Senior Marketing Manager, Commercial

Fivetran, Inc.; Oakland (CA); Hybrid; USD 145,000 - 181,000; Full time

Benefits offered by this job

Employer-paid medical insurance

Paid time off

Professional development

Team events

Cell phone stipend

Mental health resources

Job summary

Fivetran, Inc. is seeking a Senior Marketing Manager to drive brand awareness, demand, and pipeline for the Commercial segment. You will support North America sales with multi-touch programs, applying a data-driven approach to optimize lead generation in a fast-paced environment.

This full-time hybrid role can be based in Denver, Austin, Philadelphia, Oakland, or NYC, and emphasizes strong collaboration with sales, product marketing, and partners to deliver measurable results.

Qualifications

• 5+ years of experience in B2B marketing with a focus on the commercial business market.
• Proven track record of success in developing and executing lead generation programs within the commercial market.
• Excellent communication and collaboration skills across internal and external stakeholders.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Data-driven approach with the knack for translating data insights into actionable marketing strategies.

Responsibilities

• Develop and execute a comprehensive regional marketing strategy to drive brand awareness, demand, and pipeline.
• Work closely with teams across marketing to formulate and execute targeted, multi-channel demand generation programs, using a mix of inbound and outbound marketing tactics.
• Manage program execution for influencer marketing, email marketing, events, sales plays and more.
• Partner with sales to prioritize top prospect accounts and develop targeted 1:few and 1:1 ABM campaigns that build awareness, increase engagement, create new opportunities, and accelerate pipeline progression.
• Plan and execute 1:few regional events, including executive dinners, networking events, and partner programs, tailored to deepen relationships with key decision-makers at prospect accounts.
• Work closely with sales to ensure a seamless handoff of qualified leads, enabling speed-to-lead and effective sales follow-up to drive conversion rates.
• Closely monitor KPIs and metrics to measure program effectiveness and progress to targets.
• Collaborate with product marketing to develop relevant messaging, positioning, and segment-specific content plans.
• Build and maintain relationships with cross-functional teams, vendors, agencies, and strategic partners to foster positive relationships and drive results.

Skills

B2B marketing

Lead generation

ABM

Multi-channel marketing

Event marketing

Influencer marketing

Marketing analytics

Cross-functional collaboration

Tools

Marketo

Webflow

DemandBase

Looker

SFDC

Sendoso

ChatGPT

Claude

Job description

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

About Us

Fivetran and dbt Labs are bringing together two industry-leading companies with a shared mission: helping organizations unlock the full value of their data.Together, we’re delivering the data infrastructure layer that helps organizations move, transform, and trust their data — from the moment data moves, through every transformation, to the context teams and AI systems rely on.Fivetran helps organizations automate data movement across the systems, clouds, engines, and tools they rely on. dbt Labs pioneered analytics engineering, helping teams transform data into reliable, governed insights. Together, we support thousands of organizations as they build a trusted foundation for analytics, AI, and better business decisions.As we bring our teams and technology together, we’re building on the strengths of both companies while continuing to deliver the products and experiences our customers know and trust. It’s an exciting time to join us: we’re creating a company with the scale, talent, and technology to help more organizations put their data to work with greater speed, confidence, and impact.During this transition period, you may see references to both Fivetran and dbt Labs throughout our recruiting process as we integrate our teams, systems, and career sites.

About the Role

Fivetran is building data pipelines to power the modern data stack for thousands of companies. The Senior Marketing Manager is responsible for driving brand awareness, demand, and building pipeline for Fivetran in the Commercial business segment. This role will support sales teams in North America through impactful, multi- touch marketing programs and execution. The ideal candidate is a results-driven professional with expertise in B2B lead generation within the small-to-medium business segment.

This is a full-time hybrid position based in our Denver, Austin, Philadelphia, Oakland or New York City office.

Technologies You’ll Use

DemandBase, Webflow, Marketo, Sendoso, SFDC, Chat GPT, Claude, and Looker.

What You’ll Do

• Develop and execute a comprehensive regional marketing strategy to drive brand awareness, demand, and pipeline.
• Work closely with teams across marketing to formulate and execute targeted, multi-channel demand generation programs, using a mix of inbound and outbound marketing tactics
• Manage program execution for influencer marketing, email marketing, events, sales plays and more.
• Partner with sales to prioritize top prospect accounts and develop targeted 1:few and 1:1 ABM campaigns that build awareness, increase engagement, create new opportunities, and accelerate pipeline progression.
• Plan and execute 1:few regional events, including executive dinners, networking events, and partner programs, tailored to deepen relationships with key decision-makers at prospect accounts.
• Work closely with sales to ensure a seamless handoff of qualified leads, enabling speed-to-lead and effective sales follow-up to drive conversion rates.
• Closely monitor KPIs and metrics to measure program effectiveness and progress to targets.
• Collaborate with product marketing to develop relevant messaging, positioning, and segment-specific content plans.
• Build and maintain relationships with cross-functional teams, vendors, agencies, and strategic partners to foster positive relationships and drive results.
• 5+ years experience in B2B marketing with a focus on the commercial business market
• Proven track record of success in developing and executing lead generation programs within the commercial market.
• Excellent communication and collaboration skills, with the ability to build strong relationships across internal and external stakeholders.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Data-driven approach with a knack for translating data insights into actionable marketing strategies.

#LI-JC1 #LI-Hybrid

The compensation range displayed on this job posting reflects the minimum and maximum target for new hire compensation for the target position and level, and may include sales incentives or target bonuses depending on the role. Our compensation ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual compensation is determined by additional factors, including job-related skills, experience, relevant education or training, business need, market demands. The compensation range is subject to change and may be modified in the future. Your recruiter can share more about the specific compensation range for your location during the hiring process.

Oakland Pay Range

$145,024 — $181,280 USD

Perks and Benefits

• 100% employer-paid medical insurance*
• Generous paid time away from work, including paid vacation or flexible/unlimited vacation depending on role and country, plus paid sick time, inclusive parental leave, paid holidays, including a year-end Global Week of Rest, and volunteer days off.
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.

May vary by country and worker type - please reach out to your recruiter for more information

We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don't hesitate to submit your request by filling out this form . We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.