Senior Marketing Manager, Content Excellence & GenAI

F. Hoffmann-La Roche AG; South San Francisco (CA); On-site; USD 190,000 - 288,000; Full time

Job summary

Genentech, a member of the Roche group, is seeking a Senior Marketing Manager for Content Excellence Execution in South San Francisco, CA. You will drive enterprise-wide content strategy, collaborate with 1Marketing stakeholders, and enable fast, personalized content creation using genAI within a high-impact marketing organization.

The role requires experience in digital content workflows, governance with AORs, measurement, and a strong ability to lead cross-functional teams to deliver

Qualifications

• Bachelor's degree.
• Two years of marketing experience or one year of marketing experience and an MBA.
• 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights).

Responsibilities

• Establish, evaluate, and iterate content creation workflows across asset types and use cases as applications expand and genAI technology evolves.
• Support content activation activities, including measurement, identification of business needs, upskilling, content champion engagement, and change management to promote engagement and manage change effectively.
• Serve as the voice of the business to our in-house creative and production resource, influencing their evolution to ensure they are delivering core creative and operational support to 1Marketing with best-in-class quality, speed, and experience.
• Play a core role in AOR governance, working alongside Procurement and Marketing Operations to establish and maintain effective processes for managing Agency of Record (AOR) partnerships, driving alignment with evolving 1Marketing content strategy.
• Partner with governance bodies such as the Promotional Review Committee (PRC) and Digital Governance Board to establish and evolve compliant, effective organizational standards and processes.
• Stay current with industry trends and emerging technologies, applying this knowledge to enhance the effectiveness of digital content.
• Contribute to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our CMG outcomes.
• Lead and/or participate in flexibly deployed work teams across the CMG network, contributing novel ideas or approaches based on their areas of expertise.
• Work autonomously to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities.

Skills

Content strategy

Digital marketing

Campaign management

Project & vendor management

Cross-functional collaboration

Analytical skills

Change management

Execution readiness

Measurement & iteration

Education

Bachelor's degree

Job description

Genentech, a member of the Roche group, is seeking a Senior Marketing Manager for Content Excellence Execution in South San Francisco, CA. You will drive enterprise-wide content strategy, collaborate with 1Marketing stakeholders, and enable fast, personalized content creation using genAI within a high-impact marketing organization.

The role requires experience in digital content workflows, governance with AORs, measurement, and a strong ability to lead cross-functional teams to deliver