Senior Marketing Manager, Events

LifeWorks; Boston (MA); On-site; USD 80,000 - 100,000; Full time

Job summary

A leading health and well-being provider is seeking a Sr Marketing Manager to drive event-based strategies that align with measurable business outcomes. This role involves collaboration across teams and requires strong project management and communication skills. The ideal candidate will have a background in event marketing within the health tech or B2B sector and will be responsible for planning, executing, and reporting on key industry events.

Qualifications

• 5+ years of experience in event marketing or related role.
• Strong project management skills and ability to meet deadlines.

Responsibilities

• Collaborate with marketing and sales leaders for event strategy.
• Manage budget and vendor relationships for events.
• Lead post-event debriefs to evaluate performance.

Skills

Project Management

Communication

Collaboration

Analytical Mindset

Education

Bachelor’s degree in Marketing

Business Administration

Tools

HubSpot

Marketo

Salesforce

Job description

TELUS Health is empowering every person to live their healthiest life. Guided by our vision, we are leveraging the power of our leading edge technology and focusing on the uniqueness of each individual to create the future of health. As a global-leading health and well-being provider – encompassing physical, mental and financial health – TELUS Health is improving health outcomes for consumers, patients, healthcare professionals, employers and employees.

Our team and what we’ll accomplish together

We are seeking a dynamic and results-oriented Sr Marketing Manager to join the TELUS Health US Employer Solutions team. Reporting to the Manager of US Acquisition & Growth marketing, you will play a pivotal role in driving collaboration between marketing and sales leadership to ensure the successful planning, execution, and follow-up of the annual conference and events strategy. This role is ideal for a marketing professional passionate about aligning event-based strategies with measurable business outcomes.

What you’ll do

• Event Strategy: Collaborate with marketing and sales leaders to prioritize the annual event calendar of key industry events measured against business priorities and ROI potential.

• Event planning & execution: Provide pre-event logistics planning, onsite event support and facilitation to ensure flawless execution.

• Deliver engaging event experiences: Collaborate with the brand marketing team and preferred vendors to design and develop TELUS Health booth assets, interactive features, and experiential activations.

• Source meaningful giveaways that reflect TELUS Health’s brand values and resonate with target audiences. For localized events run exclusively by sales team members, create and deliver event kits to be distributed in key US sales regions.

• Pre-Event Communication and Marketing: Collaborate with the marketing team to develop pre-event marketing plans, including email campaigns, social media promotions, and content creation to drive awareness and engagement.

• Onsite Execution and Enablement: Equip onsite attendees with the tools and resources they need for success, including clear KPIs, scripts, and battlecards and lead capture processes.

• Post-Event Follow-Up: Lead post-event debriefs with sales and marketing teams to evaluate performance, capture insights, and identify areas for improvement.

• Event Reporting: Partner with sales leaders to implement lead follow-up processes, maximizing conversion opportunities to measure and report on event ROI.

• Event assets & inventory: Manage vendor relationships, inventory, storage, shipping and logistics to ensure flawless execution.

• Budget management: Secure annual event budget with business case and ROI rationale, optimizing funds with strategic onsite activities, speaking opportunities, hosted receptions and PR amplification where warranted.

What you bring

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• 5+ years of experience in event marketing, sales enablement, or a related role, preferably within the health tech or B2B sector.

• Demonstrated ability to align marketing efforts with sales objectives and deliver measurable business results.

• Strong project management skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.

• Excellent communication, collaboration, and stakeholder management skills.

• Proficiency in marketing automation tools (e.g., HubSpot, Marketo), CRM software (e.g., Salesforce), and project management tools

• Analytical mindset with experience measuring event success and tracking lead-to-revenue outcomes.

• High attention to detail and a proactive, solutions-oriented mindset.

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.

TELUS Health is an Equal Opportunity Employer that aims to foster an inclusive culture that embraces diversity. It is our policy to hire without regard to race, color, creed, religion, national origin, citizenship status, sex, marital status, age, disability, sexual orientation or veteran status.We offer accommodation for applicants with disabilities, as required, during the recruitment process.

By applying to this role, you understand and agree that your information will be shared with the TELUS Group of Companies’ Talent Acquisition team(s) and/or any leader(s) who will be part of the selection process.