Senior Marketing Manager, Customer Value & Propositions

Superior Plus Propane; Northern (KY); Hybrid; USD 117,000 - 147,000; Full time

Benefits offered by this job

Annual incentive program

Job summary

Superior Plus Propane seeks a Senior Marketing Manager, Customer Value, to own design and commercialization of differentiated customer value propositions across the customer portfolio. You will translate insights into compelling offers and experiences that strengthen acquisition, retention, loyalty, and lifetime value.

The role sits in Marketing and collaborates with Pricing and Product to monetize offerings, and to equip Acquisition, Retention, Sales, and Customer Experience with persuasive

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Public Relations, or a related field.
• 8+ years of progressive experience in customer strategy, commercial strategy, product marketing, value proposition development, marketing strategy, or a related discipline.
• Experience leading cross-functional initiatives across insights, pricing, product, marketing, sales, and customer experience functions.

Responsibilities

• Lead the development and evolution of customer value propositions across customer segments, products, and service offerings.
• Translate customer insights, market intelligence, competitive analysis, and customer experience feedback into differentiated offers, programs, and strategic recommendations.
• Define value frameworks and messaging that articulate Superior's competitive advantages beyond price, including service, reliability, convenience, sustainability, and customer experience.
• Partner with Pricing and Product teams to shape offer structures, bundled solutions, and monetization approaches that balance customer value and profitability.
• Lead the strategy and commercialization of loyalty programs, protection plans, subscription and value-added services, and customer engagement initiatives.
• Equip Acquisition, Retention, Sales, and Marketing teams with value propositions and narratives that activate effectively in market.
• Identify unmet customer needs, market gaps, and emerging opportunities to strengthen competitive positioning.
• Develop business cases and commercialization plans for new offerings, services, and experience enhancements.
• Assess the commercial viability, profitability, and return on investment of propositions and related initiatives.
• Monitor proposition performance, customer adoption, market trends, and competitive developments, and recommend optimization opportunities.
• Establish success metrics and performance measures for customer propositions, offers, and programs.
• Serve as the organization's subject matter expert on customer value strategy and commercialization.

Skills

Cross-functional leadership

Marketing strategy

Value proposition development

Customer insights

Financial assessments

Education

Bachelor's degree in Marketing, Business, Communications, Public Relations, or a related field

Job description

Superior Plus Propane seeks a Senior Marketing Manager, Customer Value, to own design and commercialization of differentiated customer value propositions across the customer portfolio. You will translate insights into compelling offers and experiences that strengthen acquisition, retention, loyalty, and lifetime value.

The role sits in Marketing and collaborates with Pricing and Product to monetize offerings, and to equip Acquisition, Retention, Sales, and Customer Experience with persuasive