Senior Global Marketing Manager

Spencer Rigby Ltd.; New Jersey; On-site; USD 110,000 - 160,000; Full time

Job summary

Spencer Rigby Ltd. is seeking a Senior Global Marketing Manager for Point of Care instruments and software. You will define the global direction, shape the roadmap, and drive the transition from legacy platforms to next-generation solutions with connectivity and data at the core.

You will partner with R&D, Medical Affairs and regional teams to craft compelling value propositions, lead market insights, and enable regions with messaging and tools to win on value.

Qualifications

• 7+ years in diagnostics, medtech or related field.
• Proven track record in product launches and commercialization.
• Experience with software-enabled or SaaS models (2+ years).
• Able to influence and align stakeholders in a matrix without direct authority.
• Strong project management and analytical skills.
• Degree in business or life sciences; master's preferred.

Responsibilities

• Define global strategy across legacy and next-gen platforms and accelerate customer conversion.
• Build a differentiated clinical, operational and economic value proposition for instruments, assays and services.
• Own the governance for connectivity, analytics, software roadmaps and data-enabled value creation.
• Lead business cases for innovation during annual planning and align R&D, Medical Affairs and regional leadership.

Skills

Product marketing leadership

Diagnostics

Medtech

SaaS

Cross-functional leadership

Project management

Education

Bachelor's degree in business or life sciences

Master's degree preferred

Job description

Are you a product marketing leader who wants to set the global direction for a market-leading point-of-care platform as it moves into its next generation?

We are exclusively partnering with a global diagnostics leader to appoint a Senior Global Marketing Manager – Point of Care Instruments & Software.

The Organisation:

Our client is well established in diagnostics, with a portfolio sold in 100+ countries. Its point-of-care business is a global leader in rapid blood analysis, and hospitals worldwide rely on its platforms in critical care settings. The business is now in an active transition from legacy platforms to next-generation solutions, with connectivity, data and software becoming central to how customers get value from it.

The Mandate: Platform Migration, Value Proposition & Software Roadmap

This role sets strategy and drives its delivery. You will work with R&D, Medical Affairs, Regional Marketing and fellow product managers to shape where the portfolio goes next and how customers make the move:

• Global Instrument Strategy & Migration: Define and lead strategy across legacy and next-gen platforms, with clear pathways to accelerate customer conversion.
• Differentiated Value Proposition: Build a clinical, operational and economic case for the full portfolio across instruments, assays and services that stands up against competitors.
• Connectivity & Software Roadmap: Own the roadmap for workflow optimisation, data integration, analytics and AI, and find where software creates real customer and commercial value.
• Business Cases & Cross-Functional Alignment: Lead the business case for innovation during the annual strategic planning cycle and get R&D, Medical Affairs and regional leadership aligned behind it.
• Market Insight & Regional Enablement: Run targeted market research to sharpen differentiation, and give regional teams the messaging, tools and frameworks to win on value.

Who You Are:

• A global product or portfolio marketing leader with 7+ years in diagnostics, medtech or a closely related field.
• Proven in product launches and commercialisation, with outcomes you can point to.
• Experienced with software-enabled or SaaS business models (2+ years), and comfortable building the value story around connectivity and data.
• An influential operator in a matrix who can align technical, medical and commercial stakeholders without direct authority.
• Strong in project management and analysis, and confident turning market insight into strategy and strategy into execution.
• Degree in business or life sciences. A master's is preferred.