E-COMMERCE & WEBSITE MANAGER

European Football Alliance; What Cheer (IA); On-site; USD 65,000 - 86,000; Full time

Job summary

The European Football Alliance is seeking an E-Commerce / Website Manager to develop and oversee its digital platforms and online presence. You will manage the main website and related platforms, drive UX improvements, and coordinate content with editorial and social teams.

Responsibilities include site optimization, performance improvements, KPI monitoring, and supporting growth campaigns for tickets, merchandise, and partnerships. Strong English and digital tools proficiency are required.

Qualifications

• Experience in website management, e-commerce, or digital product roles.
• Strong understanding of UX, conversion optimization, and web analytics.
• Fluent in English; German a plus.

Responsibilities

• Manage and optimize the EFA website and related digital platforms.
• Improve user experience (UX) and conversion rates.
• Coordinate content updates with editorial and social teams.
• Improve website structure, navigation, and page performance.
• Coordinate technical updates, integrations, and external providers.
• Monitor website KPIs (traffic, conversion, engagement) and derive actions.
• Support digital growth initiatives and campaigns (ticketing, merchandise, partnerships).

Skills

Website management

E-commerce

UX optimization

Web analytics

CMS experience

Shopify

Communication

English proficiency

Tools

Shopify

CMS platforms

Job description

What We Need You For As an E-Commerce / Website Manager, you will be responsible for developing and managing EFA’s digital platforms and online presence. Your responsibilities will include:

• Managing and optimizing the EFA website and related digital platforms
• Maintaining and improving user experience (UX) and conversion rates
• Coordinating content updates in collaboration with editorial and social teams
• Managing and improving website structure, navigation, and page performance
• Coordinating technical updates, integrations, and external service providers
• Monitoring website KPIs (traffic, conversion, engagement) and deriving actions
• Supporting digital growth initiatives and campaigns (ticketing, merchandise, partnerships)

Back to Careers

E-Commerce & Website Manager

What We Need You For As an E-Commerce / Website Manager, you will be responsible for developing and managing EFA’s digital platforms and online presence. Your responsibilities will include:

• Managing and optimizing the EFA website and related digital platforms
• Maintaining and improving user experience (UX) and conversion rates
• Coordinating content updates in collaboration with editorial and social teams
• Managing and improving website structure, navigation, and page performance
• Coordinating technical updates, integrations, and external service providers
• Monitoring website KPIs (traffic, conversion, engagement) and deriving actions
• Supporting digital growth initiatives and campaigns (ticketing, merchandise, partnerships)

What You Bring

• Experience in website management, e-commerce, or digital product roles
• Strong understanding of UX, conversion optimization, and web analytics
• Confident use of CMS systems and digital tools (experience with Shopify is a plus)
• Structured, detail-oriented, and analytical way of working
• Hands-on mentality and ability to manage multiple tasks independently
• Strong communication skills and a proactive mindset
• Fluent in English (German is a plus)

What To Expect From Us

• Direct involvement in building an international football league
• Ownership of key digital touchpoints and growth initiatives
• Real responsibility from day one and short decision-making paths
• A dynamic, fast-paced environment with room to shape and improve structures
• A motivated team passionate about football and innovation

CONVINCED? THEN BECOME PART OF THE EUROPEAN FOOTBALL ALLIANCE!

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