Sr. Demand Generation Manager

PayNearMe; United States; On-site; USD 135,000 - 165,000; Full time

Benefits offered by this job

Competitive salary

Stock options

Phone/internet stipend

WFH setup stipend

Equipment reimbursement

Health benefits

401k

Flexible PTO

Volunteer Time Off

Paid holidays

Job summary

PayNearMe is seeking a Senior Marketing Manager, Demand Gen to own demand initiatives for Financial Institutions and Lending. This senior IC role collaborates with Sales, Product Marketing, Content Marketing, and partners to build integrated, account-based programs that generate qualified opportunities and meetings.

You will direct paid media and publisher programs, while aligning with revenue teams to drive outcomes across channels. Strong leadership and strategic execution are essential.

Qualifications

• 8-10 years of B2B demand generation, account-based marketing, field marketing, or integrated campaigns, ideally for enterprise SaaS/fintech/payments
• Strong background in campaign development and program execution
• Proven ability to lead cross-functional teams and manage a layered demand function
• Experience turning industry events into measurable demand programs
• Experience managing agencies, contractors, publishers, or other external partners
• Strong ownership mindset and results-driven attitude
• Excellent leadership, communication, and project management skills
• Bachelor’s or Master’s degree in Marketing, Business, or related field

Responsibilities

• Adapt and deliver the demand generation strategy for FI and Lending markets with measurable goals
• Plan and execute integrated campaigns across ads, events, direct mail, digital experiences, webinars
• Own campaigns end-to-end: briefs, audience selection, offers, channels, assets, launch, follow-up, measurement
• Establish operating rhythm with Sales around target accounts and meetings
• Collaborate with Product and Content Marketing to turn insights into campaigns and assets
• Report campaign effectiveness with data-driven storytelling and recommendations
• Manage campaign budgets, evaluate performance and optimize investments
• Maintain an organized campaign calendar and cross-department visibility

Skills

Campaign development

Program execution

Cross-functional leadership

Agency/partner management

Strategic thinking

Communication

Project management

Travel flexibility

Education

Bachelor’s or Master’s degree in Marketing, Business, or related field

Job description

Company Description At PayNearMe, we’re on a mission to make paying and getting paid as simple as possible. We build innovative technology that transforms the way businesses and their customers experience payments. Our industry-leading platform, PayXM™, is the first of its kind—designed to manage the entire payment experience from start to finish. Every click, swipe or tap is seamless, fast and secure, helping non-commerce businesses boost customer satisfaction, accelerate payments, and reduce costs. Company Description At PayNearMe, we’re on a mission to make paying and getting paid as simple as possible. We build innovative technology that transforms the way businesses and their customers experience payments. Our industry-leading platform, PayXM™, is the first of its kind—designed to manage the entire payment experience from start to finish. Every click, swipe or tap is seamless, fast and secure, helping non-commerce businesses boost customer satisfaction, accelerate payments, and reduce costs. Our single platform handles it all: cards, ACH, digital wallets such as PayPal, Venmo, Cash App Pay, Apple Pay and Google Pay, and even cash at more than 62,000 retail locations nationwide. Today, thousands of businesses across consumer lending, iGaming and online sports betting, property management, and tolling trust PayNearMe to deliver a payment experience that drives real results. In September 2025, we raised a $50 million Series E funding round to accelerate our growth. We’re a team of 300+ employees across 41 states, headquartered in Silicon Valley with satellite offices in Dallas, TX and Holmdel, NJ. Join us and be part of a team that’s shaping the future of payments—one experience at a time. PayNearMe is looking for a results-driven Senior Marketing Manager, Demand Gen to own demand initiatives and campaign execution for our Financial Institutions and Lending vertical. This is a senior, hands-on individual‑contributor role with significant ownership and visibility. Working from a focused universe of accounts, you will build integrated, account‑based programs that engage the right buyers, generate sales meetings, and create qualified opportunities. Your success will be measured primarily by target‑account engagement, sales meetings set, and opportunities created—outcomes shared with Sales to keep our revenue teams aligned. You will work closely with Sales, Product Marketing, Content Marketing, Marketing Operations, and Event Marketing. You will also direct outside partners supporting paid media, publisher programs, design, and asset production. This role is well suited to someone who can set a clear strategy, turn it into an organized campaign plan, execute the details, and take ownership of results from the first brief through final performance analysis.

