Senior Marketing Manager, EMEA

PolyAI; United States; Remote; USD 140,000 - 200,000; Full time

Benefits offered by this job

Employee share options

25 holidays + 1 day after 2 years + 1/

Flexible WFH policy

6 months international work option

EAP 24/7

Parental leave

Bike2Work

Learning & development allowance

WFH one-off allowance

Fertility programs

Menopause care

Private healthcare

Sabbatical after 5 years

Job summary

PolyAI is seeking a Senior Manager, EMEA Marketing to own the regional strategy and pipeline across EMEA. You’ll lead field events, campaigns and webinars to build awareness among enterprise buyers and developers, adapting global programs to local markets.

You will report insights to senior leadership, coach internal teams and agencies, and partner with Sales to maximize lead quality, routing and attribution. Travel for in-person events is expected.

Qualifications

• 3–5 years in B2B marketing, with field events and campaigns experience.
• Experience marketing a platform, developer or technical product, and PLG-to-SLG transition understanding.
• Proven track record owning a regional marketing plan and budget with measurable pipeline impact.
• Strong knowledge of EMEA markets, including regulatory differences (GDPR).
• Experience managing people, agencies and vendors, building a collaborative team culture.
• Close partnership with Sales leadership on lead quality, routing and attribution (Salesforce and marketing automation).
• Clear, collaborative communication with technical audiences and senior executives.
• Willingness to travel for in-person events.

Responsibilities

• Own the EMEA marketing plan, budget and pipeline targets; align with regional Sales leadership.
• Lead field events program across EMEA from strategy to on-site execution.
• Run webinars and virtual events with local language and time-zone relevance.
• Build integrated campaigns with Demand Gen, Content and Product Marketing; target registrations, meetings and pipeline.
• Collaborate with Developer Marketing and Product on platform events (workshops, hackathons, meetups).
• Define handoffs from product-led signals to Sales and Partnerships with lead routing and follow-up plays.
• Manage relationships with regional partners, agencies and vendors; oversee contracts.
• Report on cost per outcome, conversions and ROI; adjust plan with data.

Skills

B2B marketing

Field marketing

Campaign management

Regional leadership

cross-functional collaboration

Tools

Salesforce

Marketing automation

Job description

PolyAI is the Agentic Dialog Platform for building the conversational enterprise, used to build, run, govern, and improve dialog agents at scale. Powered by Raven, a proprietary dialog model trained on more than a billion enterprise conversations, PolyAI agents are built for complexity, open at every layer, and sovereign by design. PolyAI serves hundreds of enterprises across 75 languages and 25 countries, including Metro Bank, Marriott, PG&E, and UniCredit.

PolyAI is hiring a Senior Manager, EMEA Marketing to own our marketing strategy and pipeline contribution across the region. You will lead the field events, campaigns and webinars that build awareness and demand among enterprise buyers and developers in EMEA, and set the regional marketing plan with Sales, Partnerships and the global Marketing team.

This role suits a hands‑on marketing leader who has helped a platform or developer‑led business move from product‑led growth (PLG) to a sales‑led (SLG) motion. You will adapt global programs to local markets, report on regional results to senior leadership, and coach the people and agencies who deliver the work.

What you’ll do

• Own the EMEA marketing plan, budget and pipeline targets, and agree priorities by country and segment with regional Sales leadership.
• Lead the field events program across EMEA, including owned events, roadshows, executive dinners and sponsored industry and developer conferences, from strategy through to on‑site execution.
• Run the webinar and virtual events program, with local-language and time‑zone relevant content, speakers and follow‑up.
• Build integrated campaigns with Demand Generation, Content and Product Marketing, with clear targets for registrations, meetings booked and pipeline influenced.
• Work with Developer Marketing and Product on platform events such as workshops, hackathons and meetups, and turn developer engagement into sales‑ready accounts.
• Define the handoff from product‑led signals to Sales and Partnerships, including lead routing, follow‑up plays and shared reporting.
• Build relationships with regional partners, agencies and event organisers, and manage vendors and contracts.
• Report on cost per outcome, conversion and ROI to Marketing and Sales leadership, and adjust the plan using the data.
• Manage and develop [X] direct reports and agency partners, and set a high bar for quality and collaboration.

What you’ll bring

• 3-5 years in B2B marketing, with significant experience in field marketing, events and campaigns, including recent regional or EMEA leadership.
• Experience marketing a platform, developer or technical product, and an understanding of how a PLG motion transitions to a sales‑led model.
• A record of owning a regional marketing plan and budget and meeting pipeline targets, with results you can quantify.
• Strong working knowledge of EMEA markets, including cultural, language and regulatory differences (for example GDPR) that shape programs.
• Experience managing people, agencies and vendors, and building a team culture that is collaborative and accountable.
• Close partnership with Sales leadership on lead quality, routing and attribution, using tools such as Salesforce and a marketing automation platform.
• Clear, collaborative communication with technical audiences and senior executives.
• Willingness to travel for in person events

Benefits

• Participation in the company’s employee share options plan
• Tenure‑Based PTO: You will receive 25 holidays when you join and will gain an additional 1 day after 2 years of service, then 1 day each year until capped at 32 holidays
• Flexible working from home policy
• Work from outside of the UK for up to 6 months each year
• TELUS Health EAP 24/7 - offers you and your chosen family confidential, judgment‑free support for any work, health, or life challenge
• Enhanced parental leave
• Bike2Work scheme
• Annual learning and development allowance
• We’re all about making WFH work for you - that’s why we offer a one‑off WFH allowance when you join. Offering perks like noise‑cancelling headphones or a comfortable desk chair to boost your comfort and focus!
• Company-funded fertility and family‑forming programmes
• Menopause care programme with Maven
• Private healthcare and dental cover, discounts on gym members and relaxation apps, and access to a range of mental health programs
• Sabbatical Program: 5-week paid sabbatical available after 5 years of employment

At PolyAI, we take great pride in our values - they guide everything we do. We believe that a strong culture leads to meaningful work and lasting impact.

Our core values are:

Only the best

We expect the best from our people, we hire people that expect the best from themselves, and we nurture this drive for excellence.

Ownership

We care deeply about what we do. We take ownership of our initiatives, decisions and outcomes.

Relentlessly improve

We demand more from ourselves and are always evolving. Continuous, obsessive improvement is the only way we will transform the world of conversational AI.

Bias for action

Our world moves quickly and so do we. We take calculated risks and we deliver impact fast.

Disagree and commit

We are all working toward the same goal. If we donʼt agree with something, we work hard to understand it and when a decision is made, we accept it and give it our all.

Build for people

We want the world to enjoy the experiences they have with us. We are building for a future that prefers automation.

PolyAI is proud to be an equal‑opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions at PolyAI will be based on the business needs without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, neurodiversity status or disability status.

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