• Ability to work effectively with internal and external clients
• Proven negotiation, problem-solving, organisation, and project management skills
• Experience handling large budgets
• Knowledge of Microsoft Office (PowerPoint, Excel, Word)
• Ability to travel internationally is required

It is not typical for a candidate to be hired at or near the top of the pay range and each compensation decision is dependent on each individual case. A reasonable base salary range estimate for this position is $123,000 to $162,000. The base salary is one component of the total compensation package, which for some roles may include a target bonus, a very competitive equity grant, and very generous benefits.

While we believe competitive compensation is a critical aspect of you deciding to join us, we do hope you also spend time considering why our mission and culture are right for you. We are creating something transformational here, and we hope you are as excited about the future as we are.

Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies. In order to do that, we strongly believe our workforce should be as diverse as our clients, and this is why we embrace diversity and inclusion in all its forms.

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