Senior Marketing Manager, Media Investment Intelligence

Intuit

San Diego (CA)

Hybrid

USD 191,000 - 259,000

Full time

7 days ago

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Job summary

Intuit’s Consumer Group seeks a Principal Marketing Manager to drive media investment decisioning. This role bridges Paid Media, Data Science, and Finance to optimize TurboTax channel mix and weekly SLT reviews.

You will help build the Central Decision Engine and translate model output into executive-ready recommendations, shaping real-time, data-driven investment guidance across search, programmatic, social, and video channels.

Qualifications

7–10 years in paid media investment strategy, marketing analytics, or a related quantitative marketing role.
Demonstrated experience partnering with Data Science and Finance.
Direct experience with marketing mix modeling (MMM).
Track record of owning and presenting to senior leadership regularly.
Working knowledge of an integrated media environment and channel interactions.

Responsibilities

Own the partnership with Data Science and Finance on investment decisions and channel mix.
Translate model output and market signals into a shared investment view.
Lead recurring investment reviews with SLT and document decisions.
Contribute to the Central Decision Engine and data architecture for always-on guidance.
Monitor cross-channel effects and adjust investments accordingly.
Collaborate with cross-functional teams to improve decisioning processes.