Principal Marketing Investment Architect (Hybrid)

Intuit; Mountain View (CA); Hybrid; USD 205,000 - 278,000; Full time

Job summary

Intuit's Consumer Group seeks a Principal Marketing Manager, Media Investment Intelligent Decisioning to own the partnership between Paid Media, Data Science, and Finance, defining channel mix and investment allocation for the TurboTax envelope.

You will lead the weekly SLT Investment Review, translate model outputs into executive-ready recommendations, and help build the Central Decision Engine unifying MMM, platform data, and attribution into real-time guidance.

Qualifications

• 7–10 years in paid media investment strategy or marketing analytics.
• Experience partnering with Data Science and Finance on investment decisions.
• Direct experience with marketing mix modeling (MMM) and translating model output into business recommendations.

Responsibilities

• Own the investment decisions and channel mix in partnership with Data Science and Finance.
• Lead the weekly SLT Investment Review and present recommendations to senior leadership.
• Help build the Central Decision Engine combining MMM, platform data, incrementality, and attribution.
• Translate model outputs into actionable media strategies across channels.
• Document decisions and maintain the decision log for the fiscal year.

Skills

MMM curves

Channel mix analysis

Executive storytelling

Cross-functional influence

Data-driven decisioning

Forecasting

Budget management

Presentation to SLT

Strategic communication

Education

BA/BS degree

Tools

Databricks

Job description

Intuit's Consumer Group seeks a Principal Marketing Manager, Media Investment Intelligent Decisioning to own the partnership between Paid Media, Data Science, and Finance, defining channel mix and investment allocation for the TurboTax envelope.

You will lead the weekly SLT Investment Review, translate model outputs into executive-ready recommendations, and help build the Central Decision Engine unifying MMM, platform data, and attribution into real-time guidance.