Senior Marketing Manager (Events & Demand Generation)

DISQO; New York (NY); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Medical insurance

Stock options

401K

Paid time off

Life Insurance

Commuter benefits

Lunch provided

Job summary

DISQO seeks a Sr. Marketing Manager to drive growth at the intersection of demand generation, events, and content amplification. You will leverage AI to automate tasks, manage campaigns in HubSpot, and coordinate field marketing and industry events.

You will own vendor relationships, lead pre/post-event workflows, build audience segments, and report on performance with dashboards. Strong writing, project management, and collaboration with RevOps and Sales are essential.

Qualifications

• 4–6 years of experience in B2B marketing, specializing in demand generation, field marketing, or integrated campaigns.
• Experience in AdTech, MarTech, or media measurement industries is preferred.
• Strong writing skills and ability to manage professional social media profiles.
• Ability to translate ideas into structured workflows and optimize campaigns.

Responsibilities

• Own events plan and logistics for industry trade shows, conferences, webinars, and field marketing events.
• Build pre- and post-event communications workflows to capture and route leads to Sales.
• Set up, launch, and optimize email nurturing and automated workflows in HubSpot.
• Build and maintain targeted audience segments for different buyer personas.
• Collaborate with Communications and Product Marketing on copy for events, posts, and landing pages.
• Develop dashboards with RevOps to monitor inbound leads and conversion rates.

Skills

AI fluency

Demand generation

Event execution

Content amplification

HubSpot

Social media

Project management

Copywriting

Data reporting

Vendor management

Education

Bachelor's degree

Tools

HubSpot

Salesforce

Asana

Canva

Figma

Slack

Job description

• We are looking for a highly motivated, organized, AI-fluent and detail-driven Sr. Marketing Manager to fuel our marketing growth engine
• In this role, you will sit at the intersection of demand generation, event execution, and content amplification and you will know how to use AI to automate tasks, manage projects and make your workflow efficient
• You will build and scale marketing campaigns inside HubSpot, manage the logistics of our field marketing and industry events, collaborate with Marketing and RevOps on demand generation campaigns and support our social media channels to ensure DISQO's market presence remains vibrant and impactful
• Flawless Event Support: Work closely with the marketing and sales teams on creating events and customer experiences that are true to the DISQO brand. Own the events plan and operational logistics for industry trade shows, conferences, webinars, and field marketing events—managing events ideation, booth and experience prep, collateral shipping and setup and sales/attendee management
• Vendor & Contract Management: Source and coordinate with outside event partners and work hand-in-hand with the creative team to manage print vendors and promotional merchandise suppliers to stay on budget and on schedule
• Lead Capture & Follow-Up: Build pre- and post-event communication workflows to guarantee event-sourced leads are captured and routed instantly to Sales teams
• Build Campaigns End-to-End: Set up, launch, and optimize email nurturing, lead scoring, and automated workflows within HubSpot to fuel our sales funnel with Marketing Qualified Leads (MQLs)
• Audience Segmentation: Build and maintain targeted list segmentations to customize messaging for different buyer personas across brands, agencies, and publishers
• Data Integrity & Reporting: Partner with Sales/Rev Ops to clean and track inbound leads, monitor conversion rates, and build HubSpot performance dashboards
• Curate Social Channels: Draft, schedule, and amplify engaging content across DISQO’s corporate social media accounts (LinkedIn, X, etc.) to grow brand awareness and engagement
• Cross-Functional Copywriting: Partner with Communications and Product Marketing to draft promotional event copy, social posts, newsletter content, and campaign landing pages
• Leverage Generative AI: Proactively integrate AI tools (e.g., Gemini, ChatGPT, Claude) to accelerate project management, tasks and event organization, to craft and manage social posts, generate event nurture campaign drafts and subject lines, and analyze event lead data. Understanding demand gen campaign automation for inbound and outbound marketing and reporting is desirable
• Process Automation: Build automated workflows to remove operational bottlenecks and speed up project management as well as campaign nurture flows and asset production

Benefits

• 100% covered Medical/Dental/Vision for employee, competitive dependent coverage
• Stock options
• 401K
• Generous PTO policy
• Team offsites, social events & happy hours
• Life Insurance
• Health FSA
• Commuter FSA (for hybrid employees)
• Catered lunch and fully stocked kitchen
• Paid Maternity/Paternity leave
• Disability Insurance
• Travel Assistance Program
• 24/7 Counseling Services offered to Employees

The ideal candidate is a self-starter with well-rounded marketing experience and strong experience in both events and social, as well as with demand generation campaign managementHaving an analytical, data-first mindset with exceptional execution, project management and AI skills is desiredIf you are energized by translating campaign ideas into structured workflows, running flawless events, and working on a strong, growth oriented marketing team where you have the chance to grow and expand both your marketing and AI experience, we want you to join us

Event Logistics Ninja: Proven experience executing high-quality virtual webinars and physical field events, with a keen eye for operational details and timelines

Experience in the AdTech, MarTech, or media measurement industries

4-6 years of experience in B2B marketing, specializing in demand generation, field marketing, or integrated marketing campaigns

Education: Bachelor's degree in Marketing, Business, Communications, or a related field

Social & Copywriting Skills: Strong writing skills with experience managing professional social media profiles and producing engaging short-form copy

AI Champion: Passion and demonstrated experience with evaluating, testing, and adopting AI-driven platforms to streamline daily tasks and maximize productivity

HubSpot Expert: Hands-on proficiency with HubSpot (automation, email building, forms, tracking) and CRM tools (Salesforce.com)

Self-Directed IC Mindset: Comfort operating autonomously in a fast-paced, high-growth startup environment

Familiarity with design and collaboration software such as Asana, Canva, Figma, and Slack

Project Management specialization