Senior Marketing Manager, Brand Strategy

Coinbase, Inc.; Charleston (WV); Remote; USD 206,000 - 242,000; Full time

Job summary

Coinbase, Inc. is seeking a senior strategist to bridge brand and product, unifying how we present our brand from GTM to CX. This role sits at the core of Integrated Marketing, shaping how the brand travels beyond campaigns into product launches and company-wide impact.

You will craft GTM strategies with product marketing and partnerships, and work with product and partnerships teams to integrate branding into the products and collaborations we build.

Qualifications

• Experience setting brand and product strategy (internally or at agencies).
• Experience shaping go-to-market strategy.
• Experience delivering a brand across an organization, beyond marketing.
• Strong persuasive writing skills and ability to apply research.
• Uses generative AI responsibly with human oversight for outputs.
• Demonstrates ability to use AI tools in daily workflows with human-in-the-loop practices.

Responsibilities

• Close the gap between brand promises and customer experience across surfaces from GTM to product and CX.
• Author creative GTM strategies for product and partner initiatives with Product Marketing and Partnerships teams.
• Influence strategy upstream with product marketers and partnerships for delivered products and collaborations.

Skills

Brand strategy

Go-to-market

Product marketing

Partnerships

Persuasive writing

Generative AI usage

Job description

Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.

The brand team at Coinbase leads defining the vision for the Coinbase brand and how this can be best delivered in marketing and across the company. We see the brand as an Operating System that instructs and inspires all we do across the company. We are looking for a senior strategist to bring brand and product closer together, and ensures everything we do flows from and reinforces the Coinbase brand.

What you’ll do:

• You'll close the gap between what Coinbase promises and what customers experience by helping the brand shape and impact every surface, from GTM to product to CX. This role sits at the center of Integrated Marketing and owns how the brand travels beyond campaigns into the way we build, launch, and show up across the company.




• Author creative GTM strategies for product and partner initiatives, working closely with our Product Marketing and Partnership teams, and help shape the output from these briefs




• Work with product marketers and partnership marketers to drive strategy upstream into the products we deliver and the partnerships we build and our role within them

Required Skills and Experience:

• Experience setting brand and product strategy either internally at companies or at agencies




• Experience in shaping go to market strategy




• Experience in delivering a brand across an organization, not just inside the marketing org




• Strong persuasive writing skills, comfortable in partnering with Insights to shape and design research and apply it to the problems you’re solving




• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.




• Demonstrates the ability to responsibly use generative AI tools and copilots (e.g., LibreChat, Gemini, Glean) in daily workflows, continuously learn as tools evolve, and apply human‑in‑the‑loop practices to deliver business‑ready outputs and drive measurable improvements in efficiency, cost, and quality.

#LI-Remote

*Pay Transparency Notice:** *Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

Annual base salary range (excluding equity and bonus):

$205,785—$242,100 USD