Senior Marketing Manager — Multi-Channel Growth

Aprés Nail, Inc.; California; On-site; USD 120,000 - 140,000; Full time

Job summary

Aprés Nail, Inc. is seeking a Marketing Manager to lead multi-channel growth across CRM, paid media, social, influencer, and loyalty programs. You will own campaign strategy, channel performance, team leadership, and briefs to ensure brand leadership in professional nail innovation.

The ideal candidate has 5–7+ years in marketing, a track record of managing budgets and teams, and a data-driven approach to optimize acquisition, retention, and revenue growth across campaigns.

Qualifications

• 5–7+ years of marketing experience.
• 2+ years of leading a team.
• Comfort owning and tracking marketing budgets across paid, influencer, and creator spend.
• Ability to analyze weekly KPIs, diagnose performance shifts, and make data-backed recommendations.
• Strong background in developing multi-channel marketing strategies (email, social, paid, influencer, loyalty).

Responsibilities

• Own the marketing strategy for launch and evergreen campaigns to ensure goals are aligned to brand goals and revenue targets.
• Translate brand-level campaign themes into channel-specific strategies across email, paid, social, influencer, and loyalty.
• Write and review campaign briefs, ensuring clarity on messaging, audience, deliverables, KPIs, and channel adaptations.
• Partner with Sales, Product, and Creative to craft launch marketing angles, customer benefits, and storytelling arcs.
• Lead creative testing strategy in partnership with Paid, CRM, and Creative (hooks, formats, messaging variations, offer framing, etc.).

Skills

Marketing strategy

Team leadership

Budget management

Data-driven decisions

Job description

Aprés Nail, Inc. is seeking a Marketing Manager to lead multi-channel growth across CRM, paid media, social, influencer, and loyalty programs. You will own campaign strategy, channel performance, team leadership, and briefs to ensure brand leadership in professional nail innovation.

The ideal candidate has 5–7+ years in marketing, a track record of managing budgets and teams, and a data-driven approach to optimize acquisition, retention, and revenue growth across campaigns.