Senior Marketing Manager, Brand Strategy

Coinbase, Inc.; Sacramento (CA); Remote; USD 206,000 - 242,000; Full time

Benefits offered by this job

Remote-friendly

Job summary

Coinbase is seeking a Senior Brand Strategist to bridge brand and product, shaping how we present the Coinbase brand across GTM, product, and customer experiences. You will craft go-to-market strategies with Product Marketing and Partnerships to ensure brand coherence from briefing to launch.

Ideal candidates combine brand leadership with strong writing, cross-functional influence, and responsibly leveraging AI to drive measurable improvements in efficiency and quality across the organization.

Qualifications

• Experience setting brand and product strategy internally or at agencies.
• Experience in shaping go to market strategy.
• Experience delivering a brand across an organization, not just within marketing.
• Strong persuasive writing, partnering with insights to shape research.
• Uses generative AI responsibly with human oversight to improve outputs.

Responsibilities

• Close the gap between brand promises and customer experience across GTM, product, CX and beyond.
• Author GTM strategies for product and partner initiatives with Product Marketing and Partnerships teams.
• Influence products and partnerships by integrating brand goals early in the development cycle.

Skills

Brand strategy

Go-to-market

Cross-functional leadership

Persuasive writing

AI literacy

Tools

LibreChat

Gemini

Glean

Job description

Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.

The brand team at Coinbase leads defining the vision for the Coinbase brand and how this can be best delivered in marketing and across the company. We see the brand as an Operating System that instructs and inspires all we do across the company. We are looking for a senior strategist to bring brand and product closer together, and ensures everything we do flows from and reinforces the Coinbase brand.

What you’ll do:

• You'll close the gap between what Coinbase promises and what customers experience by helping the brand shape and impact every surface, from GTM to product to CX. This role sits at the center of Integrated Marketing and owns how the brand travels beyond campaigns into the way we build, launch, and show up across the company.




• Author creative GTM strategies for product and partner initiatives, working closely with our Product Marketing and Partnership teams, and help shape the output from these briefs




• Work with product marketers and partnership marketers to drive strategy upstream into the products we deliver and the partnerships we build and our role within them

Required Skills and Experience:

• Experience setting brand and product strategy either internally at companies or at agencies




• Experience in shaping go to market strategy




• Experience in delivering a brand across an organization, not just inside the marketing org




• Strong persuasive writing skills, comfortable in partnering with Insights to shape and design research and apply it to the problems you’re solving




• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.




• Demonstrates the ability to responsibly use generative AI tools and copilots (e.g., LibreChat, Gemini, Glean) in daily workflows, continuously learn as tools evolve, and apply human‑in‑the‑loop practices to deliver business‑ready outputs and drive measurable improvements in efficiency, cost, and quality.

#LI-Remote

*Pay Transparency Notice:** *Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

Annual base salary range (excluding equity and bonus):

$205,785—$242,100 USD