Senior Marketing Manager, Brand Strategy

Coinbase, Inc.; Pierre (SD); Hybrid; USD 206,000 - 242,000; Full time

Benefits offered by this job

Equity

Bonus eligibility

Health/dental/vision/401(k) benefits

Job summary

Coinbase is a remote-first company seeking a senior strategist to bridge brand and product, shaping GTM, product, and CX. This role sits at the center of Integrated Marketing, influencing how the brand travels beyond campaigns across the company.

You’ll author go-to-market strategies for product and partnerships, collaborating with Product Marketing and Partnership teams, and ensure alignment with product developments and external alliances.

Qualifications

• Experience setting brand and product strategy within companies or agencies.
• Experience shaping go-to-market strategy for initiatives.
• Experience delivering a brand across an organization, not just marketing.
• Strong writing skills; able to work with insights to inform research and solutions.
• Ability to use generative AI responsibly with human oversight to improve outputs and efficiency.
• Ability to use AI tools and copilots in daily workflows with human-in-the-loop practices.

Responsibilities

• Close the gap between brand promises and customer experience across surfaces from GTM to product to CX.
• Author GTM strategies for product and partner initiatives with Product Marketing and Partnership teams.
• Drive strategy upstream into products and partnerships and define Coinbase's role within them.

Skills

Brand strategy

Go-to-market strategy

Cross-functional collaboration

Persuasive writing

Responsible AI usage

Job description

Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.

The brand team at Coinbase leads defining the vision for the Coinbase brand and how this can be best delivered in marketing and across the company. We see the brand as an Operating System that instructs and inspires all we do across the company. We are looking for a senior strategist to bring brand and product closer together, and ensures everything we do flows from and reinforces the Coinbase brand.

What you’ll do:

• You'll close the gap between what Coinbase promises and what customers experience by helping the brand shape and impact every surface, from GTM to product to CX. This role sits at the center of Integrated Marketing and owns how the brand travels beyond campaigns into the way we build, launch, and show up across the company.




• Author creative GTM strategies for product and partner initiatives, working closely with our Product Marketing and Partnership teams, and help shape the output from these briefs




• Work with product marketers and partnership marketers to drive strategy upstream into the products we deliver and the partnerships we build and our role within them

Required Skills and Experience:

• Experience setting brand and product strategy either internally at companies or at agencies




• Experience in shaping go to market strategy




• Experience in delivering a brand across an organization, not just inside the marketing org




• Strong persuasive writing skills, comfortable in partnering with Insights to shape and design research and apply it to the problems you’re solving




• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.




• Demonstrates the ability to responsibly use generative AI tools and copilots (e.g., LibreChat, Gemini, Glean) in daily workflows, continuously learn as tools evolve, and apply human‑in‑the‑loop practices to deliver business‑ready outputs and drive measurable improvements in efficiency, cost, and quality.

#LI-Remote

*Pay Transparency Notice:** *Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

Annual base salary range (excluding equity and bonus):

$205,785—$242,100 USD