Digital Marketing Manager

Konovo; Boston (MA); Remote; USD 90,000 - 125,000; Full time

Job summary

Konovo, a global healthcare intelligence company, is seeking a Digital Marketing Manager to lead and optimize digital campaigns across various channels. This role involves collaboration with cross-functional teams and the use of innovative tools to drive AI-powered healthcare solutions. Join a dynamic team in a remote-first environment committed to making a real-world impact in healthcare.

Benefits

Dynamic global marketing team

Opportunities for immediate impact

Collaborative remote work environment

Cutting-edge AI-powered solutions

Qualifications

• 3-5 years of experience in B2B digital marketing or campaign operations.
• Proficiency in marketing automation and CRM platforms.
• Strong writing skills to adapt content for various channels.

Responsibilities

• Plan, manage, and execute digital campaigns across multiple channels.
• Collaborate with Sales and Product Marketing for aligned campaign delivery.
• Monitor KPIs and provide actionable recommendations.

Skills

Analytical thinking

Technical fluency

Creative insight

Strong writing skills

Organizational skills

Communication skills

Tools

HubSpot

Marketo

Salesforce

Google Analytics

WordPress

Job description

Konovo is a global healthcare intelligence company on a mission to transform research through technology—enabling faster, better, connected insights.

Konovo provides healthcare organizations with access to over 2 million healthcare professionals—the largest network of its kind globally. With a workforce of over 200 employees across 5 countries—India, Bosnia and Herzegovina, the United Kingdom, Mexico, and the United States—we collaborate to support some of the most prominent names in healthcare. Our customers include over 300 global pharmaceutical companies, medical device manufacturers, research agencies, and consultancy firms.

As we transition from a service-oriented model to a product-driven platform, we are expanding our team. We are looking for a Digital Marketing Manager who blends technical fluency with creative insight—someone who can manage, execute, and optimize multi-channel campaigns across our digital ecosystem. This role will also play a key part in amplifying our content marketing efforts—helping extend the reach and impact of content across digital channels.

As Digital Marketing Manager at Konovo, you will join a fast-growing, global marketing team and take the lead in scaling our digital marketing campaigns. You'll bring our bold new brand to life while helping drive AI-powered healthcare innovations to audiences around the world—all within a flexible, remote-first environment.

How You'll Make an Impact:

• Plan and manage the end-to-end execution of digital campaigns across email, paid media (LinkedIn, Google), social, and blog to generate qualified leads and audience engagement.
• Own day-to-day execution of nurture programs, lead segmentation, and lead assignment workflows in HubSpot to ensure timely and targeted communications.
• Oversee blog and landing pages WordPress, ensuring they reflect brand standards and support marketing goals.
• Help scale and extend our content marketing efforts across blog, social, and email channels.
• Collaborate closely with Sales, Product Marketing, and external agencies to ensure alignment and smooth campaign delivery.
• Monitor KPIs, pull channel performance reports, and contribute actionable recommendations to optimize performance in partnership with the Senior Director of Growth Marketing.
• Manage lead scoring, automation workflows, and funnel optimization tactics.
• Manage content distribution and asset publishing across channels; ensure assets support awareness, engagement, and conversion goals.
• Enable Sales and other client-facing teams with content and ensuring teams have access to up-to-date, brand-aligned materials.
  
  

What We're Looking For:

• A self-starter who blends technical fluency with creative insight and a proactive approach to digital marketing.
• 3-5 years of experience in B2B digital marketing, demand generation, or campaign operations—preferably in healthcare, life sciences, or market research industries.
• Proficiency with marketing automation and/or CRM platforms (e.g., HubSpot, Marketo, Salesforce) and the ability to support campaign builds, reporting, and performance monitoring.
• Strong writing skills, with the ability to adapt content for different formats, channels, and audiences while maintaining brand voice.
• A curious, analytical thinker who identifies and delivers data-driven solutions.
• Highly organized with strong communication skills, comfortable working in a fully remote, cross-functional environment.
• Bonus points for experience with tools such as Google Analytics, Highspot, or CMS platforms (e.g., WordPress).
  
  

Why Konovo?

• Work on cutting-edge AI-powered solutions and industry leading services that transform healthcare insights.
• Be part of a dynamic, fast-growing global marketing team with opportunities to make an immediate impact
• Help shape and drive our bold new vision as we build on the momentum of the Konovo brand
• Thrive in a collaborative, remote work environment that values innovation and flexibility.
• Make a real-world impact by helping healthcare organizations innovate faster.
  
  

Our job titles and range posted may span more than one career level for a given job title. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role will also be eligible for a variable plus employee benefits. The estimated cash compensation range for this role is:

$90,000-$125,000 USD

This is just the beginning of what we can achieve together. Join us at Konovo and help shape the future of healthcare technology!

Apply now to be a part of our journey.