Senior Marketing Manager

KX Technologies; West Haven (CT); On-site; USD 120,000 - 130,000; Full time

Job summary

KX Technologies is looking for a Senior Marketing Manager to develop and execute market strategies for water filtration products. This role focuses on driving product lifecycle management, demand generation, and brand positioning with a strong emphasis on OEM partnerships and consumer insights. Suitable candidates should possess strategic marketing expertise and a product management background.

Benefits

Medical insurance

Vision insurance

401(k)

Paid paternity leave

Paid maternity leave

Pension plan

Tuition assistance

Disability insurance

Qualifications

• 10+ years of experience in strategic marketing, market research, or product marketing.
• Strong expertise in B2B2C marketing and OEM partnerships.
• Ability to work independently and think strategically.

Responsibilities

• Develop and execute a strategic marketing roadmap.
• Conduct market research and competitive analysis.
• Collaborate with leadership on value proposition.

Skills

Strategic Marketing

Market Research

Demand Generation

Data Analysis

Digital Marketing

Education

Bachelor’s degree in marketing or Business

Master's degree (preferred)

Tools

CRM/marketing automation tools

Job description

20 hours ago Be among the first 25 applicants

We are seeking a Senior Marketing Manager to drive market strategy, product lifecycle management, demand generation, and brand positioning for our water filtration products. This is a high-impact individual contributor role focused on long-term market growth, OEM partnerships, and consumer insights to influence business decisions. It is ideal for a strategic marketer with product management experience who understands the B2B2C business model collaborating with OEM partners while keeping a strong focus on end-consumer needs. The ideal candidate has a blend of strategic marketing expertise, product management acumen, and market research skills, with the ability to guide product development, positioning, and go-to-market strategies as well as who can blend data-driven insights with creative marketing initiatives to strengthen our brand in both B2B and B2C ecosystems.

Key Responsibilities

Strategic Market Planning & Business Insights

• Develop and execute a strategic marketing roadmap to drive business growth and market expansion.
• Conduct market research, competitive analysis, and customer segmentation to identify trends and opportunities in the B2B2C landscape.
• Provide data-driven insights to guide OEM marketing strategies, product positioning, and go-to-market plans.
• Collaborate with leadership to define and refine value propositions and competitive differentiation that resonate with both OEMs and end consumers.

Demand Generation & Go-to-Market Strategy

• Develop and implement multi-channel demand generation campaigns that support OEM sales efforts while building end-user brand awareness.
• Optimize digital marketing, ABM (Account-Based Marketing), content marketing, SEO, and paid media strategies to reach both business customers and consumers.
• Work with OEM partners to co-market products, develop joint campaigns, and create sales enablement materials that support their go-to-market efforts.

Brand Management & Market Positioning

• Strengthen the company's brand presence across both OEM (B2B) and end-user (B2C) segments.
• Develop compelling messaging, content, and storytelling that reinforces the company’s expertise in water filtration for both business partners and consumers.
• Ensure branding and product positioning are aligned with OEM partner needs while maintaining strong consumer appeal.
• Stay informed about consumer trends, industry regulations, and technological advancements in water filtration.
• Conduct consumer research, surveys, and focus groups to gather insights that inform product development and marketing.
• Develop strategies to translate consumer needs into OEM opportunities, helping OEM partners better position and sell products.

Cross-functional Collaboration & Stakeholder Engagement

• Work closely with OEM partners, sales teams, product managers, and executive leadership to align marketing with business priorities.
• Manage relationships with external agencies, research firms, and media partners to enhance marketing impact.
• Support thought leadership initiatives, including whitepapers, industry reports, and conference participation.

Qualifications & Experience

• Bachelor’s degree in marketing, Business, or a related field (Master's degree preferred).
• 10+ years of experience in strategic marketing, market research, or product marketing, preferably in water filtration, Product based, or consumer goods industries.
• Strong expertise in B2B2C marketing, OEM partnerships, and consumer insights.
• Proven track record in market analysis, go-to-market strategy, and demand generation.
• Hands-on experience with digital marketing, content strategy, and CRM/marketing automation tools.
• Ability to work independently, think strategically, and drive projects with minimal supervision.
• Strong analytical and communication skills to translate data into actionable strategies.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Food and Beverage Services, Air, Water, and Waste Program Management, and Consumer Services

Referrals increase your chances of interviewing at KX Technologies by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid paternity leave

Paid maternity leave

Pension plan

Tuition assistance

Disability insurance

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