Senior Marketing Manager (Development & District)

The Rinks Foundation; Anaheim (CA); On-site; USD 110,000 - 135,000; Full time

Job summary

The Rinks Foundation in California seeks a Senior Marketing Manager (Development & District) to lead integrated marketing strategies across a dynamic mixed-use development portfolio.

You will partner with Development, Asset Management, Leasing, Operations, and Executive Leadership to translate business priorities into marketing strategies and programs that strengthen brand positioning, build demand, deepen audience engagement, and support commercial performance.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Real Estate, or related field.
• Approximately 8 years of progressive marketing experience, preferably within real estate, mixed‑use development, hospitality, retail, or other highly experiential environments.
• Demonstrated experience developing and executing integrated marketing strategies across multiple audiences, channels, and business objectives.
• Experience marketing complex, multi‑dimensional brands, destinations, developments, or portfolios strongly preferred.
• Proven experience managing creative agencies, media partners, digital agencies, production companies, and other external vendors.
• Demonstrated experience developing marketing collateral and directing creative across print, digital, environmental, and experiential applications.
• Exceptional project management skills with the ability to manage multiple complex initiatives and competing priorities.
• Strong creative instincts and the ability to translate business objectives into compelling brand stories, campaigns, and experiences.

Responsibilities

• Develop and execute integrated, multi‑channel marketing strategies across the portfolio, balancing district‑wide priorities with distinct asset positioning, audiences, and business objectives.
• Translate development and business priorities into actionable marketing plans, including positioning, audience strategy, messaging, channel mix, budgets, timelines, and KPIs.
• Identify market opportunities and develop proactive campaigns and initiatives that strengthen individual assets, the broader portfolio, and overall destination positioning.
• Lead multiple high‑priority marketing initiatives from strategy and concept development through execution, optimization, measurement, and post‑campaign analysis.
• Oversee the development and management of brand and marketing materials across physical and digital channels, including websites, landing pages, email, presentations, brochures, signage, photography, video, and sales collateral, ensuring consistency across all touchpoints.
• Partner with Creative, Content, Media, Digital, Social, PR, Experiential, and agency teams to develop coordinated campaigns and storytelling that build awareness, engagement, and demand.
• Collaborate closely with Development, Leasing, Sales, Hospitality, F&B, Operations, and other business partners to align marketing activity with commercial priorities and customer acquisition goals.
• Develop audience‑specific strategies and campaigns for key stakeholder groups, including prospective tenants, brokers, district guests, consumers, visitors, and community audiences.
• Use audience insights, market intelligence, and performance data to continuously refine messaging, creative, channel strategy, and campaign effectiveness.
• Manage agency and vendor partners, marketing budgets, and other initiatives as required to support evolving business priorities.

Skills

Strategic marketing

Creative thinking

Cross-functional leadership

Business acumen

Education

Bachelor's degree in Marketing

Job description

A great experience starts with you!

Join our team to help create and develop the future of live entertainment and sports in Orange County!

Mission

To be a place where the everyday becomes extraordinary - and the potential is unlimited. Where every experience can change you

Vision

We are the gathering place of Orange County

Values

Be Safe | Do the Right Thing | Be Generous | Include Everyone | Make it Easy | Be Bold

Job Title

Senior Marketing Manager (Development & District)

Pay Details

The annual base salary range for this position in California is $110,000 to $135,000 per year. The starting pay for the successful candidate depends on various job-related factors, including but not limited to the candidate's geographic location, job-related knowledge, skills, experience, education/training, internal value, peer equity, external market demands, and organizational considerations.

The Senior Marketing Manager will lead the development and execution of integrated marketing strategies across a dynamic mixed‑use development portfolio. Serving as a strategic partner to Development, Asset Management, Leasing, Operations, and Executive Leadership, this role will translate business priorities into marketing strategies and programs that strengthen brand positioning, build demand, deepen audience engagement, and support commercial performance.

The Senior Marketing Manager will oversee initiatives from strategy and concept development through execution, optimization, and measurement, including brand development, campaigns, content, experiences, activations, and go‑to‑market programs. The ideal candidate is a strategic and creative marketer with strong business acumen, exceptional cross‑functional leadership skills, and a demonstrated ability to manage complex, high‑visibility initiatives across multiple stakeholders, priorities, and stages of development.

Responsibilities

• Develop and execute integrated, multi‑channel marketing strategies across the portfolio, balancing district‑wide priorities with distinct asset positioning, audiences, and business objectives.
• Translate development and business priorities into actionable marketing plans, including positioning, audience strategy, messaging, channel mix, budgets, timelines, and KPIs.
• Identify market opportunities and develop proactive campaigns and initiatives that strengthen individual assets, the broader portfolio, and overall destination positioning.
• Lead multiple high‑priority marketing initiatives from strategy and concept development through execution, optimization, measurement, and post‑campaign analysis.
• Oversee the development and management of brand and marketing materials across physical and digital channels, including websites, landing pages, email, presentations, brochures, signage, photography, video, and sales collateral, ensuring consistency across all touchpoints.
• Partner with Creative, Content, Media, Digital, Social, PR, Experiential, and agency teams to develop coordinated campaigns and storytelling that build awareness, engagement, and demand.
• Collaborate closely with Development, Leasing, Sales, Hospitality, F&B, Operations, and other business partners to align marketing activity with commercial priorities and customer acquisition goals.
• Develop audience‑specific strategies and campaigns for key stakeholder groups, including prospective tenants, brokers, district guests, consumers, visitors, and community audiences.
• Use audience insights, market intelligence, and performance data to continuously refine messaging, creative, channel strategy, and campaign effectiveness.
• Manage agency and vendor partners, marketing budgets, and other initiatives as required to support evolving business priorities.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Real Estate, or related field.
• Approximately 8 years of progressive marketing experience, preferably within real estate, mixed‑use development, hospitality, retail, or other highly experiential environments.
• Demonstrated experience developing and executing integrated marketing strategies across multiple audiences, channels, and business objectives.
• Experience marketing complex, multi‑dimensional brands, destinations, developments, or portfolios strongly preferred.
• Proven experience managing creative agencies, media partners, digital agencies, production companies, and other external vendors.
• Demonstrated experience developing marketing collateral and directing creative across print, digital, environmental, and experiential applications.
• Exceptional project management skills with the ability to manage multiple complex initiatives and competing priorities.
• Strong creative instincts and the ability to translate business objectives into compelling brand stories, campaigns, and experiences.
• Excellent