Senior Marketing Manager, Brand Strategy

Coinbase, Inc.; Northern (KY); Hybrid; USD 206,000 - 242,000; Full time

Job summary

Coinbase, a remote-first company, seeks a Senior Brand Strategist to align brand and product strategy across GTM, product, and CX. You will craft GTM approaches for product and partnership initiatives and work with product and partnerships teams to embed brand-led thinking across all output.

The role emphasizes persuasive writing, cross-functional collaboration, and responsible use of AI to improve efficiency, cost, and quality.

Qualifications

• Experience setting brand and product strategy.
• Experience shaping go-to-market strategy.
• Experience delivering a brand across an organization.
• Strong persuasive writing to influence research and briefs.
• Responsible use of generative AI with human oversight.

Responsibilities

• Close the gap between Coinbase promises and customer experience across surfaces from GTM to product and CX.
• Author creative GTM strategies for product and partner initiatives with Product Marketing and Partnerships.
• Collaborate with product and partnership marketers to drive strategy upstream into products and partnerships.

Skills

Brand strategy

Go-to-market

Cross-functional leadership

Persuasive writing

AI in workflows

Job description

Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for \"good enough\", you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase

The brand team at Coinbase leads defining the vision for the Coinbase brand and how this can be best delivered in marketing and across the company. We see the brand as an Operating System that instructs and inspires all we do across the company. We are looking for a senior strategist to bring brand and product closer together, and ensures everything we do flows from and reinforces the Coinbase brand.

What you’ll do:

• You’ll close the gap between what Coinbase promises and what customers experience by helping the brand shape and impact every surface, from GTM to product to CX. This role sits at the center of Integrated Marketing and owns how the brand travels beyond campaigns into the way we build, launch, and show up across the company.
• Author creative GTM strategies for product and partner initiatives, working closely with our Product Marketing and Partnership teams, and help shape the output from these briefs
• Work with product marketers and partnership marketers to drive strategy upstream into the products we deliver and the partnerships we build and our role within them

Required Skills and Experience:

• Experience setting brand and product strategy either internally at companies or at agencies
• Experience in shaping go to market strategy
• Experience in delivering a brand across an organization, not just inside the marketing org
• Strong persuasive writing skills, comfortable in partnering with Insights to shape and design research and apply it to the problems you’re solving
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
• Demonstrates the ability to responsibly use generative AI tools and copilots (e.g., LibreChat, Gemini, Glean) in daily workflows, continuously learn as tools evolve, and apply human‑in‑the‑loop practices to deliver business‑ready outputs and drive measurable improvements in efficiency, cost, and quality.

#LI-Remote

Pay Transparency Notice:

Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

Annual base salary range (excluding equity and bonus):

$205,785 — $242,100 USD

• Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
• Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
• US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.
• Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com.Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.
• Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.