Responsibilities

• Adapt and deliver the demand generation strategy for the Financial Institutions and Lending market, translating revenue priorities into campaign themes, channel plans, and measurable goals
• Plan and execute integrated campaigns across advertising, industry events, direct mail, digital experiences, webinars and other targeted channels
• Own campaigns from end to end, including the campaign brief, audience and account selection, offer, channel mix, asset requirements, launch plan, sales follow‑up, measurement, optimization, and post-campaign recommendations
• Establish a strong operating rhythm with Sales around target accounts, campaign participation, meeting goals, follow‑up responsibilities, account feedback, and opportunity outcomes
• Work with Product Marketing and Content Marketing to turn market insights, buyer needs, and product messaging into compelling campaign concepts, content, offers, and sales‑ready programs
• Report on the effectiveness of campaigns with a mix of data analysis and storytelling to cut through the noise and implement concrete recommendations for improvement
• Manage campaign budgets thoughtfully, evaluate channel and vendor performance, and recommend how investments should be allocated to produce the greatest revenue impact
• Maintain an organized, visible campaign calendar and project plan to ensure visibility across marketing, sales and other departments

Qualifications

• 8-10 years of B2B demand generation, account‑based marketing, field marketing, or integrated campaign experience, preferably supporting enterprise SaaS, fintech, payments, or another complex technology solution
• A strong background in campaign development and program execution
• Proven ability to lead cross‑functional teams and manage a layered demand function
• Experience turning industry events into measurable demand programs
• Experience managing agencies, contractors, publishers, or other external partners and holding them accountable for quality, timelines, and performance
• A strong ownership mindset - you care about getting results less than sticking to rigid ways of doing things
• Strong strategic thinking and creative approach to problem solving
• Excellent leadership, communication, and project management skills
• Occasional need to travel to select industry events and company or team meetings
• Bachelor’s or Master’s degree in Marketing, Business, or related field

The annual base salary range for this role represents PayNearMe's good‑faith estimate of the base salary it reasonably expects to offer for this position at the time of hire. Actual compensation may vary based on factors including the candidate's experience, qualifications, skills, and work location. PayNearMe may offer compensation outside of this range in certain circumstances. This position will remain posted until filled.

Annual Salary Range $135,000 - $165,000 USD

Why Join Us?

• Competitive salary and benefits with growth-company options grant
• Fast‑ paced and professional work culture
• Stock options with standard startup vesting - 1 year cliff; 4 years total
• $50 monthly communication expense stipend to go towards your phone/internet bill
• $250 stipend to enhance your WFH setup
• Reimbursement for peripheral equipment: monitor (up to $400), keyboard and mouse (up to $200)
• Premium medical benefits including vision and dental (100% coverage for employees)
• Company-sponsored life and disability insurance
• Paid parental bonding leave
• Paid sick leave, jury duty, bereavement
• 401k plan
• Flexible Time Off (our team members typically take off ~3-4 weeks per year)
• Volunteer Time Off
• 13 scheduled holidays

PayNearMe strives to create a workplace where all employees thrive. Our core values represent who we are today and we take pride in the way we work with each other as well as with our stakeholders. We’re in this together to do the right thing. We deliver real results we are proud of while remaining respectful, transparent, and flexible.

PayNearMe is an equal opportunity employer. We are diligently and thoughtfully working towards cultivating a diverse workforce which in turn, enhances our products and services for the communities we serve. Applicants who represent all backgrounds are strongly encouraged to apply.

Candidate information will be treated in accordance with our job applicant privacy notice found at: https://home.paynearme.com/ccpa-privacy-notice-jobs-employees/