Group Downstream Marketing Manager, Acute

Abbott Laboratories; Austin (TX); On-site; USD 129,000 - 259,000; Full time

Benefits offered by this job

HIP medical plan

Retirement plan

Tuition reimbursement

FreeU education benefit

Job summary

Abbott Laboratories in Austin, TX is seeking a Group Downstream Marketing Manager for the Heart Failure division. You will lead CardioMEMS marketing strategy, coordinate cross-functional teams, and drive product commercialization and revenue growth in the US Heart Failure portfolio.

This role requires 10+ years in medical device marketing, strong leadership, and a proven track record of launching US medical products.

Qualifications

• Bachelor's degree required in business, science/engineering, nursing, or equivalent.
• 10+ years of progressively responsible business experience in a medical device or pharmaceutical environment.
• 3+ years in a managerial role, with leadership experience in medical technology preferred.
• Experience incl. launch of US medical products.
• Strong interpersonal and people management skills.
• Ability to prioritize projects aligned with corporate priorities.
• Strong written and verbal communication across multiple levels.
• Ability to multi-task in a fast-paced environment.
• Willingness to travel up to 35%.

Responsibilities

• Lead the establishment of marketing vision, objectives, strategies, and key initiatives for US Heart Failure marketing.
• Manage a high-performing team with coaching and performance assessments.
• Oversee global product launch planning, positioning, and messaging.
• Lead cross-functional teams on revenue growth programs and competitive insights.
• Budget planning and resource allocation to meet business goals.
• Develop and execute product commercialization strategies and tactics.
• Build relationships with key opinion leaders and customers to shape marketing.

Skills

Strategic marketing

Leadership

Cross-functional collaboration

Product launch

Budget management

Market analysis

Regulatory knowledge

Communication

Travel planning

Education

Bachelor's degree in business/science/engineering/nursing

Job description

Group Downstream Marketing Manager, Acute

This job is available in 3 locations Category Marketing

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You'll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Austin, TX location in the Heart Failure Division. Abbott is seeking a passionate, experienced strategic medical device marketing leader to join our Heart Failure team. Heart Failure is a condition that affects 6 million people in the United States alone, and Abbott’s coordinated effort to bring new medical device solutions to this population will revolutionize how this debilitating condition is treated in the US and around the world. This opportunity is with our US Heart Failure business, specifically Abbott's CardioMEMS portfolio for Heart Failure.

Abbott’s technologies offer advanced monitoring support for patients with advanced heart failure, helping to improve survival and quality of life.

What You'll Work On

The Group Downstream Marketing Manager leads the establishment of the marketing vision and annual objectives, goals, strategies, and key initiatives for the US marketing organization. Manages a team of high-performing individuals and provides informal and formal coaching in alignment with organizational objectives. Conducts regular performance assessments. Executes global product launch planning, including business objectives, product positioning, and key selling messages. Leads cross-functional teams to develop revenue growth programs, competitive insight, and proactive positioning. Manages monthly, quarterly, and annual budgets. Effectively allocates resources to meet established business goals. Leads planning activities including development and execution of product commercialization strategies and tactics. Builds relationships with key opinion leaders and customers to help develop/drive marketing strategies.

• Focal point for the Heart Failure team with regard to CardioMEMS product and market knowledge, planning/execution, and achievement of business objectives.
• Direct and coordinate Marketing and Market Development activities toward accomplishment of business goals and objectives
• Establish Marketing project priorities and allocate resources and workload
• Competition and positioning: thoroughly understand competitive offerings and provide commercial organizations with appropriate positioning and tools to differentiate products versus the competition in a profitable manner that adds value to the customer
• Ensure appropriate training and education is provided to those personnel involved in the use or application of division products
• Develop and execute marketing strategies through cross-divisional collaboration, planning, and influence
• Analyze results of executed strategies to assure achievement of company sales and profit objectives
• Work with internal business partners to develop integrated marketing plans to drive product mix and grow Abbott’s Heart Failure franchise, including clinical research and publications
• Train, coach, mentor, and evaluate team members and support group personnel to enhance the probability of successful project completion
• Prepare and manage annual department budget.
• Hire and retain a diverse, highly qualified staff and provide ongoing performance feedback. Set goals aligned to department plans and manage execution through coaching and mentoring.
• Maintain a safe and professional work environment
• Comply with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, company policies, operating procedures, processes, and task assignments. Maintain positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors
• Perform other related duties and responsibilities, on occasion, as assigned

Required Qualifications

• Bachelor's degree in business, science/engineering, nursing, or equivalent
• 10+ years of progressively responsible business experience in a medical device or pharmaceutical company or equivalent3+ years of demonstrated experience at a managerial (supervisory) level, including prior manager-level leadership experience at a medical technology company preferred
• Extensive experience including launch of US medical products
• Strong interpersonal and people management skills
• Strong analytical and project management skills
• Must demonstrate ability to effectively prioritize projects that align with corporate priorities
• Strong leadership skills, including the ability to set goals and provide positive and constructive feedback respectfully to build positive relationships and improve business results
• Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization
• Multi-tasks, prioritizes, and meets deadlines in a timely manner
• Strong organizational, planning, and follow-up skills and ability to hold others accountable
• Ability to work in a highly matrixed and geographically diverse business environment
• Ability to work effectively within a team in a fast-paced changing environment
• Ability to maintain regular and predictable attendance
• Ability to travel up to 35%

Preferred Qualifications

• MBA preferred
• Cardiology experience, especially within the heart failure space
• Field experience a plus
• Experience working in a broader enterprise/cross-division business unit model preferred

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:

www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

The base pay for this position is $129,300.00 – $258,700.00. In specific locations, the pay range may vary from the range posted.

Location United States > Austin : 8701 Bee Caves Rd Category Marketing

INNOVATIVE BENEFITS

We support our colleagues around the world as they care for themselves and their families with offerings tailored to their unique needs.

DIVERSITY & INCLUSION

We strive to provide environments where all employees feel welcome and able to bring their full selves to work. To do this we integrate diversity, equity, and inclusion across Abbott.

SUSTAINABILITY FOR OUR FUTURE

At Abbott, sustainability means managing our efforts so we can help the greatest number of people around the world live fuller lives through better health.

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Equal Employment Opportunity Statement

An Equal Opportunity Employer

Abbott is an Equal Employment Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. Employment decisions are based on qualifications, merit, and business needs.

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PAY TRANSPARENCY NONDISCRIMINATION PROVISION

We provide reasonable workplace accommodations. U.S. residents only: To request accommodation, please call 224-667-0340 or email [e-mail].

Abbott is committed to pay equity and transparency. Compensation is determined using objective, job-related, and gender-neutral criteria in compliance with applicable laws and local regulations.