Senior Marketing Manager, Americas

Precision Labs; New York (NY); Hybrid; USD 123,000 - 162,000; Full time

Benefits offered by this job

Competitive compensation

Equity grant

Very generous benefits

Job summary

Fireblocks is seeking a Senior Marketing Manager, North America to lead integrated marketing across events, content marketing, social media, and paid digital campaigns within the region.

You will work closely with the regional sales team to align market priorities and develop impactful brand activations that raise awareness and generate new business opportunities in the United States and Canada.

Qualifications

• Bachelor's degree required.
• 7+ years of B2B event planning, field marketing, or marketing in related spaces.
• Familiarity with AI tools and agents (e.g., Claude, Gemini).
• Experience with marketing and sales tools like HubSpot, Salesforce, and Cvent.

Responsibilities

• Partner with demand gen and sales teams to drive region-specific marketing activities.
• Coordinate regional planning and event calendars with stakeholders.
• Create memorable branded experiences at events and manage overall event messaging.
• Plan communication strategies across social, press, and digital channels for events.
• Handle end-to-end event coordination including budgets, vendors, site selection, staffing, logistics.
• Conduct post-event ROI analysis and share results with teams.
• Manage swag inventory to support sales and events.
• Evaluate sponsorship opportunities aligned with Fireblocks’ objectives.
• Maintain event documentation: budgets, calendars, checklists, run-of-show.
• Drive ROI by nurturing leads with sales and demand gen teams.
• Multitask effectively across projects with deadlines and budgets.

Skills

B2B marketing

Event planning

Marketing campaigns

Negotiation

Project management

Budget management

Communication

Travel internationally

Education

Bachelor's degree

Tools

HubSpot

Salesforce

Cvent

Job description

Fireblocks is the company bringing global finance onchain. Backed by over $1 billion in capital, we are the premier digital asset infrastructure provider trusted by thousands of industry-defining financial institutions, including banks, payment providers, fintechs, and global corporates such as BNY Mellon, BNP Paribas, ANZ Bank, Western Union, Stripe, and Revolut. Built for institutional scale and security, our enterprise-grade platform and network have powered over $14 trillion in digital asset transfers worldwide.

About the Team

Fireblocks is looking for a talented Senior Marketing Manager, North America to manage integrated marketing strategies across events, content marketing, social media, and paid digital campaigns within the region. Your main duties include strategy, execution, and analysis of marketing campaigns and events.

You will work closely with the regional sales team to understand region-specific market priorities and develop impactful brand activations that deliver engaging content through story-telling and creative experiences for our customers and prospects to raise awareness and generate new business opportunities in the United States and Canada regions.

What You'll Do

• Work in partnership with the demand gen. and sales teams to build and drive region and culture-specific marketing activities that impact Fireblocks rapid growth
• Coordinate regional planning and execution with sales & marketing stakeholders to build event calendars to increase awareness, drive engagement, generate leads, and support conversion rates.
• Think creatively about the client and prospect experience at events, and build experiences that create unique, memorable, branded experiences for attendees
• Plan and manage communication strategies across social media, press, and digital channels leading up to, during, and after events, using them as broader branding opportunities.
• Manage all aspects of event coordination including: strategy, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production and F&B, logistics, etc.
• Conduct post-event evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams.
• Strategise, order, deliver, and manage inventory of swag to support sales & events.
• Research industry event opportunities and evaluate sponsorship based on Fireblocks’ objectives and target audience.
• Maintain event documents - budgets, calendars, project plans, checklists, run-of-shows, etc.
• Drive ROI by working with the sales and demand generation teams to nurture leads
• Prioritise and manage multiple projects simultaneously while meeting deadlines and budgets

What You'll Bring

• Bachelor's degree
• 7+ years of B2B working experience in event planning, field marketing, and/or marketing space
• Familiarity with AI tools and agents, including Claude and Gemini
• Experience with marketing and sales tools like Hubspot, Salesforce, and Cvent (or similar webinar platform)
• Knowledge of the financial services industry preferred, with added knowledge in crypto, digital assets, and tech a plus
• Proven track record of managing events and marketing campaigns
• Ability to develop and deliver cohesive event strategies, including messaging, audience, execution
• Ability to work independently and in a group setting
• Ability to work in a dynamic and fast-paced environment; ability to multitask and effectively manage time
• Strong written and verbal communication skills
• Acute attention to detail; demonstrated ability for accuracy and thoroughness
• Ability to work effectively with internal and external clients
• Proven negotiation, problem-solving, organisation, and project management skills
• Experience handling large budgets
• Knowledge of Microsoft Office (PowerPoint, Excel, Word)
• Ability to travel internationally is required

It is not typical for a candidate to be hired at or near the top of the pay range and each compensation decision is dependent on each individual case. A reasonable base salary range estimate for this position is $123,000 to $162,000. The base salary is one component of the total compensation package, which for some roles may include a target bonus, a very competitive equity grant, and very generous benefits.

While we believe competitive compensation is a critical aspect of you deciding to join us, we do hope you also spend time considering why our mission and culture are right for you. We are creating something transformational here, and we hope you are as excited about the future as we are.

Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies. In order to do that, we strongly believe our workforce should be as diverse as our clients, and this is why we embrace diversity and inclusion in all its forms.

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