Senior Marketing Manager

Cardinal Health; Robinsonville (MA); Remote; USD 107,000 - 152,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

Paid time off

Job summary

Cardinal Health WaveMark Solutions is seeking a Senior Marketing Manager to lead brand strategy, ABM, digital marketing, and demand generation. You will align with Sales, Product Marketing, and customers to drive revenue and growth. This role manages 2 direct reports and travels up to 10%.

The position is remote within the United States with a focus on customer advocacy and enterprise marketing programs to differentiate WaveMark’s value.

Qualifications

• 8+ years in B2B marketing, preferably in healthcare or complex solutions.
• Experience with ABM, customer marketing and advocacy programs.
• Strong cross-functional collaboration with Sales and Product.

Responsibilities

• Lead marketing strategy including brand, ABM, digital and demand gen.
• Coordinate campaigns, events, customer programs, and sales enablement.
• Develop content and messaging across the customer journey.
• Own advocacy programs: case studies, testimonials, and speaking opportunities.
• Manage budget, reporting, and ROI across initiatives.

Skills

B2B marketing

Healthcare marketing

ABM (account-based marketing)

Sales enablement

Digital marketing

Content strategy

Marketing analytics

CRM systems

Marketing automation

Leadership & coaching

Education

Bachelor's degree in Marketing/Business/Communications or equivalent

Tools

ABM platforms

CRM systems

Marketing automation

Job description

Cardinal Health WaveMark Solutions, is a market leader in healthcare inventory automation and analytics providing a scalable, enterprise-level, cloud-based platform that integrates with clinical and financial systems. For more than 20 years, WaveMark has helped health systems automate and simplify clinical and supply chain workflows, enabling clinicians to spend less time managing supplies and more time focused on patient care.Job SummaryThe Senior Marketing Manager is responsible for brand strategy, account-based marketing, digital marketing, demand generation, content strategy and commercial sales enablement for WaveMark Solutions. This role will partner closely with Sales, Product Marketing, Commercial Enablement, customers, and agency partners to translate business priorities into high-impact marketing strategies and programs. This is a people leader position with 2 direct reports.You will drive the full customer engagement lifecycle, and execute marketing programs that build brand awareness, generate demand, strengthen customer advocacy, and differentiate WaveMark Solutions value to support our revenue goals and growth targets.The ideal candidate combines strategic thinking with strong execution, is comfortable operating in a cross-functional environment, and can connect marketing activities to measurable commercial outcomes. They should bring a strong commercial mindset, customer orientation, and an ability to influence across functions without relying on formal authority.Location: This position is remote and candidates must be based within the United States.ResponsibilitiesTranslate WaveMark business and commercial priorities into actionable marketing plans with clear objectives, audiences, tactics, milestones, and measures of success.Lead integrated marketing initiatives across campaigns, events, customer programs, digital channels, content, and sales enablement, ensuring consistent brand storytelling across all channels.Develop and execute integrated demand-generation and account-based marketing (ABM) strategies that engage priority accounts and create qualified opportunities for the commercial organization.Manage the activation of WaveMark’s value proposition and messaging across the customer journey and translate strategic positioning into compelling, customer-centric content and campaigns.Own and expand WaveMark’s customer advocacy strategy to build a sustainable pipeline of customer advocates and develop compelling customer stories, case studies, testimonials, speaking opportunities, peer-to-peer programs, and other advocacy assets.Partner closely with the commercial organization to ensure marketing programs address customer needs and support revenue-growth priorities.Create clear reporting for marketing and commercial leadership that demonstrates marketing impact across engagement, leads, advocacy, pipeline, and revenue influence.Apply insights from campaign performance, customer feedback, and commercial teams to continuously improve marketing strategy and execution.Own end-to-end management of the marketing budget, from annual planning and investment prioritization through monthly spend tracking, forecasting, and ROI measurement, ensuring marketing dollars are allocated effectively and aligned to business priorities.Manage, coach, and develop direct reports, setting clear goals and expectations, supporting career development, and empowering the team to execute key initiatives and deliver against business objectives.QualificationsBachelor’s degree in Marketing, Business, Communications, or a related field or equivalent work experience, preferred.8+ years experience in B2B marketing, preferably within healthcare, medical technology, healthcare technology, or another complex solution-based environment. Saas experience preferred.Demonstrated experience developing and executing integrated marketing campaigns and demand-generation programs preferred.Experience with account-based marketing, customer marketing, customer advocacy, or related commercial marketing programs preferred.Experience working with marketing agencies and external partners preferred.Familiarity with ABM platforms, CRM systems, marketing automation, and digital marketing analytics preferred.Strong ability to translate business strategy into actionable marketing plans preferred.Demonstrated success partnering with Sales and other cross-functional stakeholders preferred.Strong written and verbal communication skills with the ability to turn complex concepts into clear, compelling customer-facing messaging preferred.Strong project management skills and ability to lead multiple initiatives simultaneously preferred.Ability to travel up to 10%.Anticipated salary range: $106,700 - $152,400Bonus eligible: YesBenefits: Cardinal Health offers a wide variety of benefits and programs to support health and well-being.Medical, dental and vision coveragePaid time off planHealth savings account (HSA)401k savings planAccess to wages before pay day with myFlexPayFlexible spending accounts (FSAs)Short- and long-term disability coverageWork-Life resourcesPaid parental leaveHealthy lifestyle programsApplication window anticipated to close: 11/20/2026 *if interested in opportunity, please submit application as soon as possible.The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate’s geographical location, relevant education, experience and skills and an evaluation of internal pay equity.Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.To read and review this privacy notice click here