Senior Campus Marketing Manager

CodePath; Oregon; Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Remote work

Health insurance

Paid time off

Parental leave

Professional development stipend

Job summary

CodePath is expanding its Higher Education partnerships team and seeks a Senior Manager to own partner activation and campaign development. You will build playbooks for for-credit partners, equip campus staff to market CodePath courses, and drive enrollments across 50+ campuses.

Remote-friendly US role with monthly travel, reporting to the Head of Higher Ed. You will lead campaigns from concept to launch, optimize email/SMS sequences, and grow the student community through campus events and

Qualifications

• Experience in enrollment or admissions marketing in higher education.
• Built or scaled a technical community (student org, hackathon, Discord).
• Campaigns from concept to launch, including copy and creative, with SMS/email.

Responsibilities

• Own partner activation and campaign development.
• Build term playbooks for for-credit partners from awareness to add/drop.
• Equip faculty, advisors, career services, and clubs to market CodePath courses.
• Turn national for-credit applicants into enrolled students.
• Manage email and SMS campaigns via lifecycle contractor.
• Own campus relationships, events, and campus partnerships.
• Measure sign-ups and channel performance; optimize accordingly.
• Plan events for a term ahead with clear ROI expectations.
• Design alumni/Instructor/community presence on campus and online.

Skills

Enrollment marketing

Campaign management

Partner relations

AI-assisted workflows

Tools

HubSpot

Job description

CodePath is the largest educator of college computer science students in the country. We've trained over 50,000 students from more than 1,000 universities. Our partners include Amazon, Google, and other leading technology companies. After nearly a decade of training technical talent, we launched a $150M initiative with Anthropic to prepare people for careers in AI.

We're expanding into new markets and growing our team as AI changes the workforce. People joining CodePath now will help shape this next stage of our work.We believe technical skills create opportunities. Our goal is to train millions of learners and create lasting economic impact. If you want to build something new, take ownership, and see the results of your work, this is a place to do it.About the RoleLocation:

Remote (US), with travel about once a monthRole Type:

Full-TimeReporting to:

Head of Higher EdCompensation:

$110,000 to $150,000 per yearMore than 50 colleges and universities offer CodePath courses for credit, taught by their own faculty or by CodePath. For a student, a seat in one of those courses means industry-vetted learning and career support built into the degree they're already earning. The courses only change outcomes if students know they exist and sign up.That's your job. Students find us through a professor who mentions the course before registration opens, an advisor who forwards a note, a club event, or a friend who took the course last term. Most of that reach happens through people on campus, so your work is making it easy for faculty, advisors, career services, club leaders, alumni, and Tech Fellows to carry the message for us. You'll build all of it: the toolkits and campaigns they share, the campus presence, and the student community that recruits the next cohort. You'll be measured on how many students enroll and stay through add/drop, because each filled seat is one more student getting the training we exist to provide.You'll be a dedicated partner to our Higher Education partnerships team, who own the relationships with faculty and campus leadership, and you'll own the student side of every partner campus. Some weeks that means building a one-pager a department chair can forward on Monday, tuning an email sequence on a Wednesday, and representing CodePath at a hackathon on Friday. You'll be building this function from the ground up and you need to decide in advance how we show up and what we expect back.

What you'll ownPartner activation and campaign developmentBuild and run a term playbook for each for-credit partner, from awareness through add/dropEquip faculty, advisors, career services, and club leaders to market CodePath courses with toolkits, talking points, and assets they can forwardTurn national for-credit applicants into enrolled students: find where they drop off and test what moves conversionRun virtual info sessions and campus landing pages that end with a clear path to registerOwn email and SMS to opted-in students: build the list, run the campaigns, and work with our lifecycle contractor so campus and direct touches land as one sequenceStudent community buildingDesign how alumni, Tech Fellows, and instructors show up on campus and engage students, and build the online side of that community (Discord and similar)Own relationships with student clubs, CS and AI organizations, hackathon organizers, and campus chapters of national organizations like ColorStack, NSBE, and SHPEPlan the event calendar a term ahead, with a clear standard for which events we do and what each should returnMeasurementTie every sign-up to a channel and a partner, test timing, message, and channel, and move time and budget to what worksUse AI to run the playbook at 50+ campuses without adding headcount: toolkits per campus, calendars and send dates, results in one view

What success looks like in your first yearEvery partner runs a term playbook, and fill rate and melt improve at for-credit partnersNational for-credit conversion is measurably higherEvery new partner launches with a full first sectionA student advocate network is live at our largest partnersThe opted-in student list grows, and every sign-up traces to a channel

This role may be right for you ifYou've owned an enrollment, sign-up, or acquisition number and moved it. You set up the tracking and can show which efforts drove the resultYou've gotten partners to market on your behalf: individuals who carried your message because you made it easy for them, and you can show what it producedYou've built a campus, ambassador, or community program from the ground up and can show what it producedYou’ve built campaigns from concept to launch, including copy and creative, and run email or SMS to a list you built, changing them based on the numbersYou've decided where to spend time and money (events, channels, sponsorships) based on expected return, and cut what didn't deliverYou've run a program across many sites at once (campuses, chapters, regions) on a fixed calendar, and kept it on schedule without a team under youYou’ve built AI into how you work to automate the repetitive parts, and you can show what it changedYou want your growth work to widen who gets into tech careers

BonusExperience in enrollment or admissions marketing in higher educationYou’ve built or scaled a technical community (a student developer org, hackathon community, Discord, or dev rel program) and can show how it grewHands-on HubSpot experienceYou're comfortable speaking at events and on panels on behalf of CodePath

CompensationCodePath has standardized salaries based on the position's level, no matter where you live. For this role, we're hiring for a Senior Manager level position at an annual salary of $110,000 to $150,000. Salary is determined by your relevant experience and skills as evaluated through our interview process.

Full-Time Employee BenefitsThis is a remote position—work from anywhere in the US! CodePath prioritizes employee well-being with a competitive benefits package to support your health, financial security, and work-life balance.Health & Wellness: Medical, dental, and vision insurance (90% employer-covered for employees and dependents), employer-funded healthcare reimbursement, FSAs, and Employee Assistance ProgramFinancial Security: 401(k), employer-paid life & disability insurance, and identity theft protectionWork-Life Balance: Generous PTO, paid holidays, 10 weeks of fully paid parental leave, and an annual year-end company closure (Dec 24 – Jan 2)Professional Growth: $1,000 annual professional development stipend and home office setup supportStudent Loan Forgiveness: CodePath is a qualifying employer for Public Service Loan Forgiveness (PSLF), helping employees manage student loan debtAdditional Perks: Pet wellness plans, legal services, home/auto insurance discounts, and exclusive marketplace savings

Pay range$110,000—$150,000 USD