Marketing Investment Decisioning Lead

Intuit; San Francisco (CA); Hybrid; USD 205,000 - 278,000; Full time

Job summary

Intuit's Consumer Group is seeking a Principal Marketing Manager, Media Investment Intelligent Decisioning. You will own cross-functional partnerships with Data Science and Finance to optimize TurboTax's channel mix and investment allocation.

You will lead the weekly SLT Investment Review and help build the Central Decision Engine, aligning model outputs with real-time decisioning across search, programmatic, social, and ATL channels.

Qualifications

• 7–10 years in paid media investment strategy or related quantitative marketing role.
• Experience partnering with Data Science and Finance on investment decisions.
• Direct experience with marketing mix modeling (MMM) and translating outputs into recommendations.
• Strong executive presence; comfortable presenting to senior leadership.
• Working knowledge of an integrated media environment: search, programmatic, social, video, and ATL.
• Forecasting and in-season reallocation of large media envelopes.
• Comfort working with data infrastructure teams to define architecture requirements.
• Hybrid role with 2–3 days in office per week.

Responsibilities

• Own the partnership with Data Science and Finance on investment decisions and channel mix.
• Bridge model output with media strategy, accounting for real-world channel and seasonal dynamics.
• Maintain cadence, docs, and decision logs for annual investment decisions.
• Partner with Finance on forecast accuracy and spend tradeoffs.
• Lead weekly SLT Investment Reviews and present clear recommendations.
• Contribute to Central Decision Engine architecture and data signals.

Skills

MMM

Data Science

Finance

Executive presence

Cross-functional leadership

Paid media

Investment strategy

Stakeholder management

Channel mix

Presentation

Education

BA/BS degree

Tools

Databricks

Job description

Intuit's Consumer Group is seeking a Principal Marketing Manager, Media Investment Intelligent Decisioning. You will own cross-functional partnerships with Data Science and Finance to optimize TurboTax's channel mix and investment allocation.

You will lead the weekly SLT Investment Review and help build the Central Decision Engine, aligning model outputs with real-time decisioning across search, programmatic, social, and ATL channels.