Senior Marketing Manager LINQ Ecosystem.

Medtronic; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Medtronic is seeking a Senior Marketing Manager to lead marketing strategy in Western Europe focusing on cardiology solutions. The role involves collaboration with product and sales teams to drive impactful campaigns, manage the LINQ Ecosystem, and develop pricing strategies. An ideal candidate has a master's degree and significant marketing experience in medical devices, particularly in AI-driven technologies.

Benefits

Competitive Salary

Flexible Benefits Package

Diversity commitment

Qualifications

• Proven experience in marketing leadership within the medical device industry.
• Experience in product launches and developing AI-driven value propositions.
• Ability to manage large, diverse teams across multiple countries.

Responsibilities

• Lead the strategic development and execution of the CDS marketing plan.
• Shape and lead the digital marketing strategy.
• Collaborate with sales teams to track performance and ensure market growth.

Skills

Leadership

Communication

Stakeholder Management

Strategic Thinking

Digital Marketing

Education

Master’s degree

Job description

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

A Day in the Life Medtronic is hiring a Senior Marketing Manager responsible for leading the strategic development and execution of the CDS marketing plan across Western Europe, in collaboration with product managers and market development managers. In the role, you report directly to the Business Director, Western Europe, and are part of the extended global commercial marketing team

Our ambition is to drive a new era of personalized medicine by empowering care providers and patients with actionable insights to conquer chronic diseases. The business has evolved from diagnostics to monitoring and will expand to disease management. Currently we address the needs of unexplained syncope patients, cryptogenic stroke patients and atrial fibrillation management.

Responsibilities may include the following and other duties may be assigned:

• Define and promote the value proposition for the CDS portfolio, including LINQ, LINQ II with AI, and additional services, ensuring a strong co-positioning strategy across Western Europe, oversee impactful campaigns, particularly around the AI-driven LINQ and LINQ II launches, driving alignment between marketing, product management, and sales teams, collaborate with the global marketing team to ensure Western European needs are prioritized and represented within the broader global marketing agenda.
• Manage the LINQ Ecosystem portfolio to promote its unique value and also drive strategy and competitive positioning, drive and Educate the WE CRM teams to grow the portfolio
• Work closely with medical affairs, clinical, and market development teams to drive customer engagement and remove barriers to market growth, especially in key areas like syncope, stroke, and AF management, lead the training and education strategy with a focus on onboarding programs and continuous customer engagement, ensuring that the Western Europe market is well-equipped to promote and use CDS solutions.
• Shape and lead the digital marketing strategy, working with the costumer marketing manager and integrated marketing specialist and digital centre of excellence to drive a cohesive and impactful digital presence, while also building and connecting an ecosystem strategy that links product initiatives with market development goals. This includes engaging stakeholders through society education, KOL (Key Opinion Leader) development, and awareness programs.
• Collaborate with multiple sales teams (CDS, CRM, SAM) to set quarterly objectives, define messaging, and track performance to ensure market growth and retention. Work closely with channel marketing to maintain alignment between sales and marketing.
• Provide input on the Integrated Business Planning (IBP) process to ensure supply chain continuity for key products and solutions.
• Lead the training and education strategy with a focus on onboarding programs and continuous customer engagement, ensuring that the Western Europe market is well-equipped to promote and use CDS solutions. Develop and articulate pricing strategies, ensuring proper execution in the local markets. Gather customer feedback to inform future portfolio developments.

Required knowledge and experience

• Master’s degree with proven experience in marketing leadership within the medical device or healthcare industry, with a strong emphasis on cross-functional collaboration and a strong understanding, based on evident expertise, of the Western European market landscape, particularly in cardiology and cardiac rhythm management (CRM).
• Experience in product launches and developing value propositions for innovative healthcare technologies, particularly in AI-driven solutions.
• Exceptional leadership, communication, and stakeholder management skills aimed at influencing within a complex matrix organization
• Ability to manage large, diverse teams and drive alignment across multiple countries and functions with empathy and efficiency
• Strategic thinker with a track record of driving long-term marketing plans while executing near-term tactical campaigns.
• Experience with digital marketing, channel strategy, and sales team collaboration.

#LI-Flex

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.

Benefits & Compensation

Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.

About Medtronic

We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 95,000+ passionate people.
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.

Learn more about our business, mission, and our commitment to diversity here