Senior Marketing Manager, Commercial

Fivetran, Inc.; Austin (CO); Hybrid; USD 136,000 - 170,000; Full time

Benefits offered by this job

100% employer-paid medical insurance

Generous paid time away

RSU stock grants

Professional development

Monthly cell phone stipend

Mental health support platform

Job summary

Fivetran is seeking a Senior Marketing Manager to drive regional brand awareness, demand generation, and pipeline in the Commercial segment. This full-time, hybrid role supports NA sales teams with multi-touch marketing programs and ABM campaigns targeting top accounts.

The ideal candidate has 5+ years in B2B marketing, strong event management experience, and a data-driven mindset to translate insights into strategy. This position offers hybrid work in multiple U.S.

Qualifications

• 5+ years experience in B2B marketing focusing on the commercial market.
• Proven track record of success in developing and executing lead generation programs.
• Event management experience.
• Excellent communication and collaboration skills across stakeholders.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Data-driven approach with ability to translate data insights into marketing strategies.

Responsibilities

• Develop and execute a comprehensive regional marketing strategy to drive brand awareness, demand, and pipeline.
• Collaborate across marketing to execute targeted, multi-channel demand generation programs.
• Manage program execution for influencer marketing, email marketing, events, sales plays and more.
• Partner with sales to prioritize top prospect accounts and develop targeted ABM campaigns.
• Plan and execute regional events, including executive dinners and partner programs.
• Ensure seamless handoff of qualified leads to sales and accelerate pipeline progression.
• Monitor KPIs to measure program effectiveness and progress to targets.
• Collaborate with product marketing to develop messaging and content plans.
• Build and maintain relationships with cross-functional teams, vendors, and partners to drive results.

Skills

B2B marketing

Commercial market

Lead generation

Event management

Communication

Project management

Data-driven marketing

Tools

DemandBase

Webflow

Marketo

Sendoso

SFDC

ChatGPT

Claude

Looker

Job description

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

About Us

Fivetran and dbt Labs are bringing together two industry-leading companies with a shared mission: helping organizations unlock the full value of their data. Together, we’re delivering the data infrastructure layer that helps organizations move, transform, and trust their data — from the moment data moves, through every transformation, to the context teams and AI systems rely on.

Fivetran helps organizations automate data movement across the systems, clouds, engines, and tools they rely on. dbt Labs pioneered analytics engineering, helping teams transform data into reliable, governed insights. Together, we support thousands of organizations as they build a trusted foundation for analytics, AI, and better business decisions.

As we bring our teams and technology together, we’re building on the strengths of both companies while continuing to deliver the products and experiences our customers know and trust. It’s an exciting time to join us: we’re creating a company with the scale, talent, and technology to help more organizations put their data to work with greater speed, confidence, and impact.

During this transition period, you may see references to both Fivetran and dbt Labs throughout our recruiting process as we integrate our teams, systems, and career sites.

About The Role

Fivetran is building data pipelines to power the modern data stack for thousands of companies. The Senior Marketing Manager is responsible for driving brand awareness, demand, and building pipeline for Fivetran in the Commercial business segment. This role will support sales teams in North America through impactful, multi- touch marketing programs and execution. The ideal candidate is a results-driven professional with expertise in B2B lead generation within the small-to-medium business segment.

This is a full-time hybrid position based in our Denver, Austin, Philadelphia, Oakland or New York City office.

Technologies You’ll Use

DemandBase, Webflow, Marketo, Sendoso, SFDC, Chat GPT, Claude, and Looker.

What You’ll Do

• Develop and execute a comprehensive regional marketing strategy to drive brand awareness, demand, and pipeline.
• Work closely with teams across marketing to formulate and execute targeted, multi-channel demand generation programs, using a mix of inbound and outbound marketing tactics
• Manage program execution for influencer marketing, email marketing, events, sales plays and more.
• Partner with sales to prioritize top prospect accounts and develop targeted 1:few and 1:1 ABM campaigns that build awareness, increase engagement, create new opportunities, and accelerate pipeline progression.
• Plan and execute 1:few regional events, including executive dinners, networking events, and partner programs, tailored to deepen relationships with key decision-makers at prospect accounts.
• Work closely with sales to ensure a seamless handoff of qualified leads, enabling speed-to-lead and effective sales follow-up to drive conversion rates.
• Closely monitor KPIs and metrics to measure program effectiveness and progress to targets.
• Collaborate with product marketing to develop relevant messaging, positioning, and segment-specific content plans.
• Build and maintain relationships with cross-functional teams, vendors, agencies, and strategic partners to foster positive relationships and drive results.

Skills We’re Looking For

• 5+ years experience in B2B marketing with a focus on the commercial business market
• Proven track record of success in developing and executing lead generation programs within the commercial market.
• Event management experience.
• Excellent communication and collaboration skills, with the ability to build strong relationships across internal and external stakeholders.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Data-driven approach with a knack for translating data insights into actionable marketing strategies.

Pay Range

$135,960—$169,950 USD

Perks And Benefits

• 100% employer-paid medical insurance
• Generous paid time away from work, including paid vacation or flexible/unlimited vacation depending on role and country, plus paid sick time, inclusive parental leave, paid holidays, including a year-end Global Week of Rest, and volunteer days off.
• RSU stock grants*
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.

*May vary by country and worker type - please reach out to your recruiter for more information

We’re honored to be valued at over $5.6 billion, but more importantly, we’re proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream. Read about us in Forbes.

Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing, and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities.

We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don't hesitate to submit your request by filling out this form. We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.