SENIOR MARKETING MANAGER

European Football Alliance; What Cheer (IA); On-site; USD 90,000 - 120,000; Full time

Job summary

European Football Alliance is seeking a Senior Marketing Manager to drive integrated marketing initiatives for the new football league. You will lead campaigns, shape brand messaging, and collaborate with content, social, and commercial teams.

You bring several years of marketing experience, a strong grasp of digital and performance metrics, and a data-driven mindset. This role offers real ownership in a fast-paced, entrepreneurial sports environment.

Qualifications

• Several years of experience in marketing.
• Strong understanding of digital marketing and performance metrics.
• Experience managing campaigns end-to-end.
• Analytical mindset and data-driven approach.
• Strong project management skills.
• Passion for football and sports marketing.
• Fluent in English.

Responsibilities

• Planning and executing marketing campaigns
• Managing digital and performance marketing initiatives
• Coordinating branding and communication activities
• Supporting sponsorship activation campaigns
• Analyzing marketing KPIs and optimizing performance
• Collaborating with content, social, and commercial teams

Skills

Campaign management

Digital marketing

Analytics & metrics

End-to-end campaigns

Project management

Football marketing

English fluency

Job description

What We Need You For

As Senior Marketing Manager, you will drive marketing initiatives to grow the EFA brand and fan engagement. Your responsibilities will include:

• Planning and executing marketing campaigns


• Managing digital and performance marketing initiatives


• Coordinating branding and communication activities


• Supporting sponsorship activation campaigns


• Analyzing marketing KPIs and optimizing performance


• Collaborating with content, social, and commercial teams

What You Bring

• Several years of experience in marketing


• Strong understanding of digital marketing and performance metrics


• Experience managing campaigns end-to-end


• Analytical mindset and data-driven approach


• Strong project management skills


• Passion for football and sports marketing


• Fluent in English

What To Expect From Us

• Real ownership of impactful marketing initiatives


• Creative and dynamic sports environment


• Fast decision-making and entrepreneurial culture


• Opportunity to shape the growth of a new football league