Principal, Marketing Insights

Fivetran; Oakland (CA); On-site; USD 180,000 - 225,000; Full time

Benefits offered by this job

100% employer-paid medical insurance

Generous paid time away

RSU stock grants

Professional development and training

Company virtual happy hours

Monthly cell phone stipend

Mental health support platform access

Job summary

Fivetran is seeking a Principal of Marketing Insights to lead growth strategy, investment planning, and performance analytics. You will partner with the CMO and marketing leadership to set priorities, model investments, and drive actions across regions and channels.

This is a high-visibility role shaping pipeline, conversion, and efficiency through data-driven decisions. You will work with Finance, GTM Operations, and Analytics to connect strategy to execution, translating business goals into

Qualifications

• 8+ years experience in marketing strategy, GTM analytics, or business performance within B2B SaaS, with director-level scope.
• Record of influencing investment decisions and improving pipeline, conversion or efficiency.
• Experience building growth plans, pipeline models, investment scenarios, and performance assumptions.
• Strong business judgement and the ability to challenge senior stakeholders.
• Proven ability to lead cross-functional initiatives and drive execution.
• Ability to structure ambiguous problems and balance speed with rigor.
• Deep understanding of B2B SaaS metrics: pipeline, ARR, conversion, velocity, CAC, attribution.
• Fluency with SQL and BI tools (Looker) for independent investigation.
• Working knowledge of Salesforce and Marketo.
• Clear executive communication linking analysis to decisions.

Responsibilities

• Grow strategy & planning: translate targets into marketing plans with clear priorities.
• Lead annual and quarterly planning with scenarios evaluating growth opportunities.
• Own pipeline planning models and inputs across regions, segments, channels, motions.
• Identify high-impact opportunities to improve pipeline, conversion, velocity and efficiency.
• Shape investment recommendations across programs, channels, regions, and segments.
• Develop models linking marketing investment to pipeline and revenue outcomes.
• Lead weekly and monthly performance reviews and drive accountable actions.
• Collaborate with Finance, GTM Ops, Analytics to ensure reliable tracking and definitions.

Skills

Growth strategy

GTM analytics

Performance analytics

Executive communication

Cross-functional leadership

SQL

Looker

Salesforce

Marketo

dbt

Snowflake

Tools

Looker

SQL

Salesforce

Marketo

dbt

Snowflake

Job description

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

About The Role

The Principal of Marketing Insights sits at the intersection of growth strategy, investment planning, and performance analytics. You’ll partner with the office of CMO, marketing leadership, and cross‑functional analytics teams to determine where we invest, how we improve performance, and what it will take to achieve our growth targets. You’ll translate business goals and performance insights into clear priorities, resource decisions, and coordinated action across Marketing. This includes shaping pipeline strategy, evaluating investment tradeoffs, and identifying opportunities to improve conversion, velocity, and efficiency across regions, segments, and growth motions. This is a high‑visibility leadership role during a period of significant organizational change. We’re looking for someone who brings structure to ambiguity, challenges assumptions with sound business judgment, and drives decisions through to measurable results. You’ll work closely with marketing leaders, Finance, GTM Operations, Technical Marketing Ops, and Central Analytics to connect strategy, investment, and execution.

What You’ll Do

Growth strategy & planning: Translate company growth targets into marketing plans with clear priorities, investment requirements, and performance assumptions. Lead the analytical foundation for annual and quarterly planning, developing scenarios that evaluate growth opportunities, resource needs, and tradeoffs. Own marketing’s pipeline planning models and assumptions, coordinating inputs across regions, segments, channels, and motions. Identify the highest‑impact opportunities to improve pipeline generation, conversion, and velocity; partner with functional leaders to turn those opportunities into action.

Investment strategy & efficiency: Shape recommendations for allocating resources across programs, channels, regions, and segments based on expected business impact. Evaluate tradeoffs between headcount and program investment, partnering with Finance and marketing leaders to improve resource productivity. Identify where to scale, reduce, or reallocate spend, and measure whether those decisions improve pipeline yield and marketing efficiency. Develop models that connect marketing investment to pipeline and revenue outcomes, making assumptions and uncertainties clear.

Program management & accountability: Lead weekly and monthly marketing performance reviews, focusing leadership on the decisions and actions needed to achieve targets. Proactively identify performance risks, diagnose root causes, and align leaders on corrective actions, owners, and timelines. Track actions and assess their impact, adjusting the approach when results fall short. Lead cross‑functional initiatives across Marketing, XDR, Sales, Finance, and Analytics, resolving dependencies and escalating decisions when needed.

Insights & measurement: Set the strategic analysis agenda around the business questions most consequential to marketing growth and efficiency. Define the metrics, scorecards, and decision tools marketing leaders need to manage performance. Partner with Analytics to deliver scalable reporting and with Marketing Ops to ensure consistent definitions, reliable tracking, and data quality. Translate complex analysis into clear executive narratives that explain what is happening, why it matters, and what action to take.

Skills We’re Looking For

• 8+ years experience in marketing strategy, GTM analytics, or business performance within B2B SaaS, with scope and impact consistent with director‑level leadership.
• A demonstrated record of influencing investment decisions and delivering measurable improvements in pipeline, conversion, or marketing efficiency.
• Experience developing growth plans, pipeline models, investment scenarios, and performance assumptions.
• Strong business judgment and a clear point of view, with the confidence to challenge senior stakeholders constructively and build alignment around difficult tradeoffs.
• Proven ability to lead cross‑functional initiatives and drive recommendations through to execution and results.
• Ability to independently structure ambiguous problems and balance speed with analytical rigor.
• Deep understanding of B2B SaaS metrics, including pipeline, ARR, conversion, velocity, acquisition costs, and attribution.
• Hands‑on fluency with SQL and BI tools such as Looker, enabling independent investigation and effective partnership with Analytics.
• Working knowledge of Salesforce and marketing automation platforms such as Marketo.
• Clear executive communication, with the ability to connect detailed analysis to business decisions.

Bonus Skills

• Experience navigating a merger, organizational integration, or significant GTM transformation.
• Experience with experiment design, incrementality measurement, predictive modeling, or cohort analysis.
• Familiarity with the modern data stack, including Fivetran, dbt, Snowflake, and Looker.
• Background in data infrastructure, developer tools, or analytics software.

The compensation range displayed on this job posting reflects the minimum and maximum target for new hire compensation for the target position and level, and may include sales incentives or target bonuses depending on the role. Our compensation ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual compensation is determined by additional factors, including job‑related skills, experience, relevant education or training, business need, market demands. The compensation range is subject to change and may be modified in the future. Your recruiter can share more about the specific compensation range for your location during the hiring process.

Oakland Pay Range

$179,670—$224,587 USD

Perks And Benefits

• 100% employer‑paid medical insurance
• Generous paid time away from work, including paid vacation or flexible/unlimited vacation depending on role and country, plus paid sick time, inclusive parental leave, paid holidays, including a year‑end Global Week of Rest, and volunteer days off.
• RSU stock grants*
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team‑building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self‑guided mindfulness exercises for all covered employees and their covered dependents.

*May vary by country and worker type - please reach out to your recruiter for more information

We’re honored to be valued at over $5.6 billion, but more importantly, we’re proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream. Read about us in Forbes.

Fivetran brings together high‑quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing, and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world‑class company to better serve our customers, our people and our communities.

We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don't hesitate to submit your request by filling out this form. We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